However you measure success, you need a strategy for getting there. In this workshop, you will learn how to develop a book launch strategy that makes sense for YOUR book and YOUR budget. This 90-min workshop will teach you why having a plan for marketing (strategy) is important, the key elements of the plan, how to take small actions every day to implement the plan. You'll get a sample strategy framework, and if you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!
In this workshop, authors will learn:
The key elements of your marketing plan – for short & long-term goals
How to develop a marketing and launch strategy that makes sense for YOUR book and YOUR budget.
The ideal timeline for planning a launch
How to take small actions every day to implement the plan
The best places to invest your time and money in your book marketing planning
This is a 90-minute workshop with plenty of time for Q&A.
BONUS: Sample strategy framework
If you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!
The recording & supplemental materials will be provided if you cannot attend live.
Taught by Alexa Bigwarfe.
Alexa Bigwarfe is a USA Today Best-Selling author, author coach, and publisher. Her writing career began after her infant daughter passed away at 2-days-old and she turned to writing for healing. After publishing Sunshine After the Storm: A Survival Guide for the Grieving Mother, she explored the world of self-publishing, quickly becoming an expert. After publishing several of her own books, she began assisting other authors in the process. Alexa is the founder and owner of Write|Publish|Sell, the publishing houses Kat Biggie Press, Purple Butterfly Press, and Chrysalis Press, and hosts the annual Women in Publishing Summit, a large online conference for women.