Tips for Marketing a Children’s Book

Description:  Maria Dismondy, Publisher at Cardinal Rule Press, talks with Alexa about tips to market children's books. 

Format: Video Q&A 

Level: This presentation is for all levels. 


Maria Dismondy

Maria Dismondy

Publisher at Cardinal Rule Press

Award-winning author and founder of the publishing company, Cardinal Rule Press, Maria Dismondy inspires and educates others in the book industry. Her background in early education and research enables her to touch lives the world over while touring as a public speaker in schools, community forums, and at national conferences. When Maria isn’t working, she can be found embarking on adventures throughout southeast Michigan and beyond, where she lives with her husband and three book-loving children. Find out more at 

Mentioned in this video:

  • Insight on the children’s book submission process for traditional publishing
  • Follow submission guidelines because there are SO many submissions
  • There’s a lot to know about the publishing process
  • Difference between different types of publishing presses
  • The importance of an author engaging in marketing, even if they’re traditionally published
  • You must build your platform
  • Children’s book authors need to be on Instagram – because your audience is teachers and moms are on IG
  • Tips that have worked best for Maria / children’s books on marketing
  • Making the shift to focusing on teachers has made all the difference
  • Lesson plans in books and as an incentive
  • Pinterest – teachers are pinning their ideas on how they are using the books
  • Book packs for teachers – give them away to teachers; free book, in a package with fun goodies (invest $25-$50) in exchange
  • Every children’s book can have a lesson plan
  • How to earn money through school visits
  • Grants for schools for author visits
  • Read Spaghetti in a Hot Dog Bun on Youtube – hundreds of thousands of views 

Spaghetti in a Hot Dog Bun 

Maria's parenting book: Sunny Side Upbringing: A Month by Month Guide to Raising Kind and Caring Kids

All Access Pass Members will receive a recording of the detailed MasterClass we held with Maria where she walks us through the process of booking author visits at schools.


Teachers Pay Teachers

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