Mindy Kuhn and Alexa Bigwarfe discuss the unique benefits of hybrid publishing, including retained author rights, professional editing and design, and higher royalty rates. Mindy shares tips for authors on choosing the right publishing model, polishing manuscripts, and marketing their books.
In this podcast episode, Alexa Bigwarfe interviews Mindy Kuhn, CEO of Warren Publishing, a hybrid publishing company with over 36 years of history. They discuss the unique benefits of hybrid publishing, including retained author rights, professional editing and design, and higher royalty rates. Mindy shares tips for authors on choosing the right publishing model, polishing manuscripts, and marketing their books. Ideal for authors seeking collaboration and control, hybrid publishing offers a balanced approach between traditional and self-publishing.
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In this podcast episode, Alexa and Mindy discuss:
- What is Warren Publishing? A hybrid publishing company with over 36 years of history. Acquired by Mindy Kuhn nearly nine years ago.
- Types of books they publish: Children’s books, fiction, nonfiction, and business books.
- Key benefits of working with Warren Publishing: Authors retain their rights (like self-publishing); professional editing, design, marketing, and distribution included. They are highly selectivity—only 20% of submissions are accepted. They give higher royalty rates compared to traditional publishing.
- Tips for Authors Seeking Publication
- Make Two Lists: A wish list of what you want in a publisher or publishing route & a “no-go” list of what you don’t want (e.g., no upfront costs or specific deadlines).
- Research Your Publishing Options: Understand the spectrum: traditional publishing, self-publishing, hybrid, and others (e.g., AI-based publishing platforms). Choose a model that aligns with your goals and budget.
- Polish Your Manuscript: Ensure it’s as refined as possible before submission. Even if a publisher offers editing, first impressions matter.
- Prepare to Market Your Book: Be ready to actively promote your work, regardless of the publishing model. Know your target audience and comparative titles (comp titles).
Set up a dedicated author social media presence. - Why Hybrid Publishing is a Strong Option: A balance between traditional and self-publishing models. Offers professional support while allowing authors more control. Growing acceptance in the publishing industry (e.g., award recognition for hybrid presses).
Ideal for authors seeking collaboration and engagement in the publishing process. - Encouragement for Writers: Writing and publishing are a marathon, not a sprint. Be realistic about expectations—focus on creating quality work and enjoying the process. Publishing a book is always exciting, no matter how many you’ve done before.
Guest Bio
Mindy has over thirty years of marketing, design, and branding experience. She holds Photojournalism and Journalism Graphics degrees from Ball State University and a Leadership in Publishing Certificate from the Yale Publishing Course; Yale School of Management and has worked in many aspects of advertising, marketing, and branding for companies ranging in size from Fortune 500 to small boutiques. Mindy has extensive experience in the print platform and excels at developing an author’s vision into a polished, finished product. Publication design is one of her specialties and she has earned many design and publication awards for her work.
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Episode Highlights
[00:14:03] Hybrid Publishing Explained
Mindy explains the concept of hybrid publishing, describing it as a blend of traditional and self-publishing. It offers authors ownership of their rights while still providing professional editing, design, and marketing services.
[00:12:17] Important Tips for Authors
One of Mindy’s tips for authors is to create two lists: a “must-have” list for the publishing process and a “deal-breaker” list. This helps authors clearly define their publishing goals and find the right fit.
[00:13:46] The Role of Research in Publishing
Mindy emphasizes the importance of researching different publishing models (traditional, hybrid, and self-publishing) before submitting work, ensuring authors know what’s available and the right choice for their book.
[00:18:10] Marketing Your Book
Mindy stresses the importance of marketing, no matter the publishing route. She encourages authors to think about how they will promote their book from the beginning, including identifying comparable titles and creating an author social media presence.
[00:35:26] Realistic Expectations
Mindy talks about setting realistic goals in the publishing journey. She advises authors not to expect immediate success but to focus on the love of writing and steady growth, encouraging patience and persistence.
Resources Mentioned in This Episode
- Visit warrenpublishing.net for:
- Submission guidelines.
- Company information.
- Contact details for questions.
- 2025 WOMEN IN PUBLISHING SUMMIT EXCLUSIVE! Free submission/manuscript review and if we accept your manuscript we will offer you a 10% discount. Offer for entire community. Expires December 31, 2025 www.womeninpublishingsummit.com/warren
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