Book Marketing FUNdamentals with Alexa Bigwarfe

Book Marketing FUNdamentals with Alexa Bigwarfe

Book Marketing is TOUGH. There's a lot of advice about what to do and when to do it, but what is the right path for you?

Alexa Bigwarfe has over a decade of experience in launching books of all genres, and will teach you about the different kind of book launches, present the fundamentals around book launch & marketing strategies you need to know, whether you've launched already or not, and go over some key case studies and results.

Alexa will demonstrate that while marketing is often detested by authors, it can be a lot of FUN.

Can't make it during the live event? Register for the recording!

The replay and slide deck will be provided. Closed captions are available for this event.

PublishHER Podcast Episode 113: The Writing Journey with Leslie Rasmussan

PublishHER Podcast Episode 113: The Writing Journey with Leslie Rasmussan

Alexa Bigwarfe and Leslie Rasmussen talk about the challenges involved in the novel writing journey, including how to get started. They also discuss themes in writing, empowering the characters, and more!

Leslie A. Rasmussen is the award-winning author of the novel, After Happily Ever After. She was born and raised in Los Angeles and graduated from UCLA. She went on to write television comedies for Gerald McRaney, Burt Reynolds, Roseanne Barr, Norm McDonald, Drew Carey, as well as The Wild Thornberrys and Sweet Valley High. After leaving the business to raise her boys, she attained a master's degree in nutrition and ran her own business for ten years. Recently, she’s written over twenty essays for Huffington Post, and Maria Shriver, and spoken on panels discussing empowering women in midlife. Leslie is a member of The Writers Guild of America, as well as Women In Film and the Women’s Fiction Writers Association. In her free time, Leslie loves to read, exercise, and hang out with friends. She lives in Los Angeles and is married and has two sons.

“It's funny because sometimes people say, from the cover, is it romance? I'm like, no, the only romance in it really…it's mostly that she is sort of falling in love with herself. I love that romance. She's on a journey to find herself and she's learning how to find her voice and fall in love with herself.”
Leslie on her newest book, After Happily Ever After.

In this episode, we discuss:

  • Explore how the work challenges genre expectations and the impact this might have on reader perceptions.
  • Consider how readers might relate to the protagonist's journey.
  • Universal themes of self-discovery and the quest for self-love that can resonate with a broad audience.
  • Delve into the significance of self-love as a central theme in story.
  • Explore the importance of finding one's voice as a central theme in the narrative.
  • Explore strategies for overcoming self-critique and gaining confidence in one's creative work.

 

Key Takeaways

  • The Art of Writing Dialogue: Dialogue is important for character development, something Leslie learned working on television scripts.
  • Learning from Mistakes:  All writing has a learning curve where mistakes are made, Leslie's first novel took 4.5 years.
  • Role of a Developmental Editor: Working with a developmental editor from the early stages of the writing journey to streamline the process is important.
  • Multi-Perspective Storytelling: Experiment with different narrative perspectives, providing readers with a more rounded understanding of the characters.

Memorable Moments:

00:06:26 – The Process of Writing a Novel
Leslie and Alexa delve into the challenges of writing a novel, including the importance of creating a detailed outline to guide the story and the value of working with a developmental editor to streamline the writing process.

00:18:11 – Challenges of Descriptive Writing
The conversation delves into the challenges of transitioning from technical writing to descriptive storytelling. Leslie discusses the struggle of “showing, not telling” and the use of emotional thesaurus to enhance descriptive writing. Both hosts share their experiences with acting out scenes to improve their writing.

00:23:11 – Writing from a Single Perspective
Leslie discusses the challenges of writing in first person and the need to bring forth other characters' perspectives. She shares her approach of including chapters from other characters' points of view to provide a more comprehensive understanding of the storyline.

00:25:43 – Trend of Multiple Points of View
The conversation shifts to the trend of writing from multiple points of view in current literature. Both hosts discuss the growing acceptance and preference for books with multiple perspectives, highlighting the evolving nature of writing and reader preferences.

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PublishHER Podcast Episode 112: Alexa shares insights from the 20Books Conference

PublishHER Podcast Episode 112: Alexa shares insights from the 20Books Conference

Alexa Bigwarfe had a great experience at the 20Books Vegas Conference for Indie Authors. She encourages listeners to keep writing and shares insights from her time there, learning, networking, and meeting authors!

The name of the conference is changing to Author Nation – and you should follow them on social media to learn what changes are coming and all about next year's conference on November 11-14, 2024 in Las Vegas.

“In the dynamic world of indie authorship, where passion meets strategy, and creativity intertwines with business, the key lies in perseverance. Success often emerges not from a singular masterpiece but from the cumulative impact of an author's dedication, building a brand, and treating writing as both an art and a thriving business. So, write on, chase your dreams, and believe in the transformative power of storytelling.”

In this episode, we discuss:

  • How to mix creativity and business for Indie authors
  • Perseverance leading to success
  • The upcoming Women In Publishing Summit in March

 

Key Takeaways

  • Passion meets Strategy: Indie authorship thrives at the intersection of passion and strategic planning. It's a dynamic space where the love for writing combines with thoughtful approaches to navigate the publishing landscape.
  • Perseverance is Key: In the face of challenges and uncertainties, perseverance becomes the guiding force. The journey of an indie author is a marathon, not a sprint, and success often comes to those who persist through the highs embrace change, are vital. Writing to market, utilizing new tools, and adapting to industry shifts contribute to sustained success.
  • Write On and Chase Your Dreams: Despite challenges, the advice is simple—keep writing. The journey unfolds over time, and persistence is key. Chase your dreams, stay committed, and trust in the transformative power of storytelling.and lows.

Does it sound familiar to struggle in the ever-changing world of publishing, feeling like you're constantly playing catch-up? You may have been told to simply keep doing what you're doing, but the lack of progress is leaving you frustrated and disheartened. The pain of pouring your heart and soul into your writing, only to feel like you're getting nowhere, can be overwhelming. It's time to break free from ineffective methods and gain the practical insights and motivation needed for writing success.

Memorable Moments:

00:10:03 – Direct Sales and Marketing
The discussion covers direct sales strategies, such as selling books directly from an author's website and utilizing platforms like Patreon. The importance of marketing, visibility, and niche targeting is also highlighted.

00:17:29 – Building Your Author Platform
Authors are advised to focus on building an email list, having a website, creating lead magnets, and engaging with readers to create hype and buzz around their books. Building raving fans is key to success.

00:20:39 – Finding Time for Creativity
Successful authors emphasize the importance of finding time and space to focus on writing projects and the value of writing retreats for fostering creativity. It's crucial to make time for self-care and carve out dedicated writing time.

00:23:21 – Overcoming Challenges as an Author
Even successful authors face mindset struggles, imposter syndrome, and business challenges. The importance of self-care and addressing mindset issues for optimal creativity and productivity is highlighted.

00:27:31 – Persistence and Belief in Yourself
The message of perseverance and belief in one's writing journey is emphasized. Success may take time and multiple books, but it's essential to keep writing and chasing dreams.

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PublishHER Podcast Episode 110: The Raging Grannies – Sharing Your Story & Social Justice Messaging through a book with Samantha Wilson

PublishHER Podcast Episode 110: The Raging Grannies – Sharing Your Story & Social Justice Messaging through a book with Samantha Wilson

Captivated by the merging of publishing and social justice, Samantha Wilson has found a unique way to use books as a tool for emotional marketing among Gen Z and Millennial readers.

With Gen Z and Millennial readers hungry for meaningful content, Samantha's approach taps into the untapped potential of books as a medium for emotional marketing and social change. Through her innovative strategies and emphasis on authenticity and engagement, Samantha is revolutionizing the way books are used as a force for good.

Books are an untapped market for marketing, especially among Gen Z and Millennials who are conscious consumers. These generations have a strong emotional connection to books, and it's a place where you can build trust, engagement, and authenticity while addressing important social justice issues. – Samantha Wilson

In this episode, we discuss:

  • The power of storytelling in promoting social justice issues and how to amplify your message through books; story telling as a form of activism
  • The impact that books can have in raising awareness about social justice issues and gain insights on how to effectively engage readers.
  • The unique and powerful role that books can play in emotional marketing among Gen Z and Millennial readers, connecting with them on a deeper level.
  • The value of collaboration and the expansion of services in the publishing industry, and learn how to leverage partnerships to amplify social justice efforts through books.
  • Insights into how to leverage books as a platform to create various productions and platforms for social justice stories, expanding the reach and impact of your message.

 

Your Book As a Tool For Social Change

Learning how to effectively use books as a tool for social change requires a mix of creativity, strategic thinking, and passion for the cause you're advocating for. Authors should tap into their readers' emotions, using storytelling as a potent hook to keep them engaged and invested in the cause. To maximize impact, consider implementing meaningful calls to action in your narrative and form strategic partnerships to amplify your message.

Key Takeaways

  • Discover the transformative power of storytelling in promoting social justice issues and learn how to amplify your message through books.
  • Uncover the profound impact that books can have in raising awareness about social justice issues and gain insights on how to effectively engage readers.
  • Explore the unique and powerful role that books can play in emotional marketing among Gen Z and Millennial readers, connecting with them on a deeper level.
  • Understand the value of collaboration and the expansion of services in the publishing industry, and learn how to leverage partnerships to amplify social justice efforts through books.
  • Gain insights into how to leverage books as a platform to create various productions and platforms for social justice stories, expanding the reach and impact of your message.

Memorable Moments:

00:01:09 – Samantha's Background,
Samantha shares her journey as an activist, starting with animal rights and climate justice in 2010. She discusses her experience studying ethical fashion in India and how it led her to combine her passion for social justice with publishing and marketing.

00:07:30 – The Power of Publishing for Nonprofits,
Samantha discusses the unique power of publishing for nonprofit organizations. She explains how books can serve as a vessel to spread their mission, educate and inspire readers, and attract donations, volunteers, and impact sponsors.

00:10:46 – Using Books for Marketing and Call to Action,
Samantha provides tips on how authors can use their books for marketing and achieving their desired outcomes. She emphasizes the importance of reaching out to influencers, bloggers, and journalists, and thinking about the call to action readers should take after reading the book.

00:17:01 – Partnering with Small Businesses for Social Impact,
The guest discusses how partnering with small businesses can help generate revenue for nonprofits while also promoting the businesses themselves. This creates a win-win situation where both parties benefit and contribute to social impact.

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PublishHER Podcast Episode 107: PR & Marketing for Authors with Paige Dungan

PublishHER Podcast Episode 107: PR & Marketing for Authors with Paige Dungan

Are you an author struggling to get noticed? In this episode, Paige Duncan reveals her PR secret to breaking into the magazine world and landing on bestseller lists.

Paige Dungan is a publicist who helps authors become best sellers. We discuss the key action steps to launching your book, utilizing media and reviews to sell more books.

To become a bestseller, focus on growing your email list, building relationships with media contacts, and engaging with your target audience on social media. Lay the foundation for success and watch your book sales soar. – Paige Dungan

In this episode, we discuss:

  • How to identify key media outlets, journalists, and influencers in your niche or industry, and create a plan to reach out to them and land coverage for your book.
  • Being a source of expertise for magazines – reach out to the editors with information for potential stories
  • Utilizing your BYLINE in articles to gain more attention
  • When to start your marketing efforts and the key things you need to be doing
  • The importance of your email list
  • Why National media is critical if you want to land on a best sellers list
  • Why you need to GET SOCIAL

Explore Bestseller Campaigns

Bestseller campaigns are a core focus of book PR and marketing efforts, requiring careful planning and strategic execution. Traditionally, such campaigns need to kick off at least six months prior to a book's release to build up sufficient momentum. The result is heightened buzz around the book launch, increased chances of securing a spot on prestigious bestseller lists, and wider reach to the target audience, all of which can contribute significantly to achieving robust book sales.

Key Takeaways

  • Boost your book sales with effective marketing and PR strategies that maximize visibility and reach.
  • Break into the magazine world and get featured in publications, expanding your author platform and attracting new readers.
  • Use these proven bestseller campaigns and strategies that can help you land on traditional bestseller lists and position yourself as a successful author.
  • Develop a comprehensive marketing strategy that encompasses various channels and tactics to effectively promote your book and connect with your target audience.
  • Leverage the power of social media to promote your books, engage with your readers, and build a loyal fan base.

Memorable Moments:

00:05:26 – Breaking into Magazines,
One way for authors to break into magazines is by submitting original content through a byline strategy. Magazines often have lean teams and are in need of content. Building relationships with editors is also important for getting featured in magazines.

00:09:11 – Bestseller Campaigns,
Bestseller campaigns can take different forms, including traditional bestsellers like the New York Times list, Amazon bestsellers, and trade magazine bestsellers. Traditional bestsellers require a strong marketing and PR strategy, starting at least six months in advance, and focusing on paid ads, funnels, email lists, and national media coverage.

00:15:18 – Overcoming Self-Doubt and Asking for Reviews,
Paige emphasizes the importance of overcoming self-doubt as an author and encourages authors to ask for reviews. She reminds authors that they are the expert and should have confidence in their work.

00:29:45 – Introduction to Quora,
Paige explains how Quora is an amazing platform where writers and publishers can ask and answer questions. Users can engage with the content by voting and commenting, making it a valuable tool for authors to promote their books.

00:30:56 – Using Google to Find Trending Questions,
Paige shares a strategy for using Google to find trending questions related to the theme of your book. By answering these questions on Quora, authors can reach a larger audience and build a following.

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