WIP Presents: Content Strategy Bootcamp for Authors & Publishing Industry Professionals
December 4, 2026 | 10:00 AM–6:00 PM EST | Virtual | One day, three sessions + implementation | $67
[Ticket included for WIP Society & WIPpreneur Circle members]
Why a content strategy?
Your content is your visibility.
Give it a plan.
Content is how readers and clients find you, and how they decide to stay. It builds your reputation and your credibility, and it shows you are here for the long run.
One focused day gets the whole year mapped, so you can stop starting from zero every week.
Consistent, intentional content helps you:
- Build brand awareness and credibility in a crowded market
- Stay visible to new readers and clients without constantly selling
- Repurpose what you already have
- Run systems that keep your marketing going when your schedule is full
The day
Three sessions.
One plan you can run all year.
Each session builds on the one before it. Start with the strategy, learn how to stretch it, then set up the tools that get it out the door.
01
Your 2027 Content Strategy: Plan for Success
Alexa Bigwarfe
Learn what content strategy is and how to make one that works. What big events or promotions dot your 2027 calendar? Use those to fill your content buckets and build your content calendar. Visualize your year, quarters, months, and weeks, then zoom back out to a fully planned year ahead.
Attendees will learn:
- A content strategy that works
- A strategy for taking a big task, annual planning, and making it manageable
- Proven tips and tricks for planning the content that converts into new readers or clients
02
The Snowball Strategy: How to Maximize Your Time & Your Content
Joy E. Rancatore
You’ve got big plans. Your brain is full of content to share. Your calendar doesn’t have enough blocks to get it all done … or does it? The Snowball Strategy helps authors and publishing industry professionals find multiple uses for one piece of content AND the time to get it all done.
Attendees will learn how to:
- Reuse content effectively and efficiently
- Set up their calendars for success
- Produce quality content without sacrificing time
03
From Plan to Posted: The Creation and Scheduling Tools That Do the Heavy Lifting
Raewyn Sangari
You have the plan. You know how to turn one idea into ten. Now you need the tools that turn it into finished posts and get them published without you living on your phone. This session covers designing graphics, editing short video, and loading a month of posts in one sitting, with free and low-cost tools that fit together.
Attendees will learn how to:
- Pick the right tools for graphics, Reels, and book promo visuals
- Batch and schedule a month of content across platforms in one sitting
- Build a repeatable workflow that keeps you posting while you write
You leave with
work you can use on Monday.
A 2027 content calendar
Your events, launches, and promotions mapped by quarter, month, and week, with content buckets to fill them.
A repurposing system
A way to get several uses out of each piece of content, and calendar blocks to do it in.
A creation and scheduling workflow
The tools picked and a monthly routine set up, so posts get made and scheduled in batches.
Your speakers
Three people who do this work
in publishing, every week.
Session 1 · Strategy
Alexa Bigwarfe
Founder and CEO of Women In Publishing and Write|Publish|Sell. USA Today bestselling author.
Session 2 · Repurposing
Joy E. Rancatore
Director of Programs and Engagement with Women In Publishing. Award-winning Indie Author.
Session 3 · Tools
Raewyn Sangari
Creative Director of Women In Publishing. Book marketing strategist and social media educator.
Who this is for
Built for authors
and the people who publish them.
You are in the right place if:
- You are an indie or traditionally published author who wants to grow your readership with consistent content
- You are a freelancer, editor, designer, or coach who supports authors and wants more visibility
- You run a small or hybrid press and want to streamline content for your books and authors
- You post and send newsletters, and it feels scattered and time-consuming
- You want a practical system for planning, creating, and repurposing content
This is not for you if:
- You are looking for a general publishing 101 workshop
- You want overnight viral success without building a content plan
- You do not plan to use what you build during the day
Bootcamp Ticket Gets You:
- When: December 4, 2026, 10:00 AM–6:00 PM EST
- Where: Live on Zoom
- Included: All 3 sessions, live Q&A, session worksheets, implementation sessions, replays
[Ticket included for WIP Society & WIPpreneur Circle members]
Questions
Before you
book.
What time zone is the event in?
How do I get access?
Do I need a published book to attend?
How is this different from a writing or publishing conference?
Can I attend only some of the sessions?
Yes. Each session stands on its own. They are also built to run in order, so you will get the most from attending all three. Implementation sessions will not be recorded, and the feedback and advice you will receive from the speakers is something you will want to participate in live.
Will I get a workbook or resources?
Can I ask questions?
Will it be recorded?
Yes. Every teaching session is recorded, so you can watch the replays if you cannot be there live. The implementation sessions will not be recorded.
What if I do not live in the U.S.?
2027 is coming either way.
Walk in with a plan.
December 4, 2026 · Live on Zoom · $67