Transform Your Author Career at the Ultimate Book Marketing Event in Charlotte, NC!
Oct 4-6, 2024
Unlock the secrets to skyrocketing your book sales and building a loyal reader base. At Build Your Author Empire! Grow Your Audience, Own Your Audience, & Sell More Books! you will master advanced marketing strategies, leverage key industry insights, and create a concrete action plan to dominate your niche.
Let’s take your book marketing to the next level.
Get Your Tickets
Join Us for Advanced Book Marketing & Fun! It’s time to GROW and OWN your Audience!
Hosted by:

Alexa Bigwarfe
Women in Publishing Summit

Keri-Rae Barnum
New Shelves Books
Venue


Marriott Charlotte City Center
100 W Trade St, Charlotte, NC 28202
Upscale hotel in the heart of uptown Charlotte with chic rooms, city views, and elegant event space.
A discounted, block room rate is available for our attendees.
The Book Marketing Event Of The Year!
Your ticket includes hors d’oeuvres Friday night, coffee/tee service Saturday and Sunday, and lunch on Saturday and Sunday. Early bird pricing is $395.
Keynotes from Marketing Experts
Alexa Bigwarfe, Keri-Rae Barnum will be joined by special VIP guest speakers Roshanda Pratt and Jenny Proctor for special keynote presentations, in addition to a day full of value packed workshops from established book marketing experts.
Professional Headshots
ANd because we know the value of a professional headshot (yes, buyers DO judge a book by its cover) we are bringing in the local best for YOU for professional headshots to elevate your author brand as an optional upgrade.
Breakout Working Sessions
Meet 1:1 or in small groups on Sunday morning to dig deeper into your questions. You’ll have the opportunity to schedule 1:1 meetings with our experts, and we’ll have other activities planned to help you use the time for planning, working on your marketing strategy, and using the time to take action while the information is fresh in your mind!
Books, Resources, & Swag
You’ll receive a curated swag bag filled with valuable resources to support your marketing journey. AND tons of door prizes throughout the event!
Opening Session
Join Alexa Bigwarfe & Keri-Rae Barnum for an opening keynote / fireside chat about growing your author platform and creating opportunities for visibility of you and your book. To be followed by hors d’oeuvres and happy hour and door prizes!
Registration for the conference at the hotel begins at 4pm!
Fri, Oct 4, 2024
6:00 pm to 8:00 pm
Marketing Workshops
We’ll have a full day of marketing training!
9:00 am – Opening/introduction/what to expect – Alexa Bigwarfe & Keri-Rae Barnum
Alexa Bigwarfe: Leveraging Other People’s Audiences for Maximum Growth
You’re working hard to grow your platform and find more readers and sell more books. You’re doing all the things, but it’s a slow process. This is largely because, as an indie author, it’s almost impossible to rapidly grow our own audience – without the help of friends! (And companies who’ve already done the hard work of finding readers!) In this session, we’re going to dig deeply into what type of opportunities exist for you to LEVERAGE, HOW to leverage, and probably most importantly, how to maximize the impact of joining forces with other people and companies. By the end of this session, you’ll be ready to develop this part of your marketing strategy of collaboration and leverage to grow and own your audience.
Keri-Rae Barnum: 7 Tips for Reviving a Backlist
Do you have a book that has never sold well? Or a book that used to sell well but hasn’t been bringing in as much income as it used to? Don’t give up on those books just yet. Keri Barnum is going to share 7 tips with us for reviving those backlist books so you can maximize your sales and profits on the books you already have in your catalogue.
Chelsea Bennett: How to Grow Your Brand and Bank Account with Direct Sales for Books
- Strategies for identifying and reaching your book’s ideal readership.
- How to utilize direct sales to grow your brand
- What to know to get started with direct sales
Working LUNCH {PROVIDED} –The Best Tools for Book Marketing Success & When to Use Them
The list is long of tools authors can use to grow their author empires and sell more books. However, which ones do you really need and when? What should your budget be? How much can you do on your own versus what should you be paying for? What types of activities can you do with other authors to increase your sales and email list, while cross promoting and growing? We’ll take a look at what you need, when, and why.
April Pertuis: From Page to Stage: Amplify Your Author Brand with Personal Storytelling
Discover how to take your author journey beyond the written word by harnessing the power of personal storytelling and public speaking. This session will explore how sharing your unique experiences and inspirations as an author & writer can captivate audiences, create deeper connections, and boost your book sales. Learn actionable strategies to transform your author persona into a speaker persona thus expanding your author brand and revenue..
We’ll take a quick break and prepare for our keynote speaker: Roshanda Pratt
Sat, Oct 5, 2024
9:00 am to 5:00 pm
Keynote: Grow Your Audience & Dominate with Live Video
Roshanda Pratt is a highly sought after international speaker, storyteller strategist, heart-felt producer and television media expert. She’s spoken at conferences in Paris, major social media conferences, at government events, and more. Her expertise allows her to help influencers and media personalities to find and amplify their voice to gain greater influence and monetize their story. Roshanda is a former Television News Producer of more than a decade. Her expertise and background in media and marketing has prepared her in creating brand messaging for corporate clients such as the W.K. Kellogg Foundation, nationally published authors, entrepreneurs, small businesses and non-profit organizations. As a bestselling author herself, Roshanda loves working with authors to teach them how effectively use live video to grow their brands.
Be prepared to be wow’d, inspired by, encouraged, and motivated by Roshanda Pratt, the Queen of Live Video. Whether you’re using YouTube, TikTok, Facebook, Instagram, virtual events, or other video tools, video can be a powerful way to grow your audience and sell more books. As a former television producer, Roshanda knows what it takes to use video like a pro! Step into the world of live video and discover how it can revolutionize your author business. In this keynote, Roshanda Pratt, a leading expert in video marketing and visibility, will explore the transformative power of live video. Learn how to effectively leverage this tool to expand your audience, establish your authority, and significantly increase your book sales and services. Whether you’re a seasoned author or looking to broaden your reach, this session will provide actionable insights and practical strategies to fully utilize live video for your success.
Sat, Oct 5, 2024
5:00 pm to 6:00 pm

VIP Dinner! SOLD OUT!
Want to join Alexa, Keri-Rae, Roshanda Pratt, Jenny Proctor, and Aimee Ravichandran for a more intimate dinner? Be sure to grab your VIP ticket. Only 10 spots available, so don’t miss out and at it at checkout! SOLD OUT!
Sat, Oct. 5, 2024
7:30 pm
Implementation & Fun
Day 3 is for planning, implementation, 1:1 meetings, and collaboration – so you have time to take action on all the great ideas you got from Day 2 sessions! When you leave, you’ll be ready to take the next steps toward building and implementing your marketing strategy. Throughout the day, we’ll continue door prizes and giveaways!
Have you ever gone to a conference, been firehosed with information for several days, and then returned home excited, but tired, and not sure what to do next? Sunday, our implementation day, is our solution to this. Rather than continue to feed new information, we want to dig into the Action Steps of What’s Next? How can you take this information and use it right away? No more notebooks filled with notes that sit on the shelf. Let’s make a plan! Our conference workbook will be filled with activities for you to work through to think about and start planning your 2025 marketing strategy.
Participate in small group breakout opportunities or working on your plan individually or a combination of both!
Day 3 also includes professional headshots, and our lunchtime keynote presentation with award-winning Romance Author Jenny Proctor.
Sign up to meet for short 1:1 with our guest experts, speakers, & sponsors
- Aimee Ravichandran (Abundantly Social)
- Chelsea Bennett (Lulu)
- Kathy Meis (Bublish)
- The team from Written Word Media
- April Pertuis (Lightbeamers)
- Alexa Bigwarfe (Women in Publishing Summit)
- Keri-Rae Barnum (New Shelves Books)
Each attendee will be able to sign up for 15 minute power sessions with any of the guest experts
*** The photography session is a STEAL of a deal. We’ve hired one of Charlotte’s best and she’ll be doing mini session for $75. You’ll receive 3 edited digital images to use in your marketing. We looked at other events offering similar options, and most are charging $250-$300 for the same EXACT service. So please don’t miss this opportunity!
Sun, Oct 6, 2024
9:00 am to 12:00 pm
Closing Keynote! Jenny Proctor
Jenny Proctor is an award-winning author of more than fifteen romantic comedies and an Amazon bestseller. She recently won a 2023 Whitney Award Winner in the category Contemporary Romance for her book How to Kiss a Movie Star. She began her career in publishing in 2013; her writing has been a constant since then and is now her full-time focus, but in the past, she spent several years as the owner and managing editor of Midnight Owl Editors and as the chair of the Storymakers Conference. Wired for relationships, Jenny loves public speaking, teaching, and building lasting connections. Jenny was born in the mountains of Western North Carolina, a place she considers one of the loveliest on earth. She loves to hike with her family and spend time outdoors, but she also adores lounging around her home, reading great books or watching great movies and, when she’s lucky, eating delicious food she doesn’t have to prepare herself. She’ll be inspiring us how to build a sustainable writing career – so we can do what we dream of doing – make a living as an author.
Creativity and Connection: Essential Building Blocks of a Thriving Writing Career
Writing is a pretty solitary activity but a successful career rarely evolves out of isolation. Listen to bestselling romance novelist Jenny Proctor discuss ways to maximize creativity and create meaningful connections with readers and fellow writers in ways that contribute to a successful and lucrative writing career. Learn Jenny’s number one marketing strategy that wins over all others, and get practical tips and advice about where to start…and how to grow.
Sun, Oct 6, 2024
12:30 pm – 1:30 pm

Closing Session
Key takeaways, wrap up, and next steps!
We’ll officially dismiss after the closing session, but we’ve got the room til 6, so you’re welcome to stay after the closing session for more networking, small group work, strategic planning, or just having fun together.
Sun, Oct 6, 2024
1:45 pm – 3:30 pm
Sponsors
Diamond
Abundantly Social is an award winning Social Media Marketing agency for authors and small businesses. We specialize in every aspect of book publication, book promotion, digital marketing, and creating Amazon Best Sellers.
Silver
Also Sponsored By:
Book Award Pro
In Retrospect
Linda Ruggeri
The Author Helper
Your Book Is Your Hook
To Press and Beyond
Aurora Publicity
Busy Bee
Litring
Book Funnel
BookGraphix
MyLuggy
Speakers

Roshanda Pratt
Keynote: Dominate Live Video

Jenny Proctor
Keynote: Creativity and Connection: Essential Building Blocks of a Thriving Writing Career

Alexa Bigwarfe:
Leverage Other People’s Audiences – What You Need to Create to Grow & Own Your Audience of Superfans

Keri-Rae Barnum:
7 Tips for Reviving a Backlist

Kathy Meis:
The Power of Proper Positioning of Your Book for More Sales, and how AI Can Make this Easier

April Pertuis:
From Page to Stage: Amplify Your Author Brand with Personal Storytelling

Chelsea Bennett:
How to Grow Your Brand and Bank Account with Direct Sales for Books

Aimee Ravichandran:
Two-pronged strategy attack to launch your book & success beyond the launch
Praise for Events by
Women in Publishing Summit
Audrey Steidl
Author
I have been so impressed with your follow up and the content that you are providing! In a world filled with people offering book marketing advice, you have found a way to cut through the maze.
Jerri Nachman
Author
This is really one of the most impressive events I’ve ever attended.
Amy Wilson
Author
Such an amazing event – thank you to everyone who put it together! Phenomenal!




