Course Duration: 3.5 hours (with a 30-minute lunch break)

Ready to master email marketing? Grab your ticket to our MailerLite course and gain the skills you need to grow your author platform! By the end of this course, you’ll understand the basics of MailerLite, create and manage subscriber lists, design and send eye-catching email campaigns, and set up automated workflows to save time. Plus, you’ll learn the essentials of analytics and how to navigate MailerLite settings to set yourself up for success. Don’t miss out—start building meaningful connections with your audience today!

INCLUDED for our WIP School Members and 2024 BLAB members. No action needed, you’ll receive the access info.

By the end of this course, participants will:

• Understand the basics of MailerLite.
• Be able to create and manage subscriber lists.
• Design, build, and send email campaigns.
• Set up automated workflows and learn the essentials of analytics.
• Navigate essential MailerLite settings for success.

Maddie Mitts is a seasoned virtual assistant with a specialization in email marketing, particularly for authors, small businesses, and nonprofits. She began her journey in the virtual assistant field while still in college, focusing initially on Pinterest strategy. Her first official client was Alexa and the Write|Publish|Sell team, where she quickly expanded her skill set. Now, with over five years of experience and a business degree, Maddie has become an email marketing pro, mastering platforms like MailerLite to support brands in engaging and growing their audiences effectively.

Throughout her time with Write|Publish|Sell and Purple Butterfly Press, Maddie has developed a deep understanding of email marketing strategy, crafting newsletters, automations, and segmentation strategies tailored to her clients’ unique needs. She’s handled everything from list-building and subscriber engagement to analytics and A/B testing, making her a trusted expert in driving results through email.
Today, Maddie is fully immersed in the email marketing scene at Purple Butterfly Press, managing campaigns, fine-tuning automations, and ensuring each message resonates. When she’s not busy strategizing or fine-tuning campaigns, she’s enjoying time with her two-year-old, training their new pup, or relaxing with her husband and a good book.

Register here: https://writepublishsell.thrivecart.com/mastering-mailerlite/

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