Our FAITH in our book gives us the courage to continue… however, if we aren’t doing the right things, if we aren’t making the most strategic decisions, if we aren’t powering forward in a way that puts us in a position to actually have that success, we can wind up completely exhausted, tired of saying, “it’s gonna get there!” and our faith begins to dwindle if we don’t see the results we were looking for.
Book launches used to be crowded, public events, often with lavish budgets to match the lengthy guest list. But the way we look at launch day activities has really changed, thanks to new technology and the real need to lock down during the pandemic. And there’s every indication that these new “slipper-friendly” online book events are sticking around.
They say Rome wasn’t built in a day, and I’m here to tell you that a book about Rome wasn’t either! It takes more than just raw talent and passion to launch your book. You need a plan.
For indie authors, and even those authors published by small trade publishers and hybrid publishers, knowing how to think outside of the box when marketing your book is really important.
Sometimes the wrong person stumbles on your book, and there are just going to be those people who don’t like it. But sometimes these bad reviews come from bad marketing, along with targeting the wrong types of readers.
By ensuring you know exactly WHO your reader is, and making a concerted effort to market to that particular audience, you can make sure that reviews like this are far and few between. That they only happen when the wrong reader stumbles across the book.
If you’ve invested your time in social media, you might wonder if you can skip an author website. While you can still operate primarily on social media, you’ll still want to be using that social media to direct your followers to get on your email list. Your email list is, and will remain, at least for the near future, your most successful selling tool. So, at a bare minimum, you need a landing page that you can send readers to so that they can get on your email list.