Tips for Business Longevity for Creatives

Tips for Business Longevity for Creatives

This blog post topic was inspired by Episode 185 of Alexa’s Publishing Chat where Alexa discusses tips for authors and publishing industry professionals.

 

Tips for Business Longevity for Creatives

How to Keep Your Creative Business Going: Lessons from 12 Years in Publishing

Twelve years ago, I hit “publish” on my very first book, Sunshine After the Storm: A Survival Guide for the Grieving Mother. I had no idea that single decision would change the course of my life — and lead to the creation of Kat Biggie Press, Purple Butterfly Press, Write|Publish|Sell, and the Women in Publishing Summit.

Today marks the anniversary of that moment, and I want to share what I’ve learned about staying in business — and staying in love with this work — for over a decade.


Why So Many Businesses (and Authors) Don’t Make It

Let’s be honest: publishing is tough. The data shows that 65% of small businesses fail by year 10, and that 90% of self-published books sell fewer than 100 copies.

Those numbers aren’t meant to discourage you — they’re meant to remind you that you can beat the odds. The key is to treat your writing or publishing like a business and to commit for the long game.


Five Tips to Build a Business That Lasts

1. Know Your Why

You have to care deeply about why you’re doing this. Passion and purpose are what keep you showing up when sales are slow or life gets hard.

2. Diversify Your Income

In the beginning, you can’t rely solely on book sales. So how can you diversify your income? This will vary based on genre. What skills do you have? What products can become a commissioned affiliate for? What grants or writing contests can you look into? Crowd sourcing? Or maybe consider offering coaching, courses, speaking, editing, or other streams of revenue based on your expertise.

Think of your book as the beginning of your business, not the end.

3. Develop Evergreen, Discoverable Content

Create content that keeps working for you — blogs, podcasts, and SEO-rich website posts. Show up consistently and make it easy for readers to find you. You’ll definitely want a solid Content Strategy to ensure you’re visible to the ideal reader or client you’re looking for.

4. Build Systems That Sustain You

Automate, batch, repurpose. Set up tools and workflows that save time, prevent burnout, and keep your marketing consistent even when life gets messy. This takes time and work to set up initially, but once you’ve done that, you can put a lot on auto.

5. Invest in Community

Find your people. Connect with others who are doing what you do. Collaboration fuels creativity and resilience. (Need a place to start? The Women in Publishing Summit community is always open to you.)


The Power of Community and Story

Stories unite us. Community sustains us. Your business journey will be a lot more pleasant if you have a community to lift you up and provide support along the way.


Final Thoughts

Longevity in publishing takes heart, hustle, and a strong community. Keep showing up for your book, your business, and your readers. You’re not just building a book — you’re building a legacy.

Listen to the full episode now!

Author Collaboration and Community Are Game-Changers

Author Collaboration and Community Are Game-Changers

This blog post topic was inspired by Episode 183 of Alexa’s Publishing Chat where Alexa Bigwarfe was in conversation with Victorine E. Lieske of The Writing Gals.

Many authors imagine writing as a solitary pursuit—just you, your keyboard, and your imagination. But if you want to build a sustainable career, you can’t go it alone. Author collaboration and community aren’t just helpful—they’re game-changers.

From critique partners and shared-world projects to conferences and reader events, authors who work together amplify their visibility, sharpen their craft, and create opportunities that simply don’t exist in isolation.


1. Feedback Makes Authors Better

Critique groups, writing partners, or mastermind circles provide more than encouragement—they offer the constructive feedback every writer needs.

  • Fresh eyes catch overlooked mistakes.

  • Honest critiques strengthen storytelling.

  • Supportive accountability helps finish projects faster.

No one becomes a better writer in a vacuum. The best books are often the result of trusted collaboration during the drafting and revision process.


2. Shared Audiences, Shared Growth

When authors collaborate, they multiply their reach. Cross-promotions, joint anthologies, and shared-world series introduce your work to entirely new audiences.

For example:

  • A multi-author anthology allows fans of one writer to discover others and multiplies the marketing efforts since each author has a stake in the book’s success.

  • A shared-world series builds excitement across multiple releases.

  • A box set bundle can drive bestseller status through collective marketing.

One author shouting alone may get lost in the noise—but a group shouting together gets noticed.


3. Support Systems That Last

Community creates connection and combats isolation. Online Facebook groups, Slack masterminds, or local writing circles give authors:

  • Encouragement when imposter syndrome hits.

  • Advice from people who’ve “been there.”

  • Opportunities for co-marketing, events, and friendships.

Many long-term careers thrive because of networks built early on. Publishing is a marathon, and community helps authors keep pace.


4. Beyond the Page

Collaboration doesn’t stop at the book. Authors are finding innovative ways to partner with each other and with readers:

  • Co-hosting workshops or webinars.

  • Launching podcasts.

  • Organizing retreats or even reader cruises.

  • Building conferences or membership communities.

These ventures not only strengthen author brands but also create lasting experiences for readers.


5. Longevity Through Community

The publishing landscape changes constantly. Algorithms shift, trends come and go, and new platforms rise. What doesn’t change? The power of collaboration.

When authors lean on each other, share knowledge, and innovate together, they’re better equipped to adapt. Community isn’t just about support today—it’s about building resilience for the future.


Key Takeaways

  • Publishing doesn’t have to be solitary.

  • Collaboration multiplies reach.

  • Community builds resilience.

  • Authors are … better together.

Your next breakthrough might not come from working harder alone — it may come from working smarter, together.


For an example of the power of collaboration and community for authors, listen to Alexa’s full interview with Victorine E. Lieske of The Writing Gals on the podcast.

Authorship 101: How to Navigate the Space Between Being a Writer and Being an Author​ with E. Prybylski

Authorship 101: How to Navigate the Space Between Being a Writer and Being an Author​ with E. Prybylski

Stepping from writer to published author isn’t just about finishing your book—it’s about understanding the business behind it. This engaging beginner-level workshop will demystify the transition, helping you balance artistic passion with smart business decisions.

You’ll learn how to:

✔ Create emotional distance from your work and see it as a product
✔ Adopt a business mindset while staying true to your creativity
✔ Identify key decisions, from self-publishing to traditional publishing
✔ Understand the real costs and challenges of an author career

By the end, you’ll have a clearer path forward, equipped with the knowledge to approach publishing with confidence.

Register here: https://writepublishsell.thrivecart.com/authorship-101/