Discover the path to Pinterest success with Deb Gonzales – author, educator, and Pinterest Marketing Specialist: Learn how to unleash your creativity and captivate your audience on this dynamic platform!

No matter the genre, age-level, or subject-matter, with over 459 million people using Pinterest on a monthly basis, all authors, illustrators, publishers, and book sellers need to establish a viable presence on this robust, yet daunting platform. Upon completion of this workshop, participants will comprehend the following aspects of this intriguing marketing platform:

• • Pinterest Basics: Pinterest is a Visual Search Engine centered around visual content, primarily images and videos, with less emphasis on text-based updates and status posts.
  • The Psyche of the Pinterest User: Inspiration Seekers, Project Planners & Idea Discoverers
  • Direct Sales on Pinterest: Pinterest’s advertising model is based on promoting pins and driving users to external websites, making it well-suited for e-commerce and product discovery.
  • Evergreen Content: Pinterest pins have a longer shelf life as compared to posts on traditional social media platforms.
    

Buy your ticket to the 2024 Women in Publishing Summit to gain access to this event!