Yesterday in our Facebook group, we received the question I hear so often.
I've done my target audience research. I've looked at all the comp titles. I know my keywords and categories. But HOW do I get in front of the people who will buy my book?
But it doesn't have to be quite so difficult.
We were able to add 1100 readers for one of our authors, just by using Facebook Ads. But the key part about Facebook Ads is that, when set up properly, Facebook will cultivate the “just right” audience for you.
You may have noticed that if you have an interest in something, an ad shows up in your newsfeed on Facebook or Instagram? That's because the algorithm is always looking for ways to put the RIGHT ads in front of the RIGHT people. You might have just mentioned something to a friend, perhaps you need a new tire. And bam, Firestone ads fill your newsfeed.
The Facebook algorithm is GOOD. It's so good, I've managed to buy ALL of my Christmas presents this year just through Facebook and Instagram. 🙂 🙂 🙂 (PS, when you run ads on Facebook, they also go to Instagram if you have it set up to do so.)
The point is, it doesn't have to be as hard as you think to build your audience of the right readers.
But it DOES have to be set up properly to work well. Simply boosting a post on your Facebook page might get you lots of views. But it doesn't matter if it's hit the wrong people. You want to have people who take action on your ads… so you need to have your ads set up to find the right people.
When you do it right … the possibilities are endless. I spoke to a romance author that had over $100,000 in book sales in one year-directly from her Facebook ads. (Plus a good book, good sales page, etc, let's be honest, Facebook ads aren't magic… but they work well when you've done the work too.)
Join us for our monthly workshop all about Facebook Ads – specifically for authors! So that you can be knowledgeable and ready to go hunting (or let Facebook hunt on your behalf) for the right readers.
When you find the right people, you will see more sales.
This stuff works.