Our Team Picks for the 2024 Women in Publishing Summit
The Women in Publishing Summit, sponsored by IngramSpark, is coming up soon!
Each year, I ask my team to tell me which sessions THEY are looking most forward to in our upcoming conference. Here's what they said!
Before we get into the picks, I want to recognize the selection committee. These women spent hours pouring over hundreds of submissions, looking at our requirements and trying to balance the schedule so we have great content for beginner authors, intermediate and advanced, and the professional attendees. They do this voluntarily and in service to the community.
So please, help me recognize:
Pam Sheppard is a seasoned and sought after guest expert. Pam spent over 25 years in Sales and Marketing with Big Five publishers: Simon & Schuster, Random House, and Crown Publishers. She spent 9 more years selling for over 40 mid-sized and small publishers as a commissioned representative, which overlapped with 20 years of editing and consulting new and experienced writers for their independent or traditional publishing projects. New applications of her COMP Analysis reports have supported the marketing efforts of authors and Independent publishers alike. Pam now uses her vast knowledge to help authors by: developing an idea, evaluating a manuscript in any stage of its development, designing a formal book proposal, or offering a deep dive into a COMP marketing analysis. Learn more at https://www.shepedits.com/
E. Danielle Butller is a purpose driven ghostwriter, author, creative strategist and social justice warrior. Danielle is a 7x independently published author. Her award-winning children’s book series, The Adventures of Zoe & Zachary has landed her in the midst of industry and corporate conversations on diversity in the children’s publishing space. Danielle’s ghostwriting has supported the goals of individuals, organizations and brands. Learn more at https://www.edaniellebutler.com/
Jennifer Milius is an entrepreneur, developmental editor, coach and accomplished multi-
genre author who leverages her 20-year corporate career, undergraduate Communications
degree, and M.B.A. to help creatives bring out their inner greatness so that they get
comfortable using their voice, sharing their message, and being visible. Learn more at https://www.jennifermilius.com/
Linda Ruggeri is a bilingual editor, an award-winning author, and a full-service freelance nonfiction editor based in Los Angeles. Linda is skilled in all areas of publishing: writing, developmental editing, line editing, copyediting, translating, self-publishing, and book marketing. Her specialty is memoir (historical, family, medical, professional, travel, spiritual, cultural), cookbooks, gardening books and how-to guides. Her clients include first-time authors, experienced writers, ghostwriters, as well as publishers. Learn more at https://www.theinsightfuleditor.com/
We owe them a HUGE thank you for the hard work and time spent pulling together this incredible lineup of speakers!
Our team picks
Alexa (Host & Founder)
I get the honor of perusing ALL the submissions, guiding the selection committee, and, using their guidance and suggesting, picking the final selections. And let me tell you, this year was NOT easy. Our goal had been fewer sessions this year, but we wound up adding MORE! These are the three I'm really looking forward to:
Monique Danielle – Atticus – Your DIY Book Formatting BFF – When people ask about cutting costs of publishing, formatting is definitely an area you can save money on by DIY'ing it. (If it's a simple book – not recommended for picture books or specialty books or books with complicated charts, graphics, etc.) If you are considering formatting your own book, this session shows it is completely possible with Atticus. Atticus is the book formatting tool created by the team at Kindlepreneur/Publisher Rocket. Attend this workshop to learn about Atticus and how to use it.
Julie Trelsted, Kelly Peterson, and Natanya Wheeler – Growing Your Publishing House with Romance Writers– and keeping them. As a publisher AND a RomCom Writer – I'm really interested in the insights this panel is promising to bring on growing global sales.
Lindsey Smith – Increase your author revenue through subrights. I am always a proponent of learning how to add additional revenue streams, and looking into this component of subrights is an area we've never touched before.
And I could go on and on and on. The schedule is incredible this year!
Lauren (Customer Service & Exec Admin Support)
Create a Writing Routine that Works for Your Brain – We’re so inundated with technology and distractions that trying to find a writing routine in this age can seem impossible. I’m really excited about this session and ways I can maximize the time I put into my writing because this is critical for deadlines and finishing your book.
The art of giving and receiving feedback – This is a session I’m really looking forward to, because as a creative writer, feedback is such an important part of this business. Learning how to critique an author’s work, that is very special to them, is truly an art that all writers should look to master. I’m hoping to learn new ways to better myself at this whether it be on the giving or receiving end.
Leveraging LinkedIn for Entrepreneurial Authors & Editorial Professionals – I’m most excited about this session because I believe writers can find it difficult to transition from a creator to a business. I think it’s important for authors to learn the skills they need to think like a business after the creative process is over. I’m really looking forward to this session because LinkedIn is a powerful platform that can advance your career and set you apart from the rest.
Raewyn: (Social Media Director)
Creating Believable Characters Using Myers Briggs Types
Character development fascinates me – especially using something like the Myers Briggs (another thing that completely fascinates me!) If I don’t feel a connection to a character, I’m putting the book down, plain and simple. I know that character development is one of the most important pieces of writing for me.
Leveraging LinkedIn for Entrepreneurial Authors & Editorial Professionals
LinkedIn and I do not get along in the same way as Instagram and I! In fact, I feel like I’m a stumbling newbie on LinkedIn, even though I’ve been using it for over a decade. LinkedIn has made some big changes and is more of a social platform for businesses and I want to learn to take advantage of that.
How to attract book clubs
One thing that authors always ask me is “how do I get my book in a book club?!” and I’m always completely baffled. This will be such a good session because I know that book clubs can blow book sales up!
Cayce: (Publishing Assistant & Fun Manager)
How to be successful with in-person book signing events. I’m really excited for this session because so much more goes into signing events than just showing up and signing the books. There’s booking them in the first place, marketings so people actually show up and then finally you get into the actual event signing. What to bring, how to work with the other authors or staff there, it’s a lot bigger than most people think so I’m really glad someone is going to help guide us through it.
What's Working Now? Understanding content algorithms for Facebook, Instagram, and TikTok, & SEO to uplevel your discoverability. I cannot overstate how important this session is going to be for your book marketing, business marketing or just trying to up your social media presence. Unfortunately social media is ALL algorithms so you have to take the time to understand what’s working and what isn’t or else you just end up spinning your wheels and not seeing any movement. Whether you are focusing on IG, TikTok or Facebook you have to at least have a basic understanding of SEO and content marketing. This session is a must for me.
From Flat to Fabulous: Reviving Characters with Dynamic Body Language. I’m so glad we are having this session this year. As a writer I excel at dialogue but do feel that I can rely on that too heavily. Not only do I need to up my game on sensory descriptors but also character body language. It’s a major asset in conveying emotions with the classic ‘show don’t tell’ method.
Maddie: (Systems Extraordinaire)
Jen Navarre – Writing Books for Young Readers: Determining what type of Children's Book to Write : I am looking forward to this session in particular because I am hoping to write a children’s book soon! While I think I know the type of book I want it to be, having more insight into the types of children’s books, and having more structured ideas will help me direct my project. The same goes for authors, I think we have so many ideas in our minds and being able to have clear type sets or outside input from super experienced people helps us confidently take off on our next project.
Kathy Meis – Metadata for Beginners: The key to driving discoverability and sales : I love this concept for authors to be able to get great knowledge from. As an analytic mind and someone who loves to look at the numbers, metadata is a huge part of any kind of business! Giving more people the tools to look at and understand the data, their efforts, products, etc. are able to work better for them. We are able to change our ideas, strategies, and efforts to better suit our consumers and keep up with the times.
Jana S Brown – From Data to Drama: Leveraging Market Research to Create Bestselling Fiction – This is another data driven session that I am thrilled about, bummed out that I won't be able to be in both zoom rooms at once to hear these ladies present. I went to school specifically for applied business analytics. The courses I took had an emphasis in marketing, data analysis, and research and reporting. I love the research aspect of business because of the millions of data we are able to collect and review to help us make business decisions and really amp up our efforts. Market research is a huge part of any successful business, books especially, which is why I think this is going to be a great session packed with pertinent information to assist authors and writers!
Amy: (Customer Service & Admin)
With so many sessions, especially those geared specially towards finding success as an indie author, it was so difficult to choose. The sessions I chose reflect unanswered questions, and a desire to be more productive and strategic this year as I approach another book launch process and a possible re-release.
6 Secrets Every Indie Fiction Author Should Know with Alessandra Torre. As an indie fiction author, how can I pass this one up? I am so interested to find out what I already know and what I don't know. Any secrets to success from Alessandra I am sure will be amazingly insightful!
Panel: Achieve Success – Find the Manual to Your Brain and Optimize Your Workspace with Dayna Reidenour and Penni Askew. My brain and workspace have seen better days! For 2024 I would love to get myself more organized and on track and find out what these brilliant ladies suggest.
What Authors Can Post on Social Media Before the Book Is Published with Jennifer Hanson-dePaula. Funny, before I published a book, I used to ask this question a lot. I do have a book out now, but I'm still curious about the answer. Sometimes it's hard to know what to post in the interim between book releases and I tend to wing it. I'm excited to hear the exciting ideas and posting strategies Jennifer has for us!
Catherine: (Speaker & Sponsor Coordinator)
The 42 Minute Hour. A Time Management Tool for Enhancing Business Productivity – with Michelle Oucharek-Deo. In a world of “go-go-go” time management and productivity are key to success in any and every industry. A minute loss is a minute cost…so I am very interested in The 42-minute hour session, because I want to not only be productive, but also gain balance each hour. Looking forward to hearing Michelle’s insight and learning more about the time management tools she will discuss.
5 Simple Tips to Starting a Newsletter that Grows your audience and your sales with Amber Petty. As an industry assistant, I am often tasked with review and analysis of newsletters and other author platform tools for improvement and development. I believe that this session will provide valuable insight in how I can help others with their newsletter endeavors as well as possibly create my own. I believe Amber’s expertise will enlighten us all and bring us increase if appropriately applied! I’m so excited!
What Authors Can Post on Social Media Before the Book Is Published with Jennifer Hanson-dePaula. In pre-launch team meetings this question often arises: “What should I be posting now?” I believe that gleaning from Jennifer’s immense wealth of knowledge, I will be able to provide better guidance and support for pre-publishing social media marketing.
Cay: Community Manager & Water Consummation Monitor (ha!)
The 42 Minute Hour. A Time Management Tool for Enhancing Business Productivity – with Michelle Oucharek-Deo.
The art of giving and receiving feedback- Georgia Clark.
From “No, not interested,” to “Tell Me More…” Adapting Your PITCH to Any Marketing Opportunity – Pam Sheppard
Book Influencers: How to find, contact, and work with readers on social media – Manon Waghn (Though I would do ANY of the webinars in this block)
Taking Care of the Money: Cashflow Planning – Elizabeth Ducie
Vanessa: (Affiliate Program Director)
There’s never enough time – I’m excited to hear from Michelle Oucharek-Deo and her session on “The 42 Minute Hour. A Time Management Tool for Enhancing Business Productivity” – a session in our Professional Track that I believe we can all learn from and implement in many facets of our businesses and lives!
I’m interested in the Last Day Session about LinkedIn – as I know my LinkedIn needs some work and attention. I’m excited to hear what Jessica Anderson and her session “Leveraging LinkedIn for Entrepreneurial Authors & Editorial Professionals” – I’m sure this will be an engaging session where we can learn and then take immediate action !
Rachel: (Admin Support; Podcast Manager)
As a new attendee of the Women In Publishing Summit, I am ridiculously excited about every session I’ve read a description of…which is all of them! If I must choose a few…
–How to Write a Well-Structured Scene; as an aspiring writer, I’d love to take this course to refine my skill set. This will be my second-ever writing conference (first one at WIP) and I know I have so much to learn.
-How to Survive and Succeed as a Writer (without breaking your heart or losing your mind); This seems like a great course for someone who begins books, writes for a few months and then gets stuck- which is exactly what I do!
-Developmental Editing of Fiction Concepts and Deliverables: An Intro to Developmental Editing for Copyeditors and Others Considering Adding it as an Editing Service: This would have to be my number one session to experience. As a new Developmental Editor who is very busy with books to read even in my first few months as an editor, I know I would glean significant skills from this lesson.
This is just a sample of the amazing schedule we have put together! Have you had a chance to look at the schedule?
We hope you'll be there!