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Why Author-Entrepreneurs Choose Self-Publishing

Description: Editor Jodi Brandon in conversation with conference host Alexa Bigwarfe on why self-publishing is the route chosen by many authopreneurs. 

Format: Video Q&A 

Level: This presentation is for all levels. 

 

Jodi Brandon

Jodi Brandon

CEO, Jodi Brandon Editorial

Jodi Brandon has more than 20 years’ experience in book publishing. After many years working in traditional publishing (in-house at a Big Four, a book packager, and a niche publisher), Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Today Jodi works primarily as a book editor and writing/publishing coach for CEOS, small business owners, creative entrepreneurs, bloggers, and solopreneurs who want to serve their business with a book.

Mentioned in this video:

Jodi’s book, Write Publish Market

Jodi’s podcast

  • Self-publishing is a great, and often the best option for entrepreneurs, because of timeline and control factor. The time to market can be very long.
  • The timeline
  • Still need to do a professional book – editing, cover, etc
  • Editing – things to know
  • What is a hybrid press?
  • The importance of working with professionals for stuff that isn’t in their zone of genius
  • Basic launch and marketing
  • Pitfalls to be aware of in self-publishing
  • Why you must order a print proof copy of your book before publishing or ordering a large quantity
  • Why you shouldn’t focus on book sales

Resources

 

IBPA Industry standards checklist

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