presented by 2027 Women in Publishing Summit Headline Partner, Your Book is Your Hook! 

A book is more than something to write, publish, and promote. It can become the foundation for a platform, a business, a speaking career, thought leadership, media visibility, partnerships, additional intellectual property, and opportunities in film, television, streaming, and documentary.

In Your Book Is the Beginning: How to Turn One Book into a World of Opportunity, Jennifer S. Wilkov, founder of Your Book Is Your Hook™, will help attendees look beyond publication and consider a more powerful question: What do I want my book to make possible? Attendees will discover how answering that question can inform the decisions they make about writing, publishing, positioning, marketing, and building their platforms.

This webinar is designed for writers developing a book or manuscript, authors preparing to publish, traditionally and independently published authors exploring what comes next, and publishing professionals who want to help authors recognize and develop the larger potential of their work.

Attendees will learn how to:

– Define what they want their book to make possible beyond publication and book sales
– Recognize the many opportunities one book can create and determine which ones align with their goals
– Make more strategic writing, publishing, marketing, and platform decisions based on the future they want to build
– Position and present their book so others can recognize its potential
– Identify what they need to put in place now to prepare for future opportunities
– Create a personalized next-step plan for moving their book and its possibilities forward

Attendees will leave with a broader vision for what their book can become, a clearer understanding of the opportunities that are right for them, and a strategic framework for turning one book into a world of opportunity.

Meet Your Presenter: Jennifer S. Wilkov

Jennifer S. Wilkov is the founder and CEO of Your Book Is Your Hook™, a multi #1 international best-selling award-winning author, an award-winning freelance writer, and a creative and story consultant. She works with first-time writers, seasoned authors, and independently and traditionally published authors to develop great projects, build strong platforms, and create well-polished pitches, presentations, and hooks for their books, film, television, streaming, documentary, and theater projects.

Jennifer assists writers and authors with the writing, editing, marketing, and publishing of their books as well as building their platforms and raising their visibility with readers, the media, Hollywood, and beyond. She is a sought-after speaker and program producer who has taught at writers conferences and events coast to coast and for organizations including the Writers Guild of America East, the Motion Picture Association, and New York Women in Film & Television, where she is a Platinum member, leads the Writers Group, and produces The Business of Adaptation panel program twice each year.

Jennifer is also the founder and producer of The Next Bestseller™ Workshop, endorsed by Entrepreneur magazine as “the destination for the next bestseller idea.” Her keen eye for stories that sell and her ability to recognize the many opportunities one project can create are trusted by writers, authors, and publishing and entertainment industry professionals.