Course Outline

1. Introduction to MailerLite and Email Marketing Basics

– Overview of MailerLite and email marketing fundamentals.

– Key terminology and best practices (GDPR, CAN-SPAM).

– Hands-on: Participants create a sample subscriber list and segment. Maddie will provide a test list.

– Types of campaigns (regular, A/B split, automated).

– Using templates, adding content, and basic design principles.

– Tips for subject lines and engaging content. Will provide a link to an SEO word curator.

– Hands-on: Participants design a sample email using the drag-and-drop editor.

– Overview of automation and common use cases.

– Creating a simple welcome sequence.

– Understanding triggers, delays, and actions.

– Hands-on: Participants set up a two-email automated welcome sequence.

– Key metrics (open rates, click-through rates).

– Analyzing reports to improve performance.

– Basics of A/B testing.

– Participants review sample analytics data and discuss optimization strategies. IF APPROVED: use PBP campaign reports for brief review/strategy discussion

– Key account settings, integrations with websites/domains. (I would like to discuss with Alexa – offering a session solely on integration assistance/survey the need – it will be hard to demonstrate)

– Final Q&A session for troubleshooting and additional tips.

– Course recap and additional learning resources.

Maddie Mitts is a seasoned virtual assistant with a specialization in email marketing, particularly for authors, small businesses, and nonprofits. She began her journey in the virtual assistant field while still in college, focusing initially on Pinterest strategy. Her first official client was Alexa and the Write|Publish|Sell team, where she quickly expanded her skill set. Now, with over five years of experience and a business degree, Maddie has become an email marketing pro, mastering platforms like MailerLite to support brands in engaging and growing their audiences effectively. Throughout her time with Write|Publish|Sell and Purple Butterfly Press, Maddie has developed a deep understanding of email marketing strategy, crafting newsletters, automations, and segmentation strategies tailored to her clients’ unique needs. She’s handled everything from list-building and subscriber engagement to analytics and A/B testing, making her a trusted expert in driving results through email. Today, Maddie is fully immersed in the email marketing scene at Purple Butterfly Press, managing campaigns, fine-tuning automations, and ensuring each message resonates. When she’s not busy strategizing or fine-tuning campaigns, she’s enjoying time with her one-year-old, training their new pup, or relaxing with her husband and a good book.