PublishHER Podcast Episode 127: A journey to becoming a bestselling self-published author with Ellie Hall

PublishHER Podcast Episode 127: A journey to becoming a bestselling self-published author with Ellie Hall

In this episode of the PublishHer Podcast, author Ellie Hall shares her journey to becoming a USA Today bestselling author in the sweet romance genre through self-publishing. With insights into her rapid publication model, disciplined writing routine, and challenges of maintaining a sustainable income, Ellie offers valuable lessons for aspiring indie authors seeking to achieve bestseller status. Her candid discussion about the fluctuating nature of book sales, the significance of building an email list, and the use of newsletters to connect with readers provides practical strategies for navigating the complexities of self-publishing. Ellie's commitment to meeting reader expectations while staying true to her creative passions underscores the importance of aligning personal interests with market demands. By delving into her experiences and strategies, Ellie Hall's episode offers a compelling guide for indie authors aiming to reach bestseller status, making it a worthwhile listen for those seeking practical insights and inspiration in their writing pursuits.

Ellie Hall is a USA Today bestselling author known for her expertise in romance novels. With a strong focus on collaborative efforts, Ellie achieved bestseller status as a self-published author, emphasizing the significance of a rapid release model and the advantages of connecting with a community of authors. Her commitment to a monthly release schedule since 2018 underscores her dedication to engaging with her audience.
Ellie's journey as an indie author exemplifies the importance of balancing creative output with the demands of administrative work and audience engagement, providing valuable insights for aspiring authors seeking to achieve bestseller status.

Your book might be the one. There's nothing saying that it can't. So keep at it because you just never know. – Ellie Hall

Key Takeaways

  • Master the art of crafting novels for publication.
  • Strategize to build a robust author email list for increased engagement and readership.
  • Harness the benefits of newsletter swaps to expand your author network and reach new readers.
  • Achieve bestseller status as an indie author through proven strategies and tactics.
  • Implement a rapid book release strategy to maximize your impact and visibility in the market.

Memorable Moments:

Timestamped summary of this episode:

00:01:23 – Writing Sweet Romance and Achieving Bestseller Status
Ellie shares her expertise in writing sweet romance and achieving USA Today bestseller status as a self-published author. She emphasizes the importance of collaboration and the changing landscape of book lists.

00:04:37 – Speed of Publication and Productive Writing
Alexa praises Ellie's rapid publication schedule and inquires about her writing process. Ellie discusses her writing schedule, outlining process, and the challenges of maintaining a fast-paced writing routine.

00:08:38 – Balancing Writing and Administrative Work
Ellie reflects on the challenges of balancing writing, social media engagement, and administrative tasks. She expresses the need for a more manageable pace and the impact of long-winded books on her writing process.

00:11:59 – Writing to Market and Genre Selection
Ellie shares her journey into writing sweet romance, driven by her love for Hallmark movies and romance novels. She discusses her organic entry into the genre and her passion for romantic storytelling.

00:12:53 – Early Success in Reader Base Growth
Ellie talks about her early success in finding a growing reader base for her books, attributing it to luck. She emphasizes the importance of meeting reader expectations in her writing.

00:13:26 – Print Books and Reader Satisfaction
Ellie discusses her experience with print books, expressing her preference for paperbacks over hardcovers due to reader satisfaction. She also mentions her venture into large print books for libraries.

00:15:22 – Pen Name and Genre Separation
Ellie explains the importance of maintaining separate pen names for different genres to meet reader expectations. She shares her experience writing under a pen name for fantasy and paranormal romance, emphasizing the joy of pursuing different genres.

00:18:21 – Building Readership Through Diverse Streams
Ellie advises starting with what brings joy when building readership, whether it's social media, newsletters, or collaborations. She emphasizes the importance of being patient, persistent, and consistent in growing readership through diverse streams.

00:22:29 – Making a Living as an Author
Ellie shares that she is making a full-time living as an author based on her family's cost of living, noting the impact of her children being adults and not living at home. She emphasizes the importance of setting financial goals and budgeting for sustainability.

00:24:43 – Early Success and Fluctuating Income
Ellie talks about her initial success after hitting the USA Today bestseller list, seeing a spike in sales. However, she also discusses the fluctuations in income and the unpredictability of the market.

00:25:29 – Unpredictable Book Sales
Ellie reflects on the variability of book sales, emphasizing the importance of having a healthy backlist and diversifying formats like audiobooks and large print to maximize the use of intellectual property.

00:28:21 – Income Milestones
Ellie shares her journey of reaching a modest but comfortable income for discretionary spending after the first year, sustaining a modest lifestyle in the second year, and experiencing a significant increase shortly after hitting the bestseller list.

00:34:58 – Email List and Marketing
Ellie highlights the significance of building and utilizing an email list for marketing. She discusses the effectiveness of newsletter swaps, promo discounts, and reader magnets in growing her subscriber list and driving book sales.

00:37:06 – Building a Writing Business
Ellie discusses the three indispensable tools in her writing business: Mailerlite for her newsletter, Canva for graphic design, and Vellum for book formatting. She emphasizes the importance of cultivating relationships with readers through her newsletter.

00:39:28 – Importance of Newsletters
Ellie highlights the value of direct reader communication through newsletters. She shares how asking about readers' lives and sharing sales promotions have a positive impact. She also emphasizes the importance of batch scheduling for newsletters.

00:40:39 – Finding Newsletter Swap Partners
Ellie explains how she initially built her subscriber base through and Facebook groups. She emphasizes transparency and the supportive nature of the author community in building relationships for newsletter swaps.

00:46:35 – Understanding Genre Expectations
The conversation delves into the complexities of defining genre-specific terms like “sweet” and “clean.” Ellie emphasizes the importance of meeting reader expectations and navigating genre-specific nuances when collaborating with other authors.

00:49:12 – Writing to Market
The importance of understanding genre expectations when writing is emphasized. Writing to fit within a specific genre can make it easier to navigate collaborations and reader expectations. This conversation highlights the influence of genre on audience reception.

00:49:27 – Future Book Releases
Ellie plans to release a book every other month in 2024, with possible box set collections. She also mentions the need to take a break to focus on personal matters and ease off the hectic schedule.

00:50:04 – Personal Life and Balance
Ellie talks about the challenges of moving and unpacking, highlighting the need to focus on personal responsibilities alongside her writing career. She emphasizes the importance of finding a balance between work and personal life.

Learn more at:

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  • Rate the podcast to help increase its visibility and reach a wider audience.
  • Check out upcoming events and join the Women in Publishing Summit community for monthly free webinars and other training at
  • Join local writing groups in your state or city to find a community of like-minded individuals who can support you through your writing and publishing journey.

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PublishHER Podcast Episode 126: Productivity & Time Management Tips for Authors with Stacy Ennis

PublishHER Podcast Episode 126: Productivity & Time Management Tips for Authors with Stacy Ennis

In the latest episode of the PublishHer Podcast, Stacy Ennis, a best-selling author, coach, and speaker, joins host Alexa Bigwarfe to delve into the pivotal topic of maximizing productivity for writers. Drawing from her experience as a digital nomad living in Thailand and Portugal, Ennis offers valuable insights into creating a balanced structure around work to support a fulfilling life. Throughout the conversation, Ennis emphasizes the significance of time blocking and energy management in enhancing productivity, advocating for the creation of consistent, dedicated time for deep work. She also addresses the challenges writers face in finding time for their craft amidst other obligations, advocating for scaling down goals and starting with small time increments to build self-trust and make progress. Ennis's practical advice and personal anecdotes provide a rich resource for writers seeking to optimize their creative process and achieve writing goals while leading a fulfilling life. This episode is a must-listen for writers in need of productivity tips and time management strategies.

Stacy Ennis, a best selling author, coach, and speaker, brings a wealth of experience to the table. Her impressive background includes ghostwriting for a Nobel Prize winner in Medicine and leading as executive editor of Sam's Club's Healthy Living Made Simple, a publication reaching around 11 million readers. Co-author of the bestselling book, “Growing Influence: A Story of How to Lead with Character, Expertise, and Impact,” she also hosts the Beyond Better podcast. Ennis's expertise in helping leaders clarify their ideas and harness their unique stories to make an impact makes her an invaluable resource for writers seeking to maximize productivity and achieve their writing goals.

It's actually really inefficient to work 90 hours a week. You think you're doing more, but you're not. You're just spinning your wheels, and you're not putting out quality. – Stacy Ennis


Key Takeaways

  • Maximize your writing productivity with effective time management strategies.
  • Discover the benefits of outsourcing for authors and how it can streamline your writing process.
  • Explore the lifestyle benefits of building a location-independent writing career.
  • Uncover the importance of incorporating rest into your creative professional routine for optimal productivity.

Memorable Moments:

00:01:03 – Struggling with Productivity
Stacey discusses the challenges of productivity and efficiency in writing, marketing, and lifestyle design. She emphasizes the importance of time blocking and energy management to increase productivity and create time for rest and enjoyment.

00:01:45 – Creating a Life You Love
Stacey shares her experience of moving her family to Thailand and Portugal, embracing a digital nomad lifestyle. She highlights the significance of designing a life that allows for creativity, work, and personal fulfillment.

00:03:22 – Building Repeatable, Consistent Time for Deep Work
Stacey emphasizes the importance of creating consistent time for deep work and protecting it on the calendar. She discusses the impact of willpower and encourages prioritizing focused work at the beginning of the day.

00:07:30 – Overcoming Productivity Barriers
Stacey advises starting with small time commitments for writing, such as just ten minutes a day, to build self-trust and create momentum. She also emphasizes the need to lower the bar of success and build new habits for nurturing focus and creativity.

00:15:40 – The Value of Outsourcing in Business
Stacy discusses the importance of outsourcing certain tasks in order to save time and focus on high-value activities. She emphasizes the need to invest in business processes for long-term gains.

00:16:22 – Understanding the Value of Time
Stacy highlights the significance of understanding the value of time and how it directly impacts productivity and financial gains. She emphasizes the importance of focusing on high-value activities like client meetings and content creation.

00:20:34 – Productivity Tips for Entrepreneurs
Stacy shares valuable productivity tips such as setting time limits on screen usage, having no meeting days, and limiting email checking to specific times. She emphasizes the importance of protecting focused work time and creating a clear calendar for catch-up days.

00:25:54 – Achieving Location Independence
Stacy shares her journey of achieving location independence, from teaching abroad to intentionally building a global business. She emphasizes the importance of setting a clear goal, being intentional in business growth, and taking practical steps to make the dream a reality.

00:30:09 – Moving to Portugal
Stacy shares the journey of moving to Thailand, facing challenges, and ultimately settling in southern Portugal. The conversation highlights the importance of finding the right place to live and work.

00:30:26 – Immigration and Business
The discussion delves into the immigration process and running a business from Portugal. Stacy explains the tax structure, non habitual resident visa, and the benefits of hiring a relocation company.

00:32:03 – Efficient Work and Living in Portugal
Stacy discusses the benefits of living in Portugal, including a favorable tax structure and affordable medical care. The conversation emphasizes the importance of building a productive lifestyle while living abroad.

00:35:13 – Building a Writing Lifestyle
The conversation shifts to the discipline and dedication required to build a lifestyle around writing. Stacy emphasizes the importance of balancing hustle with efficiency, especially for women and mothers.

00:43:39 – Areas of Expertise
Stacy Ennis shares her expertise in business leadership, social equity, personal development, science, and wellness, highlighting her active presence on Instagram, LinkedIn, and

00:43:56 – Newsletter and Podcast
Stacy discusses her popular bi-weekly newsletter and the engaging community it has built, as well as her long-running podcast “Beyond Better,” featuring a recent episode with Alexa.

00:44:13 – Connection and Gratitude
Alexa expresses her appreciation for Stacy's insights on dream building, mindset, and creating the right structures for success, emphasizing the value of their conversation.

Learn more at:

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  • Rate the podcast to help increase its visibility and reach a wider audience.
  • Check out upcoming events and join the Women in Publishing Summit community for monthly free webinars and other training at
  • Join local writing groups in your state or city to find a community of like-minded individuals who can support you through your writing and publishing journey.

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PublishHER Podcast Episode 124: Using Autocrit to improve your manuscript, with Katherine Graham

PublishHER Podcast Episode 124: Using Autocrit to improve your manuscript, with Katherine Graham

Discover the unexpected secret to improving manuscript quality and reducing editing expenses for self-publishing authors. You will be amazed how this tool revolutionizes the writing process. Find out more to unlock the hidden potential of your writing in this conversation between Alexa Bigwarfe and Katherine Graham.

Katherine Graham, from Autocrit, is recognized for her expertise in the self-publishing and editing landscape. Her proficiency in utilizing Autocrit as a tool for authors positions her as a valuable resource for self-publishing authors seeking to enhance manuscript quality and reduce editing costs. With a thorough understanding of Autocrit's applications across various writing genres, including fiction and nonfiction, Katherine offers essential insights and support to authors looking to refine their writing and align with specific genre criteria. Through her unwavering commitment to empowering writers and her significant contributions to the writing community, Katherine has established herself as a respected authority in the field of self-publishing and editing.

Autocrit offers comprehensive assistance for authors at all stages of writing, editing, and publishing, enhancing manuscript quality while reducing editing costs. The tool's features include outlining, drafting, editing, and genre-specific guidance to help authors improve their work efficiently. With Autocrit's AI-based analysis, writers can enhance their manuscripts and align them with genre expectations, ultimately leading to a higher quality finished product and reduced editing expenses.

“I've personally now used it on ten books, and I skipped the developmental editing phase. Now, the developmental editors used to do my book. They now do beta reads, professional beta reads for my books, which took the cost down to about $60 to $100 a book.” – Katherine Graham, Autocrit

Key Takeaways

  • Analyzing your manuscript with the Autocrit tool enhances quality and reduces editing costs for self-publishing authors.
  • Dictating your voice to text streamlines the writing process and improves manuscript quality while minimizing editing expenses.
  • Mastering fiction writing skills elevates the quality of your manuscript, resulting in reduced editing costs for self-publishing authors.
  • Implementing genre conformity in book writing optimizes manuscript quality and decreases editing expenses for self-publishers.

Memorable Moments:

00:01:15 – Autocrit's Features and Community
Katherine explains how Autocrit helps authors with outlining, drafting, and editing their books. She also highlights the Autocrit community, which includes instructor-led live clubs and a forum for writers to seek feedback.

00:04:18 – Using Autocrit for Writing
Katherine explains how authors can use Autocrit to upload their work, receive feedback on story themes, and ensure that their writing aligns with the conventions of their chosen genre.

00:07:57 – Understanding Story Structure
Alexa and Katherine discuss the importance of understanding story structure and genre conventions in writing fiction. They emphasize the value of tools like Autocrit in guiding writers through these elements.

00:12:53 – The Role of AI Tools in Writing
Alexa and Katherine acknowledge the value of AI tools like Autocrit in the writing process but emphasize the continued importance of human feedback and editing in producing a high-quality book.

00:14:23 – Autocrat's Creative Process
Autocrat provides suggestions and thoughts but does not write for the writer. Katherine shares her positive experience with AI tools for writers and how it helped her overcome writer's block.

00:15:20 – Overcoming Writer's Block
Katherine discusses how AI tools like Autocrat helped her get unstuck in her writing process and provided her with new ideas to move forward with her book.

00:16:19 – AI Assistance
Autocrat offers a “what happens next” feature to help writers navigate through their writing process. Katherine highlights the benefits of AI tools being trained by actual books and how it can provide valuable guidance for writers.

00:18:53 – Autocrat vs. Other Writing Tools
Katherine explains how Autocrat stands out by offering a range of functions in one platform, including voice-to-text dictation. She also discusses the ability to use Autocrat alongside other tools like Grammarly for a comprehensive writing process.

00:24:24 – Cost-Effective Editing with Autocrat
Katherine shares her personal experience of using Autocrat to reduce editing costs and improve the quality of her writing. She emphasizes the long-term benefits of investing in writing tools like Autocrat.

00:27:15 – The Importance of Investing in Writing Tools
Katherine discusses the financial impact of investing in writing tools and emphasizes the importance of making informed decisions about whether a tool is beneficial for writers.

00:27:36 – Identifying Structural Issues in Writing
Katherine highlights the significance of identifying structural or developmental issues in books, especially for writers who are still learning their genre or struggling to find readers and sales. She encourages writers to use tools like Autocrit for assessment and improvement.

00:28:16 – Special Deal on Lifetime License
The host mentions a special deal on a lifetime license offered by Autocrit, emphasizing the value it brings to writers. The audience is directed to the website for more information and to take advantage of the deal.

00:29:12 – Investment in Writer Improvement
The conversation emphasizes the commitment of companies like Autocrit to help writers improve their craft, reduce editing costs, enhance sales, and develop their brand. The tools also provide valuable insights for marketing and messaging.

00:29:49 – Autocrit's Support for Writers
Katherine expresses her gratitude for the opportunity to represent Autocrit and the benefits she has personally experienced as a writer. The host acknowledges the support of Autocrit as a sponsor and praises the deal provided for the community.

Learn more at:

  • Share the podcast to help it reach more people and provide support to those who may benefit from the content.
  • Rate the podcast to help increase its visibility and reach a wider audience.
  • Check out upcoming events and join the Women in Publishing Summit community for monthly free webinars and other training at
  • Join local writing groups in your state or city to find a community of like-minded individuals who can support you through your writing and publishing journey.

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PublishHER Podcast Episode 122: Taking the Leap with a Book Coach! Guest: Larissa Soehn

PublishHER Podcast Episode 122: Taking the Leap with a Book Coach! Guest: Larissa Soehn

In this episode of the PublishHer podcast, Alexa Bigwarfe interviews Larissa Sohen, an established author and founder of Next Page Publishing Inc. Larissa shares her journey to becoming a book coach and provides insights into writing, publishing, and marketing books.

Larissa Soehn is a well-established author and the founder of Next Page Wellness Coaching. She has extensive experience in writing, publishing, marketing, and coaching for books from various genres.  As the company’s founder, Larissa serves female entrepreneurs in client-based industries, namely coaches and service providers. Larissa’s mission is to help powerful women boost their businesses with a book. She guarantees a high level of service in all aspects of writing and publishing as a book coach. Her programs include one-on-one writing, editing, publishing, and marketing support for all her authors. Larissa is a certified professional book coach from the International Coach Academy with training in applied psychology and communications. She has developed skills that directly support the writing and promoting of exceptional books. She has knowledge of human motivation, drive, and communication methods that coincides directly with what it takes to write, publish and market a book.  Larissa finds motivation in her family and works hard to be the best mom and wife she can be to her young daughter and wonderful husband.

“If we were twelve months in the future and you looked back, what has to have happened to make you feel like you were successful? And a lot of times for people that is getting my book written and published, just do it. Make the leap.” – Larissa Soehn, book coach

Key Takeaways

  • Larissa's Writing Journey: Larissa shares her unexpected entry into writing when she created a sci-fi novel based on a game she and her husband developed. This experience led her to become passionate about helping others tell their stories.
  • Book Release: Larissa discusses her recent book, “How to Write a Book: Memoirs and Autobiographies,” which focuses on guiding individuals through the process of writing and sharing their life stories.
  • Transition to Book Coaching: Larissa explains how she transitioned from a career in the chemical industry to become a book coach, emphasizing the importance of making connections, networking, and learning from mentors in the writing industry.
  • Advice for Aspiring Authors: Larissa encourages aspiring authors to start writing without waiting for the “perfect time.” She highlights the importance of taking the leap and pursuing the dream of writing a book.
  • Details on Coaching Program: Larissa describes her coaching program, targeting coaches in service-based industries who are looking to grow their businesses by incorporating book writing into their marketing strategy.

Memorable Moments:

00:01:10 – Becoming a Full-time Author
Larissa shares her experience of transitioning from a different industry to becoming a full-time author and book coach, emphasizing the need to make connections and seek mentorship in the writing world.

00:03:26 – Unexpected Writing Journey
Larissa discusses how she stumbled into writing a Sci-Fi novel while creating a game, highlighting the joy and passion that comes with writing a book that evolves from a personal project.

00:04:27 – Writing Memoirs and Autobiographies
Larissa talks about her new book on writing memoirs and autobiographies, sharing her motivation behind creating a guide to help others tell their stories and preserve their memories through writing.

00:09:55 – Making the Leap to Writing Business
Larissa advises on the challenges of starting a writing business, emphasizing the importance of networking and seeking guidance from industry peers.

00:14:22 – Discovery Call and Collaboration
Larissa discusses the process of scheduling a discovery call to understand the client's needs and how to work together effectively.

00:14:47 – Social Media Presence
Larissa mentions her private Facebook group “Write, Publish and Sell Your Dream Book” as a platform to connect with her audience.

00:15:13 – Pursuing Dreams
Larissa encourages aspiring authors to take the leap and pursue their dream of writing a book, emphasizing that there's no perfect time to start.

00:15:36 – Overcoming Procrastination
Larissa advises listeners to consider what success looks like for them in the future and take the necessary steps to achieve their goals, including writing and publishing their book.

00:16:06 – Closing Remarks
Alexa expresses gratitude to Larissa for sharing her insights and encourages listeners to join them for the next episode of the podcast.

Learn more at:

  • Share the podcast to help it reach more people and provide support to those who may benefit from the content.
  • Rate the podcast to help increase its visibility and reach a wider audience.
  • Check out upcoming events and join the Women in Publishing Summit community for monthly free webinars and other training at
  • Join local writing groups in your state or city to find a community of like-minded individuals who can support you through your writing and publishing journey.

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Love Is In The Air

Love Is In The Air

Happy Valentine's Day! Love is in the air and we have a little treat for our Romance writers!

Free Writing Romance Mastery Summit!


We are really excited to announce that Paula Judith invited Alexa back to be a speaker at her FREE Writing Romance Mastery Summit that begins Feb. 19th!

Their conversation this time is around overcoming the fear of marketing, but as you'll see when you check out the page below, there are SO MANY great sessions with so many masters of romance and the writing and publishing business!

Register for the Free Writing Romance Mastery Summit now!

The Writing Romance Mastery Summit will take place from February 19, 2024 through February 23, 2024, and we can promise it’ll be a top-notch event. Paula Judith is bringing together a great lineup!

Here’s a selection of speakers we are excited about hearing from:

  • Alexa Bigwarfe – Overcome the Fear of Marketing (you might recognize that name 🙂 )

Alexa is an author coach, book marketing expert, host of the Women in Publishing Summit, and a published RomCom author under the pen name Lexi Haddock. Alexa is known for her courses and training, which focus on author platform growth and creative ways to make marketing FUN, not scary!

Whether you are indie or traditionally published, marketing is essential. In this session, Alexa Bigwarfe discusses ways to approach marketing in a manner you enjoy.

  • Jill Lublin – Audience Building for Romance Authors

Jill Lublin is a Premier Publicity Authority, 4x Best-Selling Author, and International Speaker, who helps Entrepreneurs, Speakers, Coaches, and Authors. Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes, and Inc. magazines.

There are many ways to approach building your author platform. In this session, Jill Lublin explores how branding yourself leads to more book sales.

  • Philip Duncan – Book Marketing Made Easy With Email (Philip is one of my favorite people and knows his stuff with email marketing!)

Philip Duncan is an award-winning and Amazon bestselling fiction author. He's the host of Email Marketing and List Building Made Easy and the co-host of Fiction Marketing Academy.

In this session, Philip Duncan discusses how to make book marketing with email a natural and easy process to incorporate into your author platform.

Philip is a friend and I've had him guest lecture on email list growth. He's a pro!

  • Ellen Finkelstein – How to Promote Your Books through Email Marketing

Ellen Finkelstein started her first website in 1999 as an author platform – she's written 11 published books with McGraw-Hill and Wiley and self-published 10 e-books during her 20-year career as an author. The books range from 20 pages to more than 1200 pages. Since then, she has developed e-mail lists of over 22,000 people and a social media audience of over 100,000.

In this session, Ellen Finklestein explores ways to build your author platform to make more book sales from your reader email list.

  • Elise Krentzel – Generating Sales Without Advertising on Amazon

World traveler, author, ghostwriter, and coach. Elise is known as the Rebel Writer. From rock journalist to restaurant critic, she’s been stirring up the pot since the 1970s! Published her wild memoir, Under My Skin – Drama, Trauma, and Rock & Roll was a #1 bestseller in 9 categories on Amazon.

Elise Krentzel details connections and methods to increase organic book sales.

Happy Valentine's Day, Romance Writers!

And do not miss the 2024 WOMEN IN PUBLISHING SUMMIT!

See the full schedule here and grab your ticket today!

We hope to see you at the 2024 Women in Publishing Summit!