How do you hit the Amazon bestseller list?
There’s no magic bullet. But there is data.
And there’s one company out there that collects, analyzes and shares that data better than anyone else out there: K-lytics, an expert analytics firm for indie authors and publishers company run by the brilliant Alex Newton. And I’m delighted and grateful to announce that Alex and his team has joined the 2022 Women in Publishing Summit as a Bronze Sponsor.
You might be wondering why authors need this kind of analytical data. Isn’t the job to just write a good book and market it, letting the chips fall where they may? K-lytics offers a smarter path, one where you can make informed decisions as you go through the publishing process, all in service of better sales.
What does K-Lytics do?
K-Lytics was founded by Alex Newton, a man with a mission: to help authors make better, faster decisions so they can focus on THEIR mission of writing. They’ve built a reputation by making sense of the Amazon supply and demand.
There are more than 8 million English language books on Amazon. That’s the supply. On the demand side, you have more than 20 million people in the U.S. alone who own e-reader devices and millions more who have a reading app on their smartphone or tablet.
The team at K-lytics reviews the massive amount of data available on Amazon’s website and analyzes it for trends that impact the bottom line for authors and publishers. From what genres and sub-genres are trending to what cover images and titles are selling to what average prices look like, they take massive data sets and turn them into usable information for working authors and publishers of any size, all for an affordable price.
Think of K-lytics like “Bloomberg” for the book market. What categories, covers, tropes, keywords, etc., are trending up? – Which are trending down? – Which pockets of the market offer high demand but come with a low level of competition?
What makes K-lytics different from something like a keyword report is that it’s not just a snapshot in time. Amazon sales rankings fluctuate WILDLY – something can be a “bestseller” for an hour and then drop into obscurity. K-lytics collects thousands upon thousands of data points to get an accurate big picture of what’s selling and at what price. And it’s data you can look at in broad genre categories, all the way down to sub-sub categories.
Amazon can be a black box for so many authors, but we know it’s possible to build a sustainable author career if we can just crack the code. What we love about K-lytics is that their reports guide choices by using real world, real time, real clear data instead of sound bytes.
What kind of author needs K-lytics?
K-lytics’s basic reports cover 30 different Amazon book categories, both nonfiction and fiction, and their premium reports cover more than 400 sub-categories. The elite reports cover 2400+ sub-sub-categories. So no matter what you’re writing, there is data available to use to help inform your publishing choices.
So whether you’re writing Time Travel Romance novels or Nutrition nonfiction, there is actionable data on current trends in your genre.
How can I learn more about K-lytics?