Demystifying the Marketing Timeline

Demystifying the Marketing Timeline

Is your marketing strategy actually a strategy or is it a To-Do list?

Does it outline a timeline, tools and resources for success?

Together, we will demystify your marketing timeline. 

One of the biggest questions we receive from authors is “When do I start marketing?” Followed by “And then when do I need to do the rest of the stuff?” And then “What is the rest of the stuff?”

This 90 minute workshop designed to enhance and improve your marketing strategy will provide a look into the major timelines, steps, and actions authors should take to ensure not just the most successful launch, but also a sustainable long-term approach to marketing.

This workshop will lay out all of the major book marketing steps that need to happen in your strategy – from long before launch to a year plus, post launch.

When the workshop is done, you'll have a clear understanding of:
  • What you need to do to market your book, prelaunch, during launch, and post launch
  • When you need to do these things to have the maximum impact on marketing
  • What sort of budget you should have to do these things
  • How you need to be positioned to complete these marketing activities
  • What tools you can use to do them

Bonus: Get a FREE PDF for Ditch The Fear and Just Market It!, the second book in the Ditch the Fear series by Alexa Bigwarfe!

PLUS, add on our Marketing Strategy workshop for just $17 (originally $47).

Register today: https://writepublishsell.thrivecart.com/marketing-timeline/

WIP Thursday Webinar Series: Finding Ideal Podcasts for Author Visibility

WIP Thursday Webinar Series: Finding Ideal Podcasts for Author Visibility

Build your author brand with podcasts!

We're thrilled to welcome Alex Sanfilippo, founder of PodMatch, to talk about the best way to tackle the podcast pitching process. Alex will explain how to move beyond pitching to book and author-related podcasts to find podcasts that align with your brand and niche, actually helping grow your audience while at the same time, streamlining the entire podcast pitching process so you can focus on what matters, being an author!

Here at Women In Publishing, we use and love Podmatch! Learn more about Podmatch, and explore the site before this webinar so you can ask Alex ALL the questions. https://podmatch.com/signup/alexa

Register today: https://us02web.zoom.us/webinar/register/WN_q6O4Ect6Rpi1CoqcoEFwzw

 

Email Marketing for More Book Sales

Email Marketing for More Book Sales

Learn the basics of email marketing that will enable you to make more book sales while building a community that can't wait for you next book.  Walk away knowing exactly what to write in your emails, how to set up your email sequence, how to write emails quickly and joyfully, and one easy sequence that will build community who can't wait to read your first or next book.

You'll learn:

  • The importance of an email sequence
  • Tips for crafting powerful and effective emails
  • What makes up an email sequence
  • How to write your own sequence

 

Brittany Long is the Evergreen Email Strategist, Speaker, and Co-Owner of the evergreen email agency, Win with Systems.Brittany and her team write income-generating automated emails for business owners committed to increasing their revenue while getting off the overwork treadmill. Brittany is also known for her workshops and training in evergreen email marketing.Brittany enjoys spending time outside, hiking with her husband and daughter, traveling, running, cooking, and writing. Together, Brittany, her husband, and their team lead entrepreneurs to a lifestyle of work-life balance with the Friday Off Club.

BONUS: All attendees will recieve Brittany's Read Party Sequence template for free! 

Tuesday, March 15, 2022 at 1PM EST

$25 (Free for WIP School Members!)

Register today at https://writepublishsell.thrivecart.com/email-marketing-book-sales/

 

Decoding Book Publicity, with Lilian Sue

Decoding Book Publicity, with Lilian Sue

What's Holding You Back from Seeking PR for Your Book?

Learn how to develop a successful PR strategy that will position you as a global industry leader, step by step!

Learn how to:

  • Develop a healthy & strong PR mindset by setting the right goals and creating mantras that will help you move past mindset blocks (we’ll also cover how those can help bust common PR myths)
  • How to properly position your brand & your book to stand out
  • Build a comprehensive PR strategy that will help you achieve your goals and incorporate key milestones & holidays.
  • Discover some of the tools that will help you find the right media at the right time

Register at https://writepublishsell.thrivecart.com/pr-opportunities/

$25 (Free for WPS Members)

Using Amazon and Facebook Ads as an Author

Using Amazon and Facebook Ads as an Author

Royalties. It’s part of every author’s dream. 

But times have changed since the times of F. Scott Fitzgerald and his wife living in the Ritz on an author’s salary. Millions of books are added to the marketplace each year. But I think we can all agree that it’s good to dream about what can happen.

And, even with the publishing industry changes, let me assure you that there are plenty of authors making big dollars in royalties each month.

How do you make money as an author?

But selling books is HARD WORK. I don’t want to be a Negative Nelly – but I look at stats every day. And I can tell you this: social media can help you grow your audience, but if you’re relying on your social media to get it done for you in terms of book sales, it’s a road that takes time and lots of energy to build. Social media is one tool in the toolbox, but it can’t be your only tool. 

That’s where ads come in. (Register now for our upcoming Ads for Authors workshop – it’s on Monday July 12th!)

I wrote my first book in 2013. I know I often say that earning money as an indie author is a marathon not a sprint, but most authors would be forgiven for not expecting a book published nearly 10 years ago to still be bringing in much money every month. 

But a few years ago, after learning more about Amazon ads, I decided to make this long-languishing, but deeply personal book my guinea pig for testing my new knowledge. I tweaked and adjusted, and over time I built a pretty decent Amazon ad. It was so good that I’ve kept running it for 4 years. I’ve not promoted or marketed this book in any other way since this ad started running. 

And because this book is getting in front of not just readers but the RIGHT readers in the place where they’re already ready to make a purchase (Amazon), it’s selling. Consistently. 

Every month, I get a check from Amazon for about $250 for this book alone. WITH NO OTHER MARKETING. I’m not blogging, Instagramming, podcasting, or promoting this book in any other way except Amazon ads.

And even when I deduct my ad expenses, I’m clearing about $150 a month from one book that I don’t do a single other thing to promote. That may not sound like a lot, but it’s $1800 a year that I didn’t have to work for.

(And, more importantly, this book about coping with child and infant loss is reaching the grieving families who need it. Making a lot of money was never my goal, to be clear, but I do want it to show up in the search results when someone needs it.)

No, it won’t pay my mortgage or for braces. But it goes towards family vacations and dinners out and creating memorable times together. Having that income helps me create something special in my life that wouldn’t be possible without it. 

Ads for Authors: A Live Workshop

If you are ready to do the same for your book – whether it’s a book you’re still writing, or a book you launched a while ago – join me and bestselling indie author Kirsten Oliphant for my brand new premium workshop on Ads for Authors on July 12 at 12:30 pm EDT. (Click here to register.) 

We’ll spend 90 minutes talking about…

  • How to run ads on Facebook and Amazon
  • Whether ads on either platform are right for your book (or not)
  • The timing and strategy for running effective ads that get results

I’ll tell you up front that Kirsten is not from a marketing company – she’s an indie author who is literally supporting her family with 5 figures in Amazon royalties every month. And that’s just her Amazon revenue. 

And she did it by building smart Amazon and Facebook ads. 

Kirsten has grown her career by writing great books and pairing them with great ads. If you’re ready to do the same, I recommend you join us. (The workshop will be recorded to make sure it’s accessible to everyone who’s ready to take this step!) 

Ads for authors workshop

As a special bonus, everyone who registers will get a recording of the fantastic webinar Kirsten did about writing to market. If you want to take your author earning to the next level, writing books that speak to what the audience is seeking is vital!

Seats are limited, so grab yours now – click here to register!