How to Market a Book on A Socially Sensitive Topic

Description: Rachel Thompson knows better than anyone the challenges of marketing a book on sensitive topics. In this interview, we also talk about marketing strategies, including using book awards programs to publicize your book! 

Format: Video Q&A

Level: This presentation is for all levels. 


Rachel Thompson

Rachel Thompson

CEO, BadRedHead Media

Rachel Thompson is the author of the award-winning, best-selling Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in both the Los Angeles and the San Francisco Book Festivals), and the bestselling, multi-award-winning Broken Pieces (as well as two additional humor books, A Walk In The Snark and Mancode: Exposed)She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, Feminine Collective, Indie Reader Medium, OnMogul, Transformation Is Real, Blue Ink Review, Book Machine, and several other publications. 

In this session, Alexa and Rachel talk specifically about how book awards are such an incredible tool for marketing a book and why authors should be entering their books. Alexa specifically mentions the award she received from the Book Excellence Award program and what a great experience it was. 

Presented by Our Session Sponsor, Book Excellence Awards

Book Excellence Awards will give away a scholarship to three lucky summit attendees! This scholarship will cover the cost of the application in up to three categories. (Valued at $228 Each) 

As a Women in Publishing Summit member, you can win 1 of 3 FREE entries into the Book Excellence Awards. We will cover the cost of your full application fee in up to 3 categories ($228 USD value each). To enter, please visit:

How to claim the special bonus:

Enter your full name and email on this page by March 20th, 2019. 


Use coupon code WRITEPUBLISHSELL to get a free category when you  enter your book into Book Excellence Award’s program. Apply today!

[bctt tweet=”@badredheadmedia on how to #market #books on sensitive topics and using #bookawards programs  #womeninpublishingsummit #amwriting #ampublishing” username=”writepubsell”]

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