Things That Matter: Storytelling for Meaningful Book Marketing & Community Building
A transformative workshop for authors, storytellers, and anyone seeking deeper connection through authentic marketing.
Are you tired of book marketing that feels forced or impersonal?
What if you could build your audience by simply being yourself—by sharing the stories that truly matter?
In this hands-on, heart-opening workshop led by visual storyteller and podcast host Martie McNabb, you’ll explore the meaningful objects in your life—the items that carry memory, emotion, and identity—and uncover the stories they hold.
These stories aren’t just personal—they’re powerful tools for connection.
When you share the things that matter, your audience sees who you are, not just what you’ve written. And when you invite others to share their own stories in return? You create real community.
✨ In This Workshop, You’ll Learn How To:
Connect deeply with your own “personal museum” of objects and the memories they hold
Build community by generously listening to and sharing stories with others
Rethink your legacy—what you leave behind through your stories and your work
Use storytelling as a tool to create engagement at your book events and readings
Market your book in a meaningful way that fosters relationships, not just transactions
📚 Who This Is For:
Authors, storytellers, creatives, coaches, and anyone who wants to move beyond traditional marketing and connect with their audience through shared experiences and real human stories.
💬 Why It Works:
Because stories build relationships—and relationships build communities. This is marketing that doesn’t feel like marketing.
Don’t miss your chance to learn a powerful, story-based approach that not only helps you promote your book, but also leaves a lasting impression.
Join us—and discover the legacy that lives in the things that matter.
Martie McNabb sold her apartment in Brooklyn 7+ years ago and hit the road in her 21-foot campervan (named Brooklyn) to host story-sharing gatherings & interactive art/history exhibitions for individuals, families & organizations all over the country. She’s a legacy artist on a mission to build deeper connections, community & legacy through the stories of the Things that Matter. She’s been written about in the Wall Street Journal & featured in three books. She splits her time between her wife & mom-in-law in Albuquerque and her Mom in Vermont. And when she can she meets her wife, a marriage 30+ years in the making, on the dance floor where they met a lifetime ago. She’s launching a series of multi-author books all about the Things that matter in 2025 or 26.
This week, author Kasie Whitener joined Alexa for a webinar on marketing with book clubs. If you missed the live webinar, you can watch the replay on our Webinars page.
Dr. Kasie Whitener is a writer, researcher, analyst, educator, and promoter of all things Gen X. She has more than 15 years of experience in business process documentation, re-engineering, and analysis. Kasie specializes in adult learning with experience in onboarding, corporate acquisitions, and software training. As President of Clemson Road Creative, Kasie conducts organizational research, coaches process redesign, and conducts strategic planning and learning initiatives. She earned an undergraduate degree at Clemson University, a master’s at Winthrop University, and her doctorate in Organizational Management at Capella University where she specialized in global leadership. When away from work, Kasie can be found in the pool as a US Masters Swimmer, cheering wildly for her beloved Clemson Tigers and Washington Redskins, beating the pavement as a half-marathoner, or entangled in the fictional worlds she creates where the vampires not only hunt, they also time travel.
In this webinar you will learn:
How to get into a book club
How to get KICKED out of a book club
How to sell your books through a book club
Tips for virtual book clubs
Finding Book Clubs
Kasie was invited by The Pat Conroy Literary Center to deliver her workshop, How To Get Kicked Out Of a Book Club, where she met other book club organizers, and began talking to them about her book, After December. Kasie advises authors to attend similar events, and share your book with book club organizers. Look up literary events in your area, and search the program to see if there will be sessions on book clubs, then attend those sessions! Don’t be shy about telling people about your book, and ask questions to learn more about how the book club is organized.These questions will help you determine whether your book is a good fit for the book club.
Some questions you should ask are:
What kind of books does this book club read?
How far in advance do they choose their books?
How are the books selected?
Many membership organizations have book clubs, which is a great market to tap. For example, Alexa’s sorority has a book club, and issues a month by month list of titles for local chapters to read. And don’t overlook corporations. Woman on Top, by WPS client Angela Hosking, was recently picked up by Wells Fargo’s employee book club.
Helping Book Clubs Find You
One of the key takeaways from this webinar is making sure people know who you are, and where to find you. This doesn’t require a massive marketing campaign, but simply SHOWING UP. In other words, networking will get you far. Introduce yourself to book club organizers, and make sure you are easy to find. Your website should have everything a book club organizer needs to learn more about your book, and why it would be a good fit for their book club. Kasie often makes herself available to attend the book club meeting, and will give a presentation, so be sure to highlight this option if you are willing to do the same. Readers love the opportunity to chat with authors! Your website can also include snippets of the book, and videos that bring the reader behind the scenes. In the case of After December, Kasie visited the setting of her book, in Virginia, and made a video showing the different real-life locations where the story takes place.
Using Book Clubs To Make Your Next Book Better
Kasie points out that attending the book club allows her to gather reader feedback. She advises authors to take in the feedback, and not get upset by it, since the book has already been published and there’s nothing you can do about it. Responding negatively to book club feedback is a Instead, use this information to make your next book better! In the case of After December, Kasie is planning a follow-up book so the feedback from book club members was especially useful. Her forthcoming book, Before Pittsburgh, was largely shaped by reader feedback, according to Kasie. Pay attention to what book club members liked and didn’t like about your book, and what questions they have about the characters.
Head over to our webinars page to view the replay, and register for our upcoming webinars.
