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Name: Developing Your Book Launch Strategy
Start: 2021-06-08T13:00:00-04:00
End: 2021-06-08T14:30:00-04:00

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Developing Your Book Launch Strategy

June 8, 2021 @ 1:00 pm - 2:30 pm EDT

$50

Developing Your Marketing and Launch Strategy

However you measure success, you need a strategy for getting there. In this workshop, you will learn how to develop a book launch strategy that makes sense for YOUR book and YOUR budget. This 90-min workshop will teach you why having a plan for marketing (strategy) is important, the key elements of the plan, how to take small actions every day to implement the plan. You'll get a sample strategy framework, and if you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!

In this workshop, authors will learn:

The key elements of your marketing plan – for short & long-term goals
How to develop a marketing and launch strategy that makes sense for YOUR book and YOUR budget.
The ideal timeline for planning a launch
How to take small actions every day to implement the plan
The best places to invest your time and money in your book marketing planning

This is a 90-minute workshop with plenty of time for Q&A.

BONUS: Sample strategy framework

If you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!

The recording & supplemental materials will be provided if you cannot attend live.

Taught by Alexa Bigwarfe.

Alexa Bigwarfe is a USA Today Best-Selling author, author coach, and publisher. Her writing career began after her infant daughter passed away at 2-days-old and she turned to writing for healing. After publishing Sunshine After the Storm: A Survival Guide for the Grieving Mother, she explored the world of self-publishing, quickly becoming an expert. After publishing several of her own books, she began assisting other authors in the process. Alexa is the founder and owner of Write|Publish|Sell, the publishing houses Kat Biggie Press, Purple Butterfly Press, and Chrysalis Press, and hosts the annual Women in Publishing Summit, a large online conference for women.