Season 2 of the PublishHer podcast is live!

Season 2 of the PublishHer podcast is live!

We're back! So the hiatus went a little longer than planned, but we're back in action again!

Check out the first episode of Season 2, Ep. 62, now!

Welcome to the 2nd Season of the PublishHer podcast! We've got some great content heading your way in our second season – book writing, publishing, and marketing tips from authors, coaches, publishers, service providers, and more!

In this episode, host Alexa Bigwarfe gives a run down of exciting events that have happened since the podcast went on hiatus in February, fun exciting programs happening in the upcoming weeks and months, and what is to come in Season 2!

Be sure to visit for all upcoming webinars, workshops, and training

Check out:
Book Launch in a Box
WIP School

April 2022 IG Trends Report

Sponsor Spotlight: Your Book Is Your Hook

Sponsor Spotlight: Your Book Is Your Hook

I am thrilled to announce a new Silver Sponsor has joined the 2022 Women in Publishing Summit: please join me in welcoming the team at Your Book Is Your Hook to our community of writers! 

Jennifer Wilcov founded the company because she loved the experience of writing and publishing her own international bestseller. When people approached her and asked how they could do what she did, she realized: each person needed thoughtful, customized advice that helped them rise and achieve their goals. She realized that writers need partners they could trust to walk them through the process, and she stepped up by sharing all she’d learned, empowering others to do it themselves. 

One of our key missions is to empower authors, so we’re incredibly grateful to have a sponsor partner who shares our values in Your Book Is Your Hook!

What does Your Book Is Your Hook do?

Your Book Is Your Hook is a full service author consultancy. You can work directly with them to figure out ways to write better, smarter and more profitably. They’re a company that offers consulting on the full life-cycle of a book – from idea to the post-marketing process. They also specialize in working with writers who want to see their stories come to life on TV screens, in movie theaters and on stages everywhere.

One of their signature programs is The Make It Happen Room for Writers Only. This invaluable space creates a joyful, supportive environment for working writers every Thursday, with a focus on moving your book and your writing career forward. It’s a chance to practice your pitch, get feedback and, most importantly, GET IT DONE. The two hour work session has changed the lives of writers in all genres and at all levels, and it’s the hallmark of how Your Book Is Your Hook works: supporting and empowering authors to achieve results by fostering real connections and sharing knowledge. 

What kind of author needs Your Book Is Your Hook?

Anyone who wants to build community, gather feedback or get one-on-one or community guidance through the process is a perfect client for Your Book Is Your Hook. If you’re open to being more productive, creating better work, connecting with other writers and growing your career, this is a great opportunity for you. 

Your Book Is Your Hook is also ideal for people who want to explore the possibilities in film, television, theater and beyond. If you have a story that you want to see brought to life, the team at YBIYH can help you make it happen. 

How can I learn more about Your Book Is Your Hook?

YBIYH founder Jennifer Wilcov will be speaking and doing a meet & greet Q&A session at the 2022 Women in Publishing Summit, so be sure to attend that! She'll be speaking about the 5 Ways to Publish & the 4 Ways to Market Your Book and answering any questions you have about their services.

You can also head over to their website to find out about all the ways you can partner with Your Book Is Your Hook – click here to check them out! 

Plus, as part of the Women in Publishing Summit community, you can get a FREE SESSION in the Make It Happen Room. Make sure to register for the conference to claim this freebie!

Get your ticket for the Women in Publishing Summit.


Sponsor Spotlight: PubSite

Sponsor Spotlight: PubSite

Introducing our Gold Sponsor: Pub Site

It’s with great thanks that I introduce our friends at Pub Site, the premiere website solution for authors, are again joining us as a Gold Sponsor for the 20222 Women in Publishing Summit! Their support for a space of our own, as women in this industry, is a reflection of their commitment to an inclusive, accessible publishing industry. 

I’m looking forward to welcoming my friend Fauzia Burke and her husband, John Burke, back to our conference this year. Since the day I saw Fauzia speak at BookExpo, I’ve been a huge fan of her transformative take on how authors can use their websites to grow their writing career. I’ve been privileged to see that happen in real time for my clients and friends using Pub Site in the intervening years. 

The ease and elegance of Pub Site, quite simply, just works

And in a world where so much doesn’t, I’m glad to share more about them with you!

What does Pub Site do?

In short, Pub Site works with authors to build functional, beautiful, smart websites that move their career forward. 

That can happen several ways, depending on each author’s unique needs and wants. A variety of proven and specialized templates are available, or Pub Site offers custom design to create the website of your dreams, so you don’t have to worry about it. 

Authors need different things on their websites than baseball leagues or jewelry stores or news sites. They need functional e-commerce, clear space to share creative content, places for landing pages and more. They need to have strong visual language and branding that tells potential readers what this writer is all about. They need to connect to all the important social sites, of course. And they definitely need clear, strong calls to action to get on the newsletter list. 

Pub Site understands that. Fauzia has spent her whole career in book publicity and marketing – she’s built her company around knowing what authors need. Pub Site isn’t trying to sell you a template made for a realtor or a stone mason or a teacher. They’re giving you the opportunity to build a custom website for a working author that will attract ideal readers, aid in your marketing and become your digital home. 

What kind of author needs Pub Site?

It’s long been my opinion – and my clients can confirm this! – that every author needs a website. 

And I also think that there are very few folks who are better served by mucking around learning a new technical skill set when they could be perfecting their book. Every spare minute we have as authors should go first to making sure our book is everything it should be, so that every step we take in marketing is a step towards a successful book. 

So unless you love web design or are truly committed to an ultra-low cost process, spending some money on your website is a very smart bet. 

Pub Site offers both a semi-DIY option for those who want to flex their creative muscles and get involved in the hands-on work of the website, AND a done-for-you option. I’ve had clients successfully use both, because Pub Site’s team is supportive and helpful at every turn. 

How can I learn more about Pub Site?

Head on over to their website to see if Pub Site is the right online home for your writing career!

Watch their latest webinar here!


Get your ticket for the Women in Publishing Summit.

Dying of a broken book marketing heart?

Dying of a broken book marketing heart?

I love Brené Brown. Like LOVE her. If you aren't familiar with her, google some of her TED talks on shame and vulnerability.

As writers, it feels there is really nothing more vulnerable than putting our words, our creations, out in to the world for others to consume. Sometimes they love it, sometimes they hate it.

Sometimes we are afraid to put our words out there because of shame we may have and certainly because of the fear of being so vulnerable.

I am reading her book Dare to Lead. I want to share a quote from Chapter 2, The Call to Courage.

To set the scene, she was talking about an interview with Admiral Jim Stockdale, a Prisoner of War in Vietnam. This interview is in Jim Collins' book, Good to Great. The question was asked about who didn't survive the POW camps, to which Stockdale replied it was the optimists. Because, “They died of a broken heart.”

Brené Brown continues:

“Stockdale told Collins, ‘This is a very important lesson. You must never confuse faith that you will prevail in the end — which you can never afford to lose — with the discipline to confront the brutal facts of your current reality, whatever they might be.'”

At this point, you might be thinking, Alexa has gone off her rocker. She's now comparing authors to POWs!

But here's the deal.

A strategic plan for your book marketing can bring you closer to success.

As I was listening to this on Audible, the stark comparison came to me. So often, we as authors believe, I'm gonna make it! This book is going to be amazing! If I just throw more money here, or do this, or do that, I will sell more books!

Our FAITH in our book gives us the courage to continue… however, if we aren't doing the right things, if we aren't making the most strategic decisions, if we aren't powering forward in a way that puts us in a position to actually have that success, we can wind up completely exhausted, tired of saying, “it's gonna get there!” and our faith begins to dwindle if we don't see the results we were looking for.

We die a slow death of a broken heart from marketing fatigue and throw in the towel.

What if that didn't have to be the case? What if you could start with a better plan from earlier in your process, that wasn't based on guesswork, and actually led to results?

I fully believe that those authors who have a great book, have done the things to make sure they are positioned well and are taking the RIGHT steps to move their marketing forward, WILL get there.

It may take a few years. But following a plan that makes sense, you may achieve this faster than you thought. At a minimum, when you can track results, you won't be heartbroken, but encouraged to continue to see results.

I walk this journey every day with authors. Tweaking what they are doing, creating the strategy that works for them to build their audience, get their books into the hands of more people, and build incremental successes that WILL eventually pay off. (Disclaimer here – if your book is bad, you're going to have to start there first!)

Here's the deal. After launching book after book for new and unknown authors, the likelihood of New York Times Best Seller first foot out the door is rare. But not impossible. But even more important, you can still achieve a significant amount of success without that NYT BS accolade.

How do you know what to include in your book marketing plan?

There are things that we know work already. It starts with: figuring out your goals, your resources and your starting point, and, just like that, you can layout a path to success. 

I have created this road map. 

I want you to have it too.

Join me for my all-new 90 minute premium workshop, Developing Your Marketing and Launch Strategy. (Click here to grab your seat!)

We are going to dig into how to develop your very own custom launch plan – something many indie authors pay thousands for, but that I know you can do yourself! All you need are the right tools! We’ll cover:

  • The key elements of your marketing plan to address both long- and short-term goals
  • How to develop a marketing and launch strategy that makes sense for YOUR book and YOUR budget
  • The ideal timeline for planning a launch
  • How to take small actions every single day to implement the plan
  • The best places to invest your time and money in your book

This will be an interactive workshop, but can still be watched after the fact if you aren't able to attend.

It's very important to me that by the time we are done with this training, you actually have some USEABLE information, and a plan for how to make some progress… IMMEDIATELY. I don't know about you, but I'm tired of getting training and then leaving feeling like I'm completely on my own. I don't want that for you.

I have done this work with clients over and over again in the last decade, and I’ve learned that every single book – no matter the genre, no matter when you’re publishing (or when you publishED – yes, this same strategy works for books that are already out there!) – needs a custom road map to success, based on BEST PRACTICES, not just hopes and wishes and FAITH.

I want you to have the foundational knowledge to identify your goals and to build a strategy to get there that works for your book and your LIFE, without all the noise. I want you to take the wheel.

If you’re ready – and I think you are – click here to get registered for the June 8 workshop – and if you can’t listen live, don’t worry – there will be a recording sent your way!

You'll leave this training with a plan of action and simple steps to start working on immediately.

I can’t wait to go on this journey with you to help you create a plan that won't leave you feeling hopeless, but encouraged to continue moving forward!

Will you join me?

Developing Your Marketing and Launch Strategy

What It Takes to Have Raving Fans as a Romance Writer

What It Takes to Have Raving Fans as a Romance Writer

A Great Book Begins with Understanding the Genre

Beyond wanting to write a great book, what's our goal as writers? To have happy readers, right? To have those readers becoming raving fans, that want to review and talk about our books, and buy the next one as it is released.

It takes more than just writing a good story. While that piece is obvious, in certain genres, like Romance, you have to go a lot deeper than just writing a good story. Because a good story that doesn't meet the expectations of your readers will fall flat.

Let's talk about the Romance genre.

You’ve always wanted to write a romance book, but as you’ve started researching, you realize, there’s a lot more than meets the eye. Maybe you’ve started connecting with other writers and when they ask what you write, you respond, “Romance” only to be asked: “what kind?” 

What do you mean? Isn’t a romance book a romance book?

Errr… no! 

The genre Romance falls across a very broad spectrum, from squeaky clean, to full on smut. From period eras, such as Regency and historical, to contemporary fiction. Each of these subgenres has its own norms and reader base, and those readers have expectations. The readers expect that you know their expectations when you market a book to them, and they get really upset if you break their expectations.

Each genre has its own beats, or, if you’re not down with the lingo yet – the expected events that take place throughout the book – and you better know those beats, or your readers will chew you up and spit you out.

If you aren’t reading in the subgenre that you want to be writing in, you need to start reading now. And a LOT. Knowing your subgenre backwards and forwards can help you not only find the right audience for your book, but it’s crucial to making sure your book is written and positioned properly, has the right cover, and sends the correct message to the readers.

Who knew there could be so much to learn about writing a romance? Step one truly is learning everything you can about the type of book you want to write.

Happily Ever After is a requirement

The one thing you have to know and understand about romance as a primary genre, no matter what sub-genre you are writing in, is that the Happily Ever After component of the primary couple is a requirement. If they don’t wind up together, then your primary genre is not romance, it simply has romantic elements in the book. And that will happen a lot. You may have a women’s fiction primary genre that has romance in it. But it’s not a romance book if they don’t wind up together.

What are the subgenres of romance?

Let’s talk about the different sub-genres. It’s important to know your audience when writing and editing your book so you can meet reader expectations. Your sub-genre will guide several different elements of your novel including setting and plot. People often dismiss romance books as being “all the same.” While this is true in the beats, and expected that it will follow a predicted path, those expectations vary a lot in the subgenres. So we compiled a list of some of the most popular  subgenres and a few key notes for each one.

Young adult

Age targeting is one of the first things you’ll need to decide on as a romance writer, and choosing to write for the YA market will bring a whole set of important considerations. Young adult romances are typically meant for readers between the ages of 12 and 18. They  deal with those issues that teens are typically facing including first love, family relationships, friendship, self-identity, and more. It’s important to keep the age of your audience in mind as you tackle topics that make them feel connected as a reader. YA has gotten confusing over the years with much more mature topics being covered, but if you’re writing primarily romance for this age group, it should be kept appropriate to that age range.

There’s also the emerging and growing “New Adult” category – it’s a demographic that’s blowing up the publishing world in many genres, not just romance. New adult romance books also have strong elements of identity and finding one’s way, but it skews slightly older (ages 18-29) and can address that first job, finding your place in the adult world and the higher stakes of adult relationships. 

Historical romance 

Historical romance refers to those novels set in a specific period in history, like the wildly popular Regency sub-category. Within this  subgenre, you’ll find that authors and readers often prefer immersing themselves in a specific time period (such as regency romance). With historical romances, it’s important to study the time period surrounding your novel. Details on everything from geography to clothing is part of what people love about these books. Readers will pick up on discrepancies and it can take them out of the narrative. This is a great genre for writers who love research!

Contemporary romance

Contemporary romance is set in modern times. This means these stories are relevant to things happening in the here and now. Contemporary romance addresses issues facing lovers today, and the characters have similar concerns that most of us do when it comes to work and relationships. Novels set in the 1970s to present are typically considered to be contemporary romance, too, so there is a whole array of settings that would work for this subgenre. 

Erotic romance

Erotic romance is also referred to as “sexy” or “steamy romance.” These novels are definitely written for a mature audience. Erotic romance uses sex to show the development of a romantic relationship. So while sex plays a vital role in the plot and romance development of these novels, it’s not all there is to the story. These books are not  erotica (where sex is more explicit and central to the tale), bur rather stories where well-developed characters grow their physical connection.

Paranormal romance (aka fantasy or sci fi)

Paranormal romance comes in many different forms since it involves fantasy and science fiction. These novels bring elements of science fiction and fantasy into the setting and characters while following a romantic plot line. Lots of shapeshifting in these types of novels. Think werewolves, time travel or other worlds. True Blood, anyone? Paranormal romance has been around for a long time – it’s rooted in the classic gothic romance novels people loved a hundred years ago! But while these tales exist outside our reality, romance is still the beating heart of this subgenre.

Romantic suspense

Romantic suspense novels use suspense, mystery, or thriller elements to drive the story forward. The characters are falling in love as a mystery unfolds around them – what could be more exciting? The story is turbo-charged by the element of danger, giving the protagonists an exciting setting for their romance to unfold. Like paranormal romance, this is another subgenre rooted in gothic traditions, with thrilling elements that have been popular since our great-great-grandmothers’ time. No matter how compelling the suspense is, though, the core of the novel must be the romance in order for a book to fall into this category. Otherwise, it’s a suspense with romance in it. For it to still qualify as a romance, it must have a happily ever after with the main couple.

Other subgenres

We included these common subgenres for a starting point – there are so many different, exciting worlds in romance writing. Just remember, Happily Ever After, and of course, make sure you’ve got the expected beats covered.

Want to get started writing your own romance novels but aren’t sure where to begin? Don’t worry – we’ve got you covered! Take a deeper look into the romance genre with our Romance Roundtable Talk happening soon! Click below to sign up!


Graphic featuring the speakers of the Romance Roundtable