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The Marketing Power of Book Covers: From Market Research to Promotion

Presented by Women in Publishing Summit Webinar partner, Miblart
This webinar focuses on book cover design as a key marketing tool for every author.
We’ll cover:
- Why book cover design matters and how it shapes readers’ first impressions;
- How to research the market step by step to understand which cover design will work best for your book;
- How to use your book cover in a promotional campaign across different marketing channels, with visual content examples featuring cover designs.
You’ll learn how to find the information needed for a strong cover design brief, so you can get a truly marketable cover that attracts your target readers. We’ll also show you how to make the most of your cover after the design is ready and use it effectively in your book promotion.
About Vasylysa Snitsarenko
Vasylysa Snitsarenko is a Book Marketing & Launch Manager and Creative Content Writer at Miblart. She is also a Ukrainian indie author with one published book, The Skeleton in the Closet, and is currently working on two more books.
Vasylysa is a true book cover design enthusiast, an avid reader, and someone deeply interested in book marketing. She loves helping fellow indie authors promote and publish their books because the world needs more good stories.