Audiobooks: The Must-Have Format of the Now and Future Publisher
Description: We welcome back Women in Publishing Summit sponsor, Diane Lasek of ListenUp Audio for a conversation about audiobooks as the future of book publishing, and what every author needs to know.
Format: Q&A
Level: This presentation is for all levels.
Diane Lasek
SVP, ListenUp Audio
Diane promotes the audiobook production and distribution services that ListenUp offers to the indie arena. She enjoys providing information and guidance to indie authors and publishers and implementing strategies that help authors gain more listenership and success with their audiobooks.
Diane has had a long career in content creation, marketing and distribution and for the last five years she’s been busy building the platform for ListenUp. Visit the website at www.listenupindie.pub
Mentioned in this video:
ListenUp Audio
- The DOWN and DIRTY truth for writers
- Why you should, or shouldn’t, pursue an audio book
- How to determine your cost for an audiobook with ListenUp
- Why you need a voice narrator
- The importance of professional sound recording and engineering
- Why you shouldn’t do it on your audiobook on your own
- The process of working with ListenUp – exactly what you need to do
- Common issues Diane sees
- Distribution of audiobooks
- You should have an audience and a solid ebook sales performance before an audio
- What the big sellers are doing
- Tips for specific genres
- Tips on getting the most royalties on your audiobooks
- Distribution with ListenUp
Resources:
- The Book my company did with ListenUp: What Do I Do – available via all retail sites, Hoopla, Overdrive, etc https://www.overdrive.com/media/5181434/what-do-i-do
[bctt tweet=”According to @ListenUpAudio, #audiobooks are the future of #publishing. Do you agree? Check out this interview with Diane Lasek at #womeninpublishingsummit. #womeninpublishing ” username=”womeninpublish1″]
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I learned a bit from this, but it was unfortunate the mocking tone that was taken about the authors who are successfully producing their own audiobooks, including such well-known names like Joanna Penn and Adam Croft. By all means, talk up your services, and I’m sure you do a great job, but there’s no need to denigrate people who choose a different path.
This is a fair point, but I don’t believe it was meant to mock professionals who are doing professional recording. Joanna Penn is a professional with incredible equipment and has even talked about the fact that she’s done acting and voice lessons. She’s been running a podcast for years and knows her way around recording, quite effectively. Adam Croft is also a professional with lots of training, experience, and knows the type of equipment and setup to use. The point that was trying to be made was – if you’re trying to record and don’t know anything about recording equipment or standards, if you don’t have the right training, etc, you’re probably going to have to have it redone.
But this is a fair point and I appreciate the feedback.
The point that was meant to be made was – if you don’t have professional equipment and training, hire a professional, because there’s a lot that goes into making an audio book that is well-produced and high quality.