Substack is simply an email list platform, but it’s built specifically as a monetized subscription model. It has all the traditional things a decent email platform has – analytics, list management tools. And yes, you can have a free newsletter on Substack. But the model is built to make taking payment easier.
It can be a challenge to spread the news about your book, especially once the thrill of the launch is done. It takes a bit of recalibration for authors to figure out how to develop a long term strategy to ensure continued success.
Our friend Mardine Perrins published Expiration Date, her dystopian medical thriller, this winter. Now, she is taking charge of her book’s post-launch marketing strategy by kicking off her very first book blog tour on June 21! If you love to read, or if you just want to find out more about how it’s done, check it out here.
I always try to bring you the best writing and publishing deals out there. One of the reasons I do what I do is because I think publishing a book should be more accessible. I love running workshops and offering trainings for authors, and I always have my eye on that price point – I want to be sure that the lion’s share of my work is something I could have afforded when I was first starting out as a writer.
Our FAITH in our book gives us the courage to continue… however, if we aren’t doing the right things, if we aren’t making the most strategic decisions, if we aren’t powering forward in a way that puts us in a position to actually have that success, we can wind up completely exhausted, tired of saying, “it’s gonna get there!” and our faith begins to dwindle if we don’t see the results we were looking for.
In April, Amazon announced their new Kindle Vella program. This brand new opportunity is tailor made for indie authors and new voices in publishing. It also seems to be an interesting way to diversify your income as an author, always key to making a writing life work.
It’s open to US-based authors writing in English now, and it will be ready for readers this summer. Is it right for you? Let’s dig into it!
Book launches used to be crowded, public events, often with lavish budgets to match the lengthy guest list. But the way we look at launch day activities has really changed, thanks to new technology and the real need to lock down during the pandemic. And there’s every indication that these new “slipper-friendly” online book events are sticking around.