Beyond writing – increasing profitability and impact with Speaking, Consulting, Training and more.
Description: Kathrine Farris, CEO of Marketecs on how to leverage your book to increase your earning potential with speaking, consulting, training and more.
Format: Video Q&A
Level: This presentation is for all levels.
Kathrine Farris
CEO, Marketecs
CEO/Founder of the Marketecs Digital Marketing team, blending marketing and technology since 2009. Kathrine and her team combine business acumen, professional experiences, and professional training to help consultants, authors, and speakers bring ideas life and increase their impact.
Mentioned in this video:
- Growing your business with your book, courses, speaking, and more
- Increasing your impact
- Steps to take to get speaking engagements
- Using your book as a springboard for other streams of revenue
- How Marketecs, her company, can help you build your speaker profile, pitch for events, set up your website, create your courses, and more
- You're not bound by the topic of your book; you can pivot the experience of writing the book into another product or offering.
- Brainstorm a list of ALL the things you've done, that you're passionate about, that you've achieved
- What is your motivation? Making money fast? Building an audience?
- Thinking critically about your goals, short-term and long-term
- Taking available time and resources into account when pursuing goals
- Be realistic about the season of life you're in
- At the very least, have a website or some place where you can drive traffic.
- What you want to tell the world vs. what the world wants to hear — do your market research
- Put the WHY behind your book
- What's going to grab your audience's attention without resorting to clickbait?
- Networking is the key to finding opportunities
- What's your networking style?
- Get out to in-person events, professional conferences–they are effective!
- Building partnerships with people who have similar target audience
[bctt tweet=”Kathrine Farris of Marketecs on leverage your book to increase profitability with speaking, training, and more. #womeninpublishingsummit #womeninpublishing #authorpreneur #bookmarketing womeninpublish1″ username=”katbiggie”]
There is ONE way to still access the full 2020 experience... you can get your Full Conference Pass upgrade now!
The Full Conference Pass/ Community Access is lifetime access to all of the presentations, in video and audio form. Additionally, you get access to a private support community where we are helping each other through our writing, publishing, and selling journeys. And bonus materials! Thousands of dollars of gifts, products, discounts, training, and more have been provided by our speakers and sponsors. You can learn more about the Full Conference Pass here or you can go ahead and grab it now!
Great podcast. Really enjoyed it. Can we cross promote our books. My second book is on the loss of my baby. It’s called ‘Empty arms, broken heart’.
Yes, you can often find creative ways to cross promote, however it should stay relevant. If you’ve listened to a few podcasts, you can see the ones that are good at making their sponsor promotions slide right in and feel seamless vs the ones that are just promoting to make a buck.