WIP Summit · Empower · Encourage · Support
Marketing Bootcamp 2026
Full Two-Day Schedule
| DatesFriday June 12 & Saturday June 13, 2026 | Hours10:00 AM – 6:00 PM ET | FormatVirtual · Two Zoom Rooms | LevelAdvanced · Implementation |
Track A — Authors & Writers Track B — Publishing Industry Professionals All-Attendee Sessions
Day One — Friday, June 12
Where Are You Now & What’s Actually Working
10:00 – 10:55 AM
55 min
How Marketing in the Publishing Landscape Has Changed — What You Need to Know Right Now
Alexa Bigwarfe
◦ 10:55 – 11:00 AM · 5 min · Short break
11:00 AM – 12:30 PM
90 min
Proven Marketing Strategies to Grow Your Audience and Sell More Books
Lacy Lieffers
Getting In Front of Authors: Visibility Strategies for Publishing Professionals
Alexa Bigwarfe
◦ 12:30 – 1:00 PM · 30 min · Lunch break
1:00 – 1:55 PM
55 min
The Importance of Having a Marketing Plan — and How to Build One That Actually Works
Jennifer S. Wilkov
◦ 1:55 – 2:00 PM · 5 min · Short break
2:00 – 3:30 PM
90 min
Heart-Centered Marketing: Build a Values-Aligned Visibility System
Beth Barany
5 Ways to Generate Magnetic Leads Using Media Interviews & Speaking
Lilian Sue
◦ 3:30 – 3:45 PM · 15 min · Afternoon break
3:45 – 5:15 PM
90 min
Navigating Independent Bookstore Partnerships for Self-Published Authors
Leanne Janzen
Build Your Client Acquisition Plan — Implementation Workshop
Apply morning frameworks: audience, outreach, email list, systems
Facilitated by Alexa Bigwarfe
◦ 5:15 – 5:20 PM · 5 min · Short break
5:20 – 6:00 PM
40 min
Day One Networking — Structured Peer Introductions + Breakout Rooms by Genre & Publishing Stage
Facilitated · Rooms: beginner / scaling / industry pro
Day Two — Saturday, June 13
New Tools, New Tactics, Do the Work
10:00 – 11:30 AM
90 min
Beyond the Book: Using Your Fiction to Fuel Multiple Revenue Streams
Cher Terais
Fly Higher: Building, Growing & Monetizing Your Podcast as a Publishing Professional
Julie Lokun
◦ 11:30 – 11:45 AM · 15 min · Mid-morning break
11:45 AM – 1:15 PM
90 min
How to Get Booked on Podcasts: Pitch Strategy + Implementation
Savannah Gilbo
What I Learned from 400 Author/Speakers: Insights That Will Change How You Work
45 min focused talk → 45 min facilitated group brainstorm
Bobbie Carlton
◦ 1:15 – 1:30 PM · 15 min · Lunch break
1:30 – 2:30/2:40 PM
60/70 min
AI Marketing Tools for Authors — What You Need to Know (60 min)
Shalonna Anderson
From Overwhelmed to Automated: Simplify Your Social Media with AI Tools (70 min)
Chelle Honiker
◦ 2:30/2:40 – 2:50 PM · 10/20 min · Short break — implementation rooms open at 2:50
2:50 – 4:20 PM
90 min
AI Is Now a Book Discovery Engine — and Many Authors Are Invisible In It [IMPLEMENTATION]
Alexa Bigwarfe
Track B · Publishing Pros
Serving Authors at the Highest Level
Part 1 (45 min) — How to Execute a 5-Figure Book Launch
Part 2 (45 min) — Book Marketing in Your Own Backyard
Porsché Mysticque Steele + Diane Windsor
◦ 4:20 – 4:30 PM · 10 min · Short break
4:30 – 6:00 PM
90 min
Networking · All Attendees
Open Networking — Random Breakout Rooms with Structured Prompt
Groups of 4–5 matched by experience level
About the format. Both tracks share opening and lunch keynotes plus structured networking. Sessions are designed for advanced and intermediate attendees who want to learn a framework and implement it in the same session.