Book Marketing FUNdamentals with Alexa Bigwarfe

Book Marketing FUNdamentals with Alexa Bigwarfe

Book Marketing is TOUGH. There's a lot of advice about what to do and when to do it, but what is the right path for you?

Alexa Bigwarfe has over a decade of experience in launching books of all genres, and will teach you about the different kind of book launches, present the fundamentals around book launch & marketing strategies you need to know, whether you've launched already or not, and go over some key case studies and results.

Alexa will demonstrate that while marketing is often detested by authors, it can be a lot of FUN.

Can't make it during the live event? Register for the recording!

The replay and slide deck will be provided. Closed captions are available for this event.

PublishHER Podcast Episode 99: All About Children’s Books with Sheryl Bass

PublishHER Podcast Episode 99: All About Children’s Books with Sheryl Bass

Many aspiring authors struggle to find the right marketing strategies that resonate with their target audience and result in increased visibility and sales. Without a clear plan and effective resources, the process of marketing can be time-consuming and discouraging.

We're talking about children's books! Not only the importance of Social Emotional Learning and teaching that to children, but also self-publishing vs. trad for children's book authors, and tips from author Sheryl Bass.

Self-publishing has really leveled the playing field for regular folks to get out there if they've got a story in them that they want told. – Sheryl Bass

About Sheryl Bass:

Sheryl Bass holds a master’s degree in Social Work and has studied child development. She uses these insights to inform her picture book writing. Sheryl also holds a master’s degree in Journalism and is currently working in public relations. Her goal in creating Be-Kind Publishing is to produce lighthearted rhyming stories with gentle themes of teamwork and friendship. Sheryl resides just outside of Chicago, IL with her husband and two terriers.

In this episode, we covered:

 

The Importance of SEL in Children's Books

Social Emotional Learning (SEL) is a crucial aspect of children's development that helps them understand and manage their emotions, cultivate healthy relationships, and develop empathy. Addressing SEL in children's books allows the young readers to learn valuable life skills that will serve them well in their personal and professional lives as they grow older. The incorporation of SEL themes in children's literature like teamwork, accountability, and empathy fosters emotional literacy and develops essential communication skills. In the conversation with Sheryl Bass, she explains her background in social work and journalism, which led her to passionately believe in the importance of social emotional learning being included in children's books. Her stories focus on themes such as teamwork and friendship through whimsical narratives that captivate young readers. Such books aim to provide a solid foundation for children to develop critical emotional intelligence and interpersonal skills.

Key Takeaways

  • Join SCBWI and Children's Book Insider for resources, conferences, webinars, and contests.
  • Consider using April Cox's Write Publish Sell program for guidance in self-publishing.
  • Look into Bobby Hindman's editing services for rhyme and meter in children's picture books.
  • Use Facebook groups for finding editors and other resources.
  • Visit Laura Bonchi Bontje for developmental editing to find holes in your story.
  • Utilize vendors recommended by April Cox for finding an illustrator.
  • Consider self-publishing for creative control over your book.
  • Purchase an ISBN code for your book.
  • Upload your manuscript into the Library of Congress.
  • Use focus groups for feedback on illustrations and character design.

Memorable Moments:

00:06:23 – Self-Publishing and Working with Editors,
Cheryl shares her experience with self-publishing and working with editors, including the invaluable guidance of April Cox and the importance of finding editors through Facebook groups. She emphasizes the importance of creative control and finding the right illustrator.

00:11:56 – Finding Editors and the Importance of Developmental Edits,
Cheryl discusses the importance of finding the right editor for a developmental edit, which can help find holes in a story and improve its overall structure. She emphasizes the importance of finding editors through Facebook groups and other resources.

00:14:46 – Marketing Children's Books,
Sheryl Bass gives insights on marketing children's books. She recommends hiring a PR professional specializing in books and authors. She shares tips on promoting books, identifying relevant awards, book reviewers and podcasts, and using ads on Amazon and Facebook. She also shares her experience using Pubby Co, a resource to review other authors' books and get reviews of your own.

00:23:25 – Traditional Marketing for Children's Books,
Alexa and Sheryl discuss the challenges of marketing children's books and how it differs from other genres. They agree that traditional marketing involves going out and getting in front of the community, such as school events, fairs, and author events. They suggest that authors consider hiring a PR expert who has the media contacts to help them get on the news and reach parents and teachers.

00:24:56 – Libraries as a Resource,
Sheryl shares that she purchased a database from Eric, who wrote a book on how to get your book into libraries. She plans to send a letter about her book to librarians throughout the US, which can be a great resource for selling books. Alexa suggests that going into schools, doing readings, and creating bookmarks with graphics from your book can also help promote it.

00:26:13 – Creating a Sequel,
Sheryl shares that she is working on a sequel to her first book and how it can help sell more copies of the first book. Once readers are invested in the characters and their adventures, they are more likely to buy

PublishHER Podcast Episode 96: You can make a difference! How Sherry Paris Uses Her Books to Empower Students

PublishHER Podcast Episode 96: You can make a difference! How Sherry Paris Uses Her Books to Empower Students

Do you want to write stories that inspire change and promote inclusivity? Are you eager to learn how to create engaging content that addresses social justice issues?

Sherry Paris never could have predicted the impact a group of high school students would have on her life. As an educator and author, she collaborated with these young leaders on sensitivity training for middle schoolers, delving into complex issues such as racism and sexism. What she found was a group of passionate, insightful individuals who would inspire her to create books that engage readers of all ages in these crucial conversations. Sherry's unexpected journey taught her the power of young voices in advocating for change and challenging societal norms. But what happens when we empower these young leaders? The answer lies within the pages of her inspiring books.

From the student leaders. Elise says, I think the basis of a lot of social justice is being compassionate towards yourself and others. Love and compassion are a really radical thing that people underestimate all the time. – Sherry Paris

Join Sherry in a quest for inclusivity and social justice as she shares her tips on empowering young people to create a better world through their writing, while navigating the challenges of ageism, marginalization, and polarized times.

About Sherry Paris:

Meet Sherry Paris, an experienced educator and author dedicated to promoting social justice and inclusivity through her work. For the past 20 years, Sherry has successfully collaborated with young individuals as a diversity trainer, helping create a culture of acceptance and allyship in various communities. She is the brains behind the creative workbooks You Can Make a Difference and Being a Super Trans Ally, inspiring a new generation of activists and allies. Sherry Paris' work focuses on uplifting voices from all backgrounds and encouraging positive change through self-expression and understanding.

In this episode, we covered:

  •  Why Sherry wrote You Can Make a Difference! A Creative Workbook and Journal for Young Activists and included interviews with four student leaders
  • Why this book is needed now (all actions by people of all ages are more important than ever!)
  • How to empower others through your writing
  • How she created and sustains a supportive container for writing (making writing and illustrating a sanctuary space/ritual)
  • Tips for authors who want to be more inclusive in their writing
  • How to be the beacon of love for marginalized people

 

Creating a Supportive Container for Writing

Sherry shares her tips for creating and sustaining a supportive container for writing and illustrating, including creating a space and routine, practicing self-care, and collaborating with others. She emphasizes the importance of knowing your why and allowing creativity to flow. By creating a supportive container for writing and illustrating, authors can cultivate an environment that nurtures creativity, sustains motivation, and encourages personal growth. Sherry's tips emphasize the balance between discipline and self-care, collaboration and individuality, and purpose-driven creativity, all of which contribute to a fulfilling and productive creative journey.

Key Takeaways

  • Delve into the power of inclusive writing and its impact on social justice.
  • Explore the essence of encouraging ally action and cultivating a welcoming environment.
  • Recognize the importance of self-preservation and drive in the realm of activism.
  • Acquire knowledge on protecting oneself professionally in the fields of writing and consulting.
  • Comprehend the necessity of empowering the youth to acknowledge and appreciate diversity for a better future.

Memorable Moments:

00:01:56 – Why the Book is Needed Now,
Sherry talks about the importance of the book and the need for young people to be affirmed in who they are and empowered to take action towards social justice. She shares quotes from student leaders who were interviewed for the book and highlights the importance of compassion, support systems, and motivation in making a difference.

00:12:33 – Marketing and Business,
Sherry discusses her marketing strategy for You Can Make a Difference, including co-presenting with student leaders at a queer and trans resource center and a book and business launch. She also shares her process for creating an LLC to protect herself as an author and educator in these polarized times.

00:18:05 – Tips for Authors,
Sherry provides tips for authors, emphasizing the need for writers to educate themselves by learning and unlearning about diversity topics, including sensitivity readers for their manuscripts. She also recommends paying marginalized people for their labor and being a beacon of love for marginalized communities.

00:23:11 – Where to Find Sherry's Books,
Sherry invites people to consider buying her books from bookshop.org, which is a public good company that donates or offers proceeds to independent booksellers. She also shares that her books, Being a Super Trans Ally and You Can Make a Difference, are creative workbooks sold anywhere books are sold and include affirming illustrations that she drew. She encourages people to get her books into the hands of schools, guidance counselors, and libraries.

Smash Your Book Launch!

Smash Your Book Launch!

For self-published and indie authors, marketing is TOUGH. But we've been studying launches and have put together a tested strategy for ensuring our authors SMASH their book launch. A couple times a year, we share our insights, to motivate you and educate you on how you can see great success too!

In this free webinar, you reap the benefits of Alexa Bigwarfe's hard-earned knowledge. From her first self-published book in 2013 to today, Alexa has built a career on helping authors become the most professional author they can be, sharing industry insider info from book production to marketing.

This popular webinar is offered annually, and is updated with the newest information on marketing.

Can't make it during the day? Register for the recording!

The replay and slide deck will be provided. Closed captions are available for this event.

Why is networking important for women in the publishing industry?

Why is networking important for women in the publishing industry?

Get ready for the ultimate networking experience at the Women in Publishing Summit!

We are thrilled to announce that the Women in Publishing Summit is back for another year, and this time, we have made sure to pack the event with even more opportunities for networking and connection! Our past attendees have raved about the benefits of having a writing team of friends, accountability partners, and co-commiserators. Writing can be a lonely journey, but with the Women in Publishing Summit, you will never have to go it alone.

Many of our past participants have formed lasting relationships and even continue to meet regularly via zoom. With the Summit, you'll have the chance to connect with a community of authors, writers, editors, graphic designers, and more in your specific genre. We heard your feedback, and this year we've built in even more opportunities for you to network and connect with others in the industry.

The Women in Publishing Summit is the first online conference dedicated to women in the publishing industry, and it's the biggest event of its kind. Over the course of four days, you'll have access to over 40 workshops covering a wide range of topics, including writing craft, editing, production, marketing, and the business of being an author. With expert speakers and panel discussions, you'll leave the Summit feeling inspired, empowered, and ready to take your publishing journey to the next level.

With Day 1 dedicated to writing craft, Day 2 to editing and production, Day 3 to marketing, and Day 4 to tools for business growth, the Women in Publishing Summit has you covered. And with the event held completely online, you can attend from the comfort of your own home or office. All workshops and events will be recorded, and you'll receive access to everything, so you never have to miss a moment.

Don't miss out on this incredible opportunity to connect with like-minded individuals, learn from industry experts, and take your publishing journey to the next level. Register for the Women in Publishing Summit now!

Here's what some of our past attendees have to say about the Women in Publishing Summit:

“Fabulous! (I probably shouldn't say this out loud, but based on what I've seen so far, and what I know is coming, I would have easily paid double!) 😁” – Amy T., Writer

“Such an amazing conference. So impressed with the content. By far the most comprehensive collection for a writing/publishing conference. Great job!” – Stephanie Victoria Anderson, Cover Designer & Book Formatter, Alt 19 Creative

Join us March 1-4, 2023, and see what all the buzz is about!

Get your Women in Publishing Summit ticket.