For indie authors, and even those authors published by small trade publishers and hybrid publishers, knowing how to think outside of the box when marketing your book is really important.
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.
The discussion of diversity in publishing has been happening for years behind closed doors, but 2020 was a breakthrough year in the publishing industry. There were several big “scandals” around equal pay and representation in the publishing industry that came to light, creating some really interesting conversations for those of us who care about both the state of the publishing industry AND who advocate for fair representation of marginalized voices.
Mary O’Donohue, from Authors in Media, is an expert who can help authors transform their careers through great publicity, and she’s sponsoring the 2021 Women in Publishing Summit. We are super-excited to hear her exclusive insights at the Summit and beyond!
Pubsite is a total software solution for authors to build their own website. You can build it yourself using their amazing tools or you can pay extra and they’ll build the site for you! We’re excited to have them as a sponsor of the 2021 Women in Publishing Summit!
If you’ve invested your time in social media, you might wonder if you can skip an author website. While you can still operate primarily on social media, you’ll still want to be using that social media to direct your followers to get on your email list. Your email list is, and will remain, at least for the near future, your most successful selling tool. So, at a bare minimum, you need a landing page that you can send readers to so that they can get on your email list.
BookFunnel is an online tool that allows you to build landing pages and deliver your book to interested readers. Our team uses it to build landing pages for our authors to share their Advance Review Copies (or ARCs) because it’s SO easy and integrates with any author website. It lets you add anyone who downloads the ARC to your mailing list, or you can keep them on a separate ARC list and invite them to join your regular newsletter later, if you’d prefer. BookFunnel gives you a seamless tool to speak directly to those who are most invested in your book — the people who are already reading it!
Jennie earns $10k a month in author royalties. At the end of the day, that’s the goal most of us are striving towards, right? Earning a LIVING as an author, with a nice fat revenue stream. How does someone get to the point where they’re cashing 5 figure royalty checks every month? It wasn’t an accident – it took a plan. And Jennie shared that plan with me in her Women in Publishing Summit interview.
ProWritingAid is a digital tool that helps you self-edit your manuscript. A human perspective can never be fully replaced in the process (good news for writers and editors everywhere!), but this tool takes your first draft and whips it into shape. Using machine learning and years of research, the team at ProWritingAid has built a software that can catch mistakes and just make your writing better.