2023 Silver Sponsor: ProWritingAid

2023 Silver Sponsor: ProWritingAid

I don’t think anyone who found her way to the Women in Publishing Summit blog is going to be shocked to hear that “writing is hard.” It’s one of those things that we take for granted. That it’s an art that takes practice, honing, sharpening. And as women, we so often find ourselves short on time or space to do that work. When so much of the unpaid labor of having a family and keeping a home running falls on us, how can we have the freedom to create, too? 

That’s why I appreciate the people behind ProWritingAid, a company that takes the mission of improving writing seriously, and, in creating a successful, practical system to help authors do that, they’ve lifted up so many women’s voices. 

I’m also so grateful that they’ve once again committed to support women authors in another way: by joining us as a Silver Sponsor for the 2023 Women in Publishing Summit. 

ProWritingAid’s revolutionary product creates better books – I know because I use it myself! Here’s why!

What does ProWritingAid do? 

ProWritingAid is a platform that offers a world-class grammar checking AND style checking, so your writing – be it business writing, creative writing, academic writing or anything else – follows the rules for what “good writing” looks like. ProWritingAid then goes beyond that by offering in-depth reporting to help you understand how you write. 

In other words, ProWritingAid lets you know when you’re breaking a good writing rule, and it also tells you how often you use a given word, phrase or even sentence structure. The reports go deep into helping you unpuzzle your own authorial style. It helps keep your writing clean AND interesting. 

You can use ProWritingAid in combination with other writer’s products like Scrivener and Fictionary, as well as within all major word processing programs. You can even add it as a Chrome plug-in so you can use it to write better emails. It’s an easy-to-use product that’s like having a writing coach right in your laptop! 

In addition to the practical help this program can give any writer, the ProWritingAid community is a highly engaged and deeply knowledgeable one. Their paid course community gives authors valuable training on a wide variety of topics in the industry – just one more way ProWritingAid helps every author develop! 

What kind of author needs ProWritingAid?

Anyone who wants to grow as a writer needs ProWritingAid.

You don’t need to be writing the Great American Novel to benefit from this platform. The grammar and style checking can work magic on your business emails, your sales copy and more. We especially recommend that all our clients use it for things like newsletters and blog posts to keep them on track in terms of precision and voice.

But the impact that ProWritingAid can have on your book is huge: there aren’t a lot of opportunities to get real insight into your writing as you’re working on your draft. It’s a game-changer for writers in any genre and in any stage of their career. 

How can I learn more about ProWritingAid?

Check out the ProWritingAid website to find out how they can help you become a better writer – click right here to learn more!

Get your Women in Publishing Summit ticket.

2023 Platinum Sponsor: Pub Site

2023 Platinum Sponsor: Pub Site

2023 Platinum Sponsor: Pub Site

We're excited to announce that Pub Site is joining us a the platinum sponsor for our 2023 Women in Publishing Summit. Pub Site is the premiere website solution for author. Their support for a space of our own, as women in this industry, is a reflection of their commitment to an inclusive, accessible publishing industry. 

We're looking forward to welcoming Fauzia Burke and her husband, John Burke, back to our conference this year. Alexa first connected with Fauzia when she saw her speak at BookExpo. We’ve been a huge fan of her transformative take on how authors can use their websites to grow their writing career. We’ve been privileged to see that happen in real time for clients, past attendees, and friends using Pub Site in the past few years. 

The ease and elegance of Pub Site, quite simply, just worksAnd in a world where so much doesn’t, we're excited to share more about them with you!

What does Pub Site do?

In short, Pub Site works with authors to build functional, beautiful, smart websites that move their career forward. 

That can happen several ways, depending on each author’s unique needs and wants. A variety of proven and specialized templates are available, or Pub Site offers custom design to create the website of your dreams, so you don’t have to worry about it. 

Authors need different things on their websites than baseball leagues or jewelry stores or news sites. They need functional e-commerce, clear space to share creative content, places for landing pages and more. They need to have strong visual language and branding that tells potential readers what this writer is all about. They need to connect to all the important social sites, of course. And they definitely need clear, strong calls to action to get on the newsletter list. 

Pub Site understands that. Fauzia has spent her whole career in book publicity and marketing – she’s built her company around knowing what authors need. Pub Site isn’t trying to sell you a template made for a realtor or a stone mason or a teacher. They’re giving you the opportunity to build a custom website for a working author that will attract ideal readers, aid in your marketing and become your digital home. 

What kind of author needs Pub Site?

We believe that every author needs a website. A website is a great place for people to find out more about you and your books. It also allows them to connect with you on social media and through your email list.

We believe perfecting your book should come before learning a new technical skill set. Every spare minute you have as an authors should go first to making sure your book is everything it should be. Every step you take in marketing is a step towards a successful book. 

So unless you love web design or are truly committed to an ultra-low cost process, spending some money on your website is a very smart bet. 

Pub Site offers both a semi-DIY option for those who want to flex their creative muscles and get involved in the hands-on work of the website, AND a done-for-you option. We’ve had clients successfully use both, because Pub Site’s team is supportive and helpful at every turn. 

How can you learn more about Pub Site?

Head on over to their website to see if Pub Site is the right online home for your writing career!

 

Newsletter Tips for Writers

Newsletter Tips for Writers

Don’t Let Your Newsletter Stink!

Everyone knows how crucial a successful mailing list is. Unfortunately, many writers are at a loss for what to say. They can write an entire book only to be stymied by email content! Others give it their best shot, but their subscribers won’t open the email. Even worse, they click the dreaded unsubscribe button and sever the relationship entirely.

Writing a good newsletter and keeping subscribers doesn’t need to be a daunting task. Try these do’s and don’ts to get started on the right foot and make your efforts count.

DO: Provide value to your reader in every newsletter.

If you don’t know what they’d find valuable, go to www.answerthepublic.com and search a relevant word that you know a lot about. It’ll show you the questions people are asking about that word. For example, I write about funeral topics. If I search for the word “funeral,” it might tell me that people want to know how much funerals cost, why we do funerals, the history of funerals, fun funeral options, etc. I choose a question and write a post that answers it. It’s useful and relevant to my audience. Value!

BONUS: the more value you give on a regular basis, the less sketchy it feels to ask for something later. Expert Tammi Labrecque recommends a ratio of three “gives” for one “ask.” You do not need to sell products in every email. Instead, sell yourself (not, like, literally. Cultivate a fandom)!

DON’T: Send an email for the sake of sending email.

If you have nothing valuable to say, you’re wasting your reader’s time. It’s annoying, and likely to provoke an “unsubscribe” if you do it too often. I only send mine once a month (if I had time, I’d consider sending two per month). I save up my content so my emails are meaty and worth sitting down to enjoy. Note: that infrequent schedule goes out the window around your publication date.

DO: Keep a running list of topics to mention in your next newsletter.

It might be a funny thing that happened last week, progress you made, a cool website or book. It might be so small that you’d forget by the end of the month, but those little tidbits add up and you can use them. When you sit down to write your newsletter, you’ll have some ready built “flavor” to supplement your main topic. It’s a nice, organic way to let your personality shine through without feeling forced.

DON’T: Forget that your audience is ever changing.

Remember the people who joined recently? They’re new to the party and aren’t up to speed. Don’t assume they know what you’re talking about, so provide a little reminder/reference. I’ve signed up for newsletters and unsubscribed because I was lost about who the author was and what they were talking about. Maybe include a roundup or summary of important things. Use a consistent tagline or image that reminds people who you are or what you write. Don’t rely on someone’s knowledge of previous newsletter content. If they’re confused, they’re uncomfortable… and they’re leaving.

DO: Proofread!

My confidence in an author diminishes if I see constant typos in their communications. Make it easy to read too. Break up the text into chunks. Use headers and sub headers so I can skim past things if they’re not relevant to me. Be mindful of your color scheme. Most people are reading your email on their smartphone, so it needs to be easy to see. Add elements that make it look professional (like your header, footer, and logo). Add little personal touches so I can get to know the real you. I don’t want to read something that was written by a robot.

DON’T: Start creating newsletters without subscribing to other authors’ mailing lists first.

Make notes on what works, and perhaps more crucially, what doesn’t work. I’ve spent a lot of time researching newsletters and have seen examples, both good and bad. I’ve modeled my own after someone else’s that I admire. Happily, that author later subscribed to mine and recently sent me a message with enthusiastic praise. Nailed it!

If you’d like to get an idea of content and design, you can see my archive here without having to sign up for my mailing list. Clearly my content is tailored to my niche, but you can get ideas and apply them to your own genre. See my past newsletters here: www.LouisePachella.com/archive.

DO: Evolve.

If you make mistakes, learn and grow. Do better in the next one. If you set up your welcome sequence or other automations a long time ago, periodically update them to reflect your new knowledge and design skills. Your recent emails may look fantastic, but a new subscriber’s first impression will be based on your shabbily done first attempt at a welcome email. Fix it.

Want more tips? I highly recommend the book Newsletter Ninja by Tammi Labrecque. Read it and get writing!

Louise Pachella is a funeral director, embalmer, and fledgling writer. She’s currently writing her first nonfiction books (Embalming For Amateurs: The Casual Reader’s Guide to Dead Bodies and Funeral Fun! Adult Activity & Coloring Book), but spends a great deal of time researching and procrasti-learning instead. Learn more at www.HisAndHearsePress.com.

 

Season 2 of the PublishHer podcast is live!

Season 2 of the PublishHer podcast is live!

We're back! So the hiatus went a little longer than planned, but we're back in action again!

Check out the first episode of Season 2, Ep. 62, now!

Welcome to the 2nd Season of the PublishHer podcast! We've got some great content heading your way in our second season – book writing, publishing, and marketing tips from authors, coaches, publishers, service providers, and more!

In this episode, host Alexa Bigwarfe gives a run down of exciting events that have happened since the podcast went on hiatus in February, fun exciting programs happening in the upcoming weeks and months, and what is to come in Season 2!

Be sure to visit https://womeninpublishingsummit.com/events for all upcoming webinars, workshops, and training

Check out:
Book Launch in a Box
WIP School

April 2022 IG Trends Report

Sponsor Spotlight: BookFunnel

Sponsor Spotlight: BookFunnel

Growing an author email list is hard, but it’s also one of the most important things any indie author can do to impact success. So many methods require major investments and months of time to see results. But there’s one tool I recommend to my friends and clients that can make that tough job easier: BookFunnel. It’s a multi-purpose indie author tool that can move your email list forward without breaking the bank or demanding massive amounts of time. 

Because I recommend it so often, I’m really excited to announce that BookFunnel will again be joining the 2022 Women in Publishing Summit as a Bronze Sponsor! Damon and his team add so much value to our Summit content – his sponsor session last year was a knockout! – and they have continued to turn out great results for our clients and friends over time. 

Here’s why…

What does BookFunnel do? 

BookFunnel does a few different things that, when taken together, can help transform your author email list AND your sales: 

  • BookFunnel gives you a place to send readers to check out an Advance Review Copy (ARC) of your book. 
  • BookFunnel lets you create an all-in one sales landing page that you can customize with links to buy on Amazon, Apple Books, Barnes & Noble, Google Play and Kobo – AND with the ability to also link directly to your direct-sales website, to maximize your book profits. 
  • BookFunnel allows you to store and create landing pages for your audiobook sales and giveaways as well. 
  • BookFunnel connects you with other authors to share links to free copies of your book or even to the sales pages for your book through their special “group promotions.” (More on that in a minute!)

All you need to do is upload your interior files (for giveaways/newsletter promos) and cover, add some promotional text, set the links up and go. It’s an easy-to-use, straightforward site, no matter what your tech experience is. 

While the landing pages are great, it’s the group promotions that make BookFunnel special. By bringing you together with other indie authors looking to expand their audiences, you create themed promotions giving away a copy of your ARC or finished book in exchange for each reader’s email. When every participating author shares the link with their own already-established newsletter list and social media audience, the promotion of ALL the books reaches hundreds – even thousands – or new potential readers every time. If you’ve done your job by getting a great book cover and writing a compelling hook for your promotional text, you’ll be growing your email list before you know it. 

Promotions are usually themed around genre or subject matter, and you can create your own promotions, too! It could be for romance books, kids’ nonfiction books or books set in the South. Whatever you think will energize a community of readers to check out your promotion. 

BookFunnel also offers sales promotions that work much the same way, but they direct anyone who clicks on your book to a sales page. These promotions can really have a big impact combined with a special sale price. 

Of course, this isn’t the only way you can use BookFunnel to grow your email list. Damon blew our minds this summer with his suggestion to use it to host bonus material for your book. That short story about your characters celebrating the holidays? A prequel chapter you cut for length? An additional chapter to your nonfiction book reflecting on recent news development? You can send readers of your published work to BookFunnel to collect this cool, free bonus material and capture their email addresses for your list. It’s a genius workaround to the problem of not knowing how to get in touch with all those folks who read your book on Kindle Unlimited or buy it through other booksellers. 

What kind of author is right for BookFunnel?

At the end of the day, I think BookFunnel is right for any indie author who’s ready to grow an email list! It is particularly good for authors in genre fiction (romance, mystery, scifi & fantasy), but every genre has active promotions happening at any given time! 

How can I learn more about BookFunnel?

Check out their most recent webinar with us below and head to their website to see how they can help you grow your email list! Click here to visit their site. 

 

Get your ticket for the Women in Publishing Summit.

Sponsor Spotlight: PubSite

Sponsor Spotlight: PubSite

Introducing our Gold Sponsor: Pub Site

It’s with great thanks that I introduce our friends at Pub Site, the premiere website solution for authors, are again joining us as a Gold Sponsor for the 20222 Women in Publishing Summit! Their support for a space of our own, as women in this industry, is a reflection of their commitment to an inclusive, accessible publishing industry. 

I’m looking forward to welcoming my friend Fauzia Burke and her husband, John Burke, back to our conference this year. Since the day I saw Fauzia speak at BookExpo, I’ve been a huge fan of her transformative take on how authors can use their websites to grow their writing career. I’ve been privileged to see that happen in real time for my clients and friends using Pub Site in the intervening years. 

The ease and elegance of Pub Site, quite simply, just works

And in a world where so much doesn’t, I’m glad to share more about them with you!

What does Pub Site do?

In short, Pub Site works with authors to build functional, beautiful, smart websites that move their career forward. 

That can happen several ways, depending on each author’s unique needs and wants. A variety of proven and specialized templates are available, or Pub Site offers custom design to create the website of your dreams, so you don’t have to worry about it. 

Authors need different things on their websites than baseball leagues or jewelry stores or news sites. They need functional e-commerce, clear space to share creative content, places for landing pages and more. They need to have strong visual language and branding that tells potential readers what this writer is all about. They need to connect to all the important social sites, of course. And they definitely need clear, strong calls to action to get on the newsletter list. 

Pub Site understands that. Fauzia has spent her whole career in book publicity and marketing – she’s built her company around knowing what authors need. Pub Site isn’t trying to sell you a template made for a realtor or a stone mason or a teacher. They’re giving you the opportunity to build a custom website for a working author that will attract ideal readers, aid in your marketing and become your digital home. 

What kind of author needs Pub Site?

It’s long been my opinion – and my clients can confirm this! – that every author needs a website. 

And I also think that there are very few folks who are better served by mucking around learning a new technical skill set when they could be perfecting their book. Every spare minute we have as authors should go first to making sure our book is everything it should be, so that every step we take in marketing is a step towards a successful book. 

So unless you love web design or are truly committed to an ultra-low cost process, spending some money on your website is a very smart bet. 

Pub Site offers both a semi-DIY option for those who want to flex their creative muscles and get involved in the hands-on work of the website, AND a done-for-you option. I’ve had clients successfully use both, because Pub Site’s team is supportive and helpful at every turn. 

How can I learn more about Pub Site?

Head on over to their website to see if Pub Site is the right online home for your writing career!

Watch their latest webinar here!

 

Get your ticket for the Women in Publishing Summit.