This actionable workshop is designed for authors at any stage — whether traditionally published, indie, or hybrid — who want to build long-term visibility, grow their audience, and increase book sales without burning out. We’ll break down what an “author brand” really means (beyond logos or aesthetics), how to clarify and communicate your value, and how to use your brand as the foundation for everything from marketing to media outreach. This session is ideal for both fiction and nonfiction authors who want their name and work to stick with readers long after they leave the page.
✨By the end of this workshop, attendees will learn:
Define their unique brand positioning and audience connection points
Understand how to use brand clarity to guide email, social, and outreach strategies
Develop 3 signature brand messages to use across platforms
Learn how to stand out in a crowded genre without relying on trends or gimmicks
Lacy Lieffers is a strategic book marketer, author coach, and founder of Black Fox Marketing. With over 18 years of experience in marketing and communications — including the past decade specializing in author branding, launch strategy, and long-term visibility — she’s helped hundreds of authors across all genres sell more books, grow their platforms, and position themselves as go-to names in their niche. Known for her down-to-earth approach and practical teaching style, Lacy focuses on strategies that create connection, clarity, and long-term results — not just quick wins or burnout-inducing tactics. Her signature tools and coaching frameworks help authors at all levels confidently share their stories, reach new readers, and build sustainable success. Lacy has spoken at writing festivals, industry panels, private communities, and top-ranked writing and publishing podcasts across the world. Through Black Fox Marketing, she also offers digital tools, workshops, and custom marketing plans tailored specifically for authors.
Monica Miller will teach published authors how to leverage their nonfiction book to write up to six months of branded online content from their book to boost book sales and increase visibility. By the end of the experience, attendees will:
Identifying Golden Nuggets: How to find the key insights in your book that can be transformed into multiple pieces of engaging content.
Versatile Content Creation: How to repurpose your book content into various forms such as blog posts, newsletters, and social media updates to capture attention and generate leads.
Content Framework System to Repeat Over and Over again with ease!
Monica Miller is Your Content Guide and is an Author, Writer, and International Speaker who transforms your heartfelt story and book into compelling marketing messages, captivating your audiences and converting them into loyal clients. As a eight-time published author and seasoned speaker, she runs her business, Monica Writes, while raising her two young sons in northern Indiana with her husband. Monica helps authors and her clients secure paid speaking engagements, attract clients quickly, have more book sales, and create profitable opportunities through content creation, content writing, and marketing strategies
We’re thrilled to welcome Alex Sanfilippo, founder of PodMatch, to talk about the best way to tackle the podcast pitching process. Alex will explain how to move beyond pitching to book and author-related podcasts to find podcasts that align with your brand and niche, actually helping grow your audience while at the same time, streamlining the entire podcast pitching process so you can focus on what matters, being an author!
Here at Women In Publishing, we use and love Podmatch! Learn more about Podmatch, and explore the site before this webinar so you can ask Alex ALL the questions. https://podmatch.com/signup/alexa
