For indie authors, and even those authors published by small trade publishers and hybrid publishers, knowing how to think outside of the box when marketing your book is really important.
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.
The discussion of diversity in publishing has been happening for years behind closed doors, but 2020 was a breakthrough year in the publishing industry. There were several big “scandals” around equal pay and representation in the publishing industry that came to light, creating some really interesting conversations for those of us who care about both the state of the publishing industry AND who advocate for fair representation of marginalized voices.
Mary O’Donohue, from Authors in Media, is an expert who can help authors transform their careers through great publicity, and she’s sponsoring the 2021 Women in Publishing Summit. We are super-excited to hear her exclusive insights at the Summit and beyond!
Pubsite is a total software solution for authors to build their own website. You can build it yourself using their amazing tools or you can pay extra and they’ll build the site for you! We’re excited to have them as a sponsor of the 2021 Women in Publishing Summit!