Join us as we kick off a new season of the Women in Publishing Summit. Fauzia Burke, co-founder of PubSite and long time friend of the summit, will bring her marketing prowess to the first official webinar of the season leading up to the 2023 Women in Publishing Summit.
• Why you need a website even before you finish your book
• Why your website should be a workhorse and not a show pony
• Why you need a content strategy that makes your website a unique place to visit
• How to sell more books by making your website the hub of all your marketing
• How to build a website to gain attention from the media
• Common mistakes authors make in their marketing
You’ve written the book. Let us help you build a professional author website to promote your content and books. Sell right from your site with eCommerce tools. Keep fans in the loop with a newsletter. Write out ideas and excerpts in a blog post. Guide potential readers to your social media channels so they can stay up to date with your tweets, Facebook posts, Instagram photos, and whatever else you want to promote between books through your online presence.
Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates an online book publicity firm, co-founder of Pub Site a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer, and many more. To learn more about Fauzia's journey, read her profile in Publisher's Weekly.
John Burke is the co-founder of Pub Site, and the COO of FSB Associates, a publicity firm specializing in promoting books and authors on the web. Burke worked for several publishers including Crown, McGraw-Hill, Addison Wesley, and John Wiley, as well as in bookstores, before joining FSB Associates to launch its website design and development efforts. Their first website — one of the first-ever author sites on the web — was for Sue Grafton. Since then, John has developed hundreds of author websites, ranging from one book to over a hundred.
(Please note: This webinar is one hour later than our usual webinar time.)