WIP Summit Webinar Series: Jennifer Wilkov – How to Publish Your Book / The 5 Ways to Publish Your Book

WIP Summit Webinar Series: Jennifer Wilkov – How to Publish Your Book / The 5 Ways to Publish Your Book

How to Publish Your Book / The 5 Ways to Publish Your Book

Our  April guest expert is Jennifer Wilkov, of Your Book is Your Hook.

In this free webinar, discover how to:

  • How to determine the right way to publish your project
  • What is required to publish each type of book
  • The basics for writing effective books that sell
  • The secret to using your book as your “hook” in your industry, business, organization, project or career
  • Fool-proof ways to master networking introductions with your book inside and outside of the publishing industry
  • Proven techniques to use your book to reach TV producers and the media
  • Top strategies to leverage your book for various audiences, opportunities and markets

Presenter Bio: Jennifer S. Wilkov Media personality, host and executive producer of the popular podcast show “Your Book Is Your Hook!”, Jennifer is a multi #1 international best-selling award-winning author, an award-winning freelance writer, a columnist, the Literary Agent Matchmaker™ and a respected book & business consultant in her business by the same name, “Your Book Is Your Hook!” She supports first time and seasoned authors and writers with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers, Hollywood and the media. www.YourBookIsYourHook.com

Register now!

Register here: https://us02web.zoom.us/webinar/register/WN_fNtu0uMURBOs9Tj8Bp09QA

WIP Summit Webinar Series: Evan Gow, StoryOrigin

WIP Summit Webinar Series: Evan Gow, StoryOrigin

Finding High Quality Reviewers and Building Your Mailing List

Our guest expert is Evan Gow. 

In this free webinar, discover how to:

  • Leverage the power of community to build your audience
  • Find and use newsletter swaps to grow your mailing list through cross-promotions
  • Vet potential reviewers
  • Write a welcome email sequence
  • All about StoryOrigin!

Presenter Bio:  Evan Gow is the indie developer of StoryOrigin, a marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines

Register now!

Register here: https://us02web.zoom.us/webinar/register/WN_fNtu0uMURBOs9Tj8Bp09QA

WIP Summit Webinar Series: Ruth L. Snyder – Transform Twitter into a Reader Generation Machine Using Twitter Spaces

WIP Summit Webinar Series: Ruth L. Snyder – Transform Twitter into a Reader Generation Machine Using Twitter Spaces

Transform Twitter into a Reader Generation Machine Using Twitter Spaces

Our  April guest expert is Ruth L. Snyder.

In this free webinar, discover how to:

  • Use Twitter Spaces, a social audio platform, which is providing powerful new opportunities for authors to grow their audience and build relationships with their fans.
  • Ruth L. Snyder will introduce you to Twitter and Twitter Spaces, teach you three successful strategies, and present possible next steps.
  • This webinar is for you if you are an author who wants to find more readers, sell more books, and grow a community of raving fans.

Presenter Bio: Ruth L. Snyder is an author, speaker, and coach. She helps entrepreneurs write, publish, and profit from their books. Ruth figures out ways to work smarter, not harder, and then shares those tips with her clients. One of her clients says Ruth makes the seemingly impossible feel attainable with her easy-to-follow steps. Her book, Twitter Decoded, helps authors learn how to set up a Twitter account and use Twitter to build community. Ruth has shared her expertise on platforms like Thrive Global, Women in Publishing, Authority Magazine, The Write Coach, and Author Audience Academy. Connect with Ruth at https://ruthlsnyder.com.

Register now!

Register here: https://us02web.zoom.us/webinar/register/WN_fNtu0uMURBOs9Tj8Bp09QA

4 Promo Stacking Strategies for Every Author

4 Promo Stacking Strategies for Every Author

promo stacking

Many thanks to Written Word Media, Friend of the Women in Publishing Summit, for this guest post on promo stacking. Never heard of it before? Read on!  Be sure to visit Written Word Media to learn more about their author marketing services! 

What is promo stacking?

Promo stacking refers to running, or “stacking”, multiple promotions on a single title or series in a short period of time. It might consist of running a promotion with a company like Written Word Media, running ads on platforms like Bookbub and Facebook, and sending emails to your mailing list. Generally a promo stack takes place over 4 -7 days.

Promo stacking is an effective technique for authors as they not only get direct sales from their promotions, but the increase in downloads boosts the book’s rank on retailers like Amazon. This leads to even more downloads.

Most authors will run a promo stack in combination with a price promotion where they drop the price of their book for a short period.

What makes up the promo stack?

Authors have different options available to them when it comes to promoting. Below are some common ones, but don’t be afraid to think outside the box or add in a technique that works well for you.

  1. Your reader email list
  2. Social media
  3. Reader email list swaps with other authors
  4. Book Promotion Sites (Bookbub, Bargain Booksy, Freebooksy, etc.)
  5. Facebook Ads
  6. Bookbub Ads
  7. Amazon Ads (AMS)

The cost of these tools varies, as does the time investment required. It’s a good idea to mix high-cost low effort options with high effort low-cost ones so avoid getting overwhelmed.

Here are your tools with their associated time and money cost:

Our 4 Promo Stacking Strategies

So now that you know your promotional options, what now? It’s time to decide how you are going to use them. Below, we have outlined 4 different strategies designed to meet the needs of different authors. Take a look and see which one will work the best for you.

Strategy #1: For authors with 1 book and no reviews:

Make your book free for one day and immediately follow with 3-4 days at $0.99

DayPricingTactic
Day 1Book is FreeFreebooksy + Bookbub Ads
Day 2Book is $0.99Email to Author Mailing List + Social Media + Bookbub Ads
Day 3Book is $0.99Bargain Booksy (or other promo site that does not have minimum review requirements)  + Bookbub Ads
Day 4Book is $0.99Newsletter Swap + Bookbub Ads

This is the most restricted promo stacking strategy as many promo sites require reviews in order to accept a book. The good news, there are several sites that don’t have a review requirement, and after running this stack you should have some reviews!

 

Stacking Strategy 2: For authors with 1 book and over 25 reviews

Make your book $0.99 for 3-5 days

DayPricingTacticsTime Cost
Day 1Book is $0.992-3 Small Promo SitesMedium
Amazon AdsMedium
Bookbub AdsHigh
Day 2Book is $0.99Promo SiteLow
Social MediaMedium
Amazon AdsMedium
Bookbub AdsHigh
Day 3 Book is $0.99Promo SiteLow
Newsletter SwapMedium
Amazon AdsMedium
Bookbub AdsHigh
Day 4 Book is $0.99Bargain Booksy PromoLow
Email to Author Mailing ListMedium
Amazon AdsMedium
Bookbub AdsHigh

The goal here is to simply sell as many copies as possible at $0.99. With this many reviews, you’ll be able to feature your book on more promotion sites, so that is a heavier focus in this promo stacking strategy. The tactics in bold are our “must haves” and the smaller font are good add-ons if you have the budget and time. For a list of recommended book promo sites,  check out the Tier I and II sites in Reedsy’s directory at Reedsy.com

Stacking Strategy 3: For authors with at least 3 books in a series

Make book 1 free, make book 2 $0.99, make book 3 $1.99

DayPricingTacticsTime Cost
Day 1
  • Book 1 is free
  • Book 2 is $0.99
  • Book 3 is $1.99
Freebooksy on book 1Low
Email to Author Mailing List (highlighting all 3 books)Medium
AMS AdsMedium
Bookbub AdsHigh
Facebook Carousel Ads (highlighting all 3 books)High
Day 2
  • Book 1 is free
  • Book 2 is $0.99
  • Book 3 is $1.99
Promo site on book 2Low
Social MediaMedium
AMS AdsHigh
Bookbub AdsHigh
Facebook Carousel Ads (highlighting all 3 books)High
Day 3
  • Book 1 is free
  • Book 2 is $0.99
  • Book 3 is $1.99
Promo site on book 2Low
Newsletter swapMedium
AMS AdsHigh
Bookbub AdsHigh
Facebook Carousel Ads (highlighting all 3 books)High
Day 4
  • Book 1 is free
  • Book 2 is $0.99
  • Book 3 is $1.99
Bargain Booksy promo on book 2Low
AMS AdsHigh
Bookbub AdsHigh
Facebook Carousel Ads (highlighting all 3 books)High

This is all about read-through. Get new readers hooked with book 1 for free, and then encourage them to snap up 2 and 3 while they are on sale.

Stacking Strategy 4: For authors without a series but other books in a similar genre

Make a new release $0.99 or $1.99, make the best-reviewed book in your catalog $.099

DayPricingTacticsTime cost
Day 1Newest release is $0.99, best reviewed book is $0.99NewInBooks promo on newest releaseLow
Promo site on best reviewed bookLow
Email to Author Mailing List (highlighting both books)Medium
Amazon AdsHigh
Bookbub AdsHigh
Day 2Newest release is $0.99, best-reviewed book is $0.99Promo Site on Newest ReleaseLow
Social MediaMedium
Amazon AdsHigh
Bookbub AdsHigh
Day 3Newest release is $0.99, best-reviewed book is $0.99Promo site on newest release Low
Promo site on best-reviewed book Low
Newsletter swapMedium
Amazon AdsHigh
Bookbub AdsHigh
Day 4Newest release is $0.99, best-reviewed book is $0.99 Promo site on newest release Low
Promo site on best-reviewed book Low
Amazon AdsHigh
Bookbub AdsHigh

This all about making the most of publishing a new book. New releases are often more appealing to readers, and they generally see generous rankings on Amazon. You’re already getting a boost, time to double down. Promo stacking your best reviewed book at the same time as your release can have a powerful cross-over impact.

In Conclusion

Promo stacking is an effective strategy for almost every author, and you can personalize your stacking strategy to maximize results for your situation.

  • Promo stacking is when you run multiple promotions in a short period of time to achieve results greater than the sum of the individual promotions.
  • When running a price promotion, a promo stack is a great way to get the word out, but is not necessarily needed.
  • Authors can vary their promo stacking make-up depending on how many books or reviews they have, if they have a series, or if they have a new release.
  • Deploying a successful promo stacking campaign will cost time and money. The number of marketing tactics you stack will depend on your budget and resources.

Head on over to Written Word Media for more information on self-publishing, marketing and writing.