For self-published and indie authors, marketing is TOUGH. But we've been studying launches and have put together a tested strategy for ensuring our authors SMASHtheir book launch. A couple times a year, we share our insights, to motivate you and educate you on how you can see great success too!
In this free webinar, you reap the benefits of Alexa Bigwarfe's hard-earned knowledge. From her first self-published book in 2013 to today, Alexa has built a career on helping authors become the most professional author they can be, sharing industry insider info from book production to marketing.
This popular webinar is offered several times a year, and is updated with the newest information on marketing. Alexa just returned from Publishing University and the Children's Book Fair in Bologna, Italy and will share some relevant insights in this webinar.
Can't make it during the day? Register for the recording!
The replay and slide deck will be provided. Closed captions are available for this event.
However you measure success, you need a strategy for getting there. In this workshop, you will learn how to develop a book launch strategy that makes sense for YOUR book and YOUR budget. This 90-min workshop will teach you why having a plan for marketing (strategy) is important, the key elements of the plan, how to take small actions every day to implement the plan. You'll get a sample strategy framework, and if you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!
In this workshop, authors will learn:
The key elements of your marketing plan – for short & long-term goals
How to develop a marketing and launch strategy that makes sense for YOUR book and YOUR budget.
The ideal timeline for planning a launch
How to take small actions every day to implement the plan
The best places to invest your time and money in your book marketing planning
This is a 90-minute workshop with plenty of time for Q&A.
BONUS: Sample strategy framework
If you're working along with us, by the end of the workshop, you'll have a marketing strategy for the next quarter or more already completed!
The recording & supplemental materials will be provided if you cannot attend live.
Taught by Alexa Bigwarfe.
Alexa Bigwarfe is a USA Today Best-Selling author, author coach, and publisher. Her writing career began after her infant daughter passed away at 2-days-old and she turned to writing for healing. After publishing Sunshine After the Storm: A Survival Guide for the Grieving Mother, she explored the world of self-publishing, quickly becoming an expert. After publishing several of her own books, she began assisting other authors in the process. Alexa is the founder and owner of Write|Publish|Sell, the publishing houses Kat Biggie Press, Purple Butterfly Press, and Chrysalis Press, and hosts the annual Women in Publishing Summit, a large online conference for women.
So many of us write books because we want to have some sort of influence on the world. Even if it's a fiction book, we write largely because we want to create some sort of reaction… evoke some sort of emotion. Whether it begins strictly for our own needs or not.
Julie was no different. At one time in her career she was a powerful business woman on Wall Street, and she walked away from all of it when she realized she was unfulfilled and unhappy in her life. She spent the next few years building an audience talking about topics like gratitude and finding your true course in life, living in a fulfilled way.
When we started talking about her book, Awaken: 6 Sacred Steps to Remember Who You Are & Why You Are Here, Julie had several moments of absolute fear of releasing her book into the world. She experienced those moments of panic like we all do.
Should I launch this book?
Maybe I should just do a simple print run for my existing clients?
What if no one wants this book?
Julie was afraid that her book would fail… and this is a common fear!
At one point, Julie almost pulled the plug. I encouraged her to continue moving forward.
We came up with a launch strategy that felt good and aligned for her.
Now she had a very engaged and active Facebook group and a significant email list, so we leveraged those to the max.
Julie launched her book and had over 1,000 sales in her first week. It was incredible. Not only that, we chose smart awards programs to enter her book into, and she kept winning awards! She won 1st place in the Foreword Reviews, she was the award winner for Body/Mind/Spirit in the National Indie's Excellence Award, and several others. (Guess what? Winning in major book awards gets a lot of eyes on your book!)
She sent me this message:
Our sweet book keeps getting more and more recognition! I want to THANK YOU so much for holding the vision of this book when I wanted to run away from it 😉
Part of my role as a coach is to make sure I hold my authors to their vision, even when they doubt themselves. So this note from her really warmed my heart.
The world needed her book.
But without a proper launch strategy and implementation, the results might not have been as powerful.
She has 95 reviews on her book, and all but one of them are genuine and heartfelt 5-stars.
Sometimes when you feel afraid, what you need is someone who knows the right path to hold your hand to get you there.
I've been talking a lot over the last few days about the program I am launching, Book Launch in a Box – with live coaching. The cart will be closing in a few days, so if this is a program you might be interested in, I encourage you to join us.