Why Author-Entrepreneurs Choose Self-Publishing
Description: Editor Jodi Brandon in conversation with conference host Alexa Bigwarfe on why self-publishing is the route chosen by many authopreneurs.
Format: Video Q&A
Level: This presentation is for all levels.
CEO, Jodi Brandon Editorial
Jodi Brandon has more than 20 years’ experience in book publishing. After many years working in traditional publishing (in-house at a Big Four, a book packager, and a niche publisher), Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Today Jodi works primarily as a book editor and writing/publishing coach for CEOS, small business owners, creative entrepreneurs, bloggers, and solopreneurs who want to serve their business with a book.
Mentioned in this video:
Jodi’s book, Write Publish Market
- Self-publishing is a great, and often the best option for entrepreneurs, because of timeline and control factor. The time to market can be very long.
- The timeline
- Still need to do a professional book – editing, cover, etc
- Editing – things to know
- What is a hybrid press?
- The importance of working with professionals for stuff that isn’t in their zone of genius
- Basic launch and marketing
- Pitfalls to be aware of in self-publishing
- Why you must order a print proof copy of your book before publishing or ordering a large quantity
- Why you shouldn’t focus on book sales
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