Presented by Women in Publishing Summit sponsor, BookFunnel
Building Your Book Funnel with BookFunnel!
Have you already published your first book? Have you created your book funnel for those so-important first readers?
If not, let Damon Courtney, CEO of BookFunnel, walk you through it. We'll go over how to get started with a really simple marketing set up that you really should have in place before that first book. With a few simple steps you can be ready to grab those new readers and turn them into superfans.
And, don't worry if you've already published a book (or more!), you should still work on getting your marketing in place. There's no time like the present to get started!
Do you want to write stories that inspire change and promote inclusivity? Are you eager to learn how to create engaging content that addresses social justice issues?
Sherry Paris never could have predicted the impact a group of high school students would have on her life. As an educator and author, she collaborated with these young leaders on sensitivity training for middle schoolers, delving into complex issues such as racism and sexism. What she found was a group of passionate, insightful individuals who would inspire her to create books that engage readers of all ages in these crucial conversations. Sherry's unexpected journey taught her the power of young voices in advocating for change and challenging societal norms. But what happens when we empower these young leaders? The answer lies within the pages of her inspiring books.
From the student leaders. Elise says, I think the basis of a lot of social justice is being compassionate towards yourself and others. Love and compassion are a really radical thing that people underestimate all the time. – Sherry Paris
Join Sherry in a quest for inclusivity and social justice as she shares her tips on empowering young people to create a better world through their writing, while navigating the challenges of ageism, marginalization, and polarized times.
About Sherry Paris:
Meet Sherry Paris, an experienced educator and author dedicated to promoting social justice and inclusivity through her work. For the past 20 years, Sherry has successfully collaborated with young individuals as a diversity trainer, helping create a culture of acceptance and allyship in various communities. She is the brains behind the creative workbooks You Can Make a Difference and Being a Super Trans Ally, inspiring a new generation of activists and allies. Sherry Paris' work focuses on uplifting voices from all backgrounds and encouraging positive change through self-expression and understanding.
In this episode, we covered:
Why Sherry wrote You Can Make a Difference! A Creative Workbook and Journal for Young Activists and included interviews with four student leaders
Why this book is needed now (all actions by people of all ages are more important than ever!)
How to empower others through your writing
How she created and sustains a supportive container for writing (making writing and illustrating a sanctuary space/ritual)
Tips for authors who want to be more inclusive in their writing
How to be the beacon of love for marginalized people
Creating a Supportive Container for Writing
Sherry shares her tips for creating and sustaining a supportive container for writing and illustrating, including creating a space and routine, practicing self-care, and collaborating with others. She emphasizes the importance of knowing your why and allowing creativity to flow. By creating a supportive container for writing and illustrating, authors can cultivate an environment that nurtures creativity, sustains motivation, and encourages personal growth. Sherry's tips emphasize the balance between discipline and self-care, collaboration and individuality, and purpose-driven creativity, all of which contribute to a fulfilling and productive creative journey.
Delve into the power of inclusive writing and its impact on social justice.
Explore the essence of encouraging ally action and cultivating a welcoming environment.
Recognize the importance of self-preservation and drive in the realm of activism.
Acquire knowledge on protecting oneself professionally in the fields of writing and consulting.
Comprehend the necessity of empowering the youth to acknowledge and appreciate diversity for a better future.
00:01:56 – Why the Book is Needed Now, Sherry talks about the importance of the book and the need for young people to be affirmed in who they are and empowered to take action towards social justice. She shares quotes from student leaders who were interviewed for the book and highlights the importance of compassion, support systems, and motivation in making a difference.
00:12:33 – Marketing and Business, Sherry discusses her marketing strategy for You Can Make a Difference, including co-presenting with student leaders at a queer and trans resource center and a book and business launch. She also shares her process for creating an LLC to protect herself as an author and educator in these polarized times.
00:18:05 – Tips for Authors, Sherry provides tips for authors, emphasizing the need for writers to educate themselves by learning and unlearning about diversity topics, including sensitivity readers for their manuscripts. She also recommends paying marginalized people for their labor and being a beacon of love for marginalized communities.
00:23:11 – Where to Find Sherry's Books, Sherry invites people to consider buying her books from bookshop.org, which is a public good company that donates or offers proceeds to independent booksellers. She also shares that her books, Being a Super Trans Ally and You Can Make a Difference, are creative workbooks sold anywhere books are sold and include affirming illustrations that she drew. She encourages people to get her books into the hands of schools, guidance counselors, and libraries.
Is your marketing strategy actually a strategy or is it a To-Do list?
Does it outline a timeline, tools and resources for success?
Together, we will demystify your marketing timeline.
One of the biggest questions we receive from authors is “When do I start marketing?” Followed by “And then when do I need to do the rest of the stuff?” And then “What is the rest of the stuff?”
This 90 minute workshop designed to enhance and improve your marketing strategy will provide a look into the major timelines, steps, and actions authors should take to ensure not just the most successful launch, but also a sustainable long-term approach to marketing.
This workshop will lay out all of the major book marketing steps that need to happen in your strategy – from long before launch to a year plus, post launch.
When the workshop is done, you'll have a clear understanding of:
What you need to do to market your book, prelaunch, during launch, and post launch
When you need to do these things to have the maximum impact on marketing
What sort of budget you should have to do these things
How you need to be positioned to complete these marketing activities
What tools you can use to do them
Bonus: Get a FREE PDF for Ditch The Fear and Just Market It!, the second book in the Ditch the Fear series by Alexa Bigwarfe!
PLUS, add on our Marketing Strategy workshop for just $17 (originally $47).
Amazing writing strategies all authors must know, to tell your story that hooks the reader in and brings your book to life.
“Must-Have” strategies to polish your manuscript so you can submit your story to publishers, agents and contests with confidence.
How to build your credibility and add the title “Award-Winning Author” behind your name.
Presenter Bio: Jackie Haley is an award-winning author with three books published in fiction and narrative non-fiction. Among endorsements from national organizations, hospitals and the largest Iowa newspaper, Jackie had received Gold for Reader Views Award and the International Book Excellence Award. She has traveled the country representing her books and appeared on CBS, NBC as well as been featured in Fox News, YahooFinance, among many other media outlets.
After 17 years of executive work in lobby associations, she started DreamToAuthor.com, and has dedicated her time to helping others write, publish and market their first book.
Authors In Media: Marketing Your Book and Message in Media
Mary will be sharing her unique Media I.M.P.A.C.T. Method™ which lays out her strategic step-by-step approach to marketing a nonfiction book successfully in traditional Media.
This webinar will be presented by Authors in Media founder, Mary O'Dohonue.
With 12 seasons on The Oprah Winfrey Show, as a Post Producer and Associate Director, plus years on NBC Nightly News, The Today Show, and Meet the Press, and stints in local TV news and radio, Mary is the definition of a Media Insider.
But her decades of experience in media haven’t all been behind the scenes. Mary is also a bestselling author and parenting expert who has been featured in television, radio, print and online interviews. In fact, a single media interview catapulted Mary’s book When You Say Thank You, Mean It to bestseller status on Amazon in 12 hours, not only becoming #1 in Parenting but also breaking into the top 100 overall out of millions of books.
That’s right – one strategic media interview can turn your book into a bestseller.
As a media insider and bestselling author, Mary is uniquely qualified to teach you how to become the “go-to” expert in Media – and you don’t have to hire a publicist.
Please note – Mary works primarily with NONFICTION authors and the event will be geared to that. Fiction authors may take some great points from this, especially if you have a theme or relevant topics that you can discuss in the media – outside of the fact that you've published a book.