PublishHER Podcast Episode 118: Enneagrams for Authors with Mary Adkins

PublishHER Podcast Episode 118: Enneagrams for Authors with Mary Adkins

In this episode of the PublishHer Podcast hosted by Alexa Bigwarfe, the focus is on exploring the Enneagram personality types and how understanding one's type can enhance their writing process. The guest, Mary Adkins, a writing coach and founder of the Book Incubator, shares insights into aligning writing goals with Enneagram types.

Mary Adkins is a writing coach and founder of The Book Incubator, a 12-month program to write, revise, and pitch your novel or memoir. She is author of the novels When You Read This (Indie Next Pick, “Best Book of 2019” by Good Housekeeping and Real Simple), Privilege ( “Best Summer Read,” New York Post “Best Book of the Week”), and Palm Beach (recently named one of the New York Post’s “Best Books of 2021”). Her books have been published in 13 countries, and her essays and reporting have appeared in the New York Times, The Atlantic, Slate, and more.  A graduate of Yale Law School and Duke University, she helps aspiring authors finish their books with joy and clarity. You can apply for The Book Incubator by going to

You don't have to have hours and hours a day to write a book. You can finish a draft in a season. People are doing it. – Mary Adkins

Utilize Enneagram Types

Understanding and implementing Enneagram types in writing can be a game-changer. This personality assessment tool can tap into powerful insights about a writer's unique motivations, fears, and desires, and influence their writing style. By aligning their work with their Enneagram type, writers can propel their talent to its full potential and craft a highly authentic narrative.

Enneagrams for Authors
In this episode, Alexa and Mary discuss various Enneagram types, their motivations, and how writers can tailor their writing goals based on their personality traits. Mary encourages aspiring authors to embrace their unique approaches and dispels the notion that extensive time is required to write a book. She also emphasizes the importance of finding the right writing schedule that aligns with one's lifestyle.


Key Takeaways

  • Understanding Enneagram Types for Writers: Mary Adkins, a writing coach, discusses how knowing your Enneagram type, a personality assessment tool, can help writers understand their motivations and navigate through challenges.
  • Working with Enneagram Types in Writing Goals: Mary explains how she helps writers set goals based on their Enneagram types. Different types may struggle with distinct challenges, and tailoring writing goals to individual personalities can enhance productivity.
  • Writing Goals Beyond Word Count: Mary suggests various writing goals beyond word count, such as page count, scene count, or finding pockets of time for writing. The goal is to align writing practices with an author's Enneagram type and lifestyle.
  • Encouragement for Aspiring Authors: Mary emphasizes that authors don't need extensive time to write a book. With the right goal-setting and understanding of their motivations, writers can complete a draft even in the midst of a busy life.
  • Book Incubator Program: Mary introduces her program, the Book Incubator, which helps writers finish their books and prepare them for pitching to agents. The Enneagram aspect is just one component of this comprehensive program.

Memorable Moments:

  • 00:00:08 – Introduction to the Enneagram and Writing Goals
  • 00:01:55 – The Journey to Becoming a Novelist
  • 00:09:05 – Understanding the Enneagram
  • 00:12:46 – Writing Goals Based on Enneagram Types
  • 00:14:26 – Enneagram Types and Writing Challenges
  • 00:19:02 – The Ambitious Achiever (Type Three)
  • 00:22:05 – Writing Goals and Personality Types
  • 00:25:37 – Handwriting Vs. Typing
  • 00:28:17 – Overcoming Writing Challenges
  • 00:29:22 – Pursuing Passions
  • 00:30:16 – Empowerment through Writing
  • 00:30:59 – Enneagram Test
  • 00:31:30 – Book Incubator Info

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PublishHER Podcast Episode 117: Book Marketing, Reach, & Building an Audience with Becky Robinson

PublishHER Podcast Episode 117: Book Marketing, Reach, & Building an Audience with Becky Robinson

The discussion between Alexa and Becky emphasizes strategies to create reach, using effective social media marketing, the importance of consistency and longevity in building an online audience, and the idea that book marketing is a long-term commitment.

The Reach Framework, introduced by Becky Robinson, highlights the role of a website, email marketing, and social media in achieving a broader reach. The message encourages authors to approach book marketing with a focus on making a meaningful difference with their ideas and connecting authentically with their audience over time.

Reach equals expanding audience plus lasting impact. You really want to have both sides, because it's not great to have a wider audience if you're not making a difference for them, if they're not invested in what you have to share, if you're not adding value for them.-Becky Robinson

In this episode, we discuss:

    • Definition of Reach: Reach is more than just having a larger audience. It includes expanding the audience plus creating a lasting impact.
    • Effective Strategies for Social Media Marketing:
    • Show up consistently on social media with value.
    • Understand the importance of moving your audience from social media to your website.
    • Building Online Presence:
    • Start early and be patient. Building an online audience takes time.
    • Consistency over time is crucial for building an audience.
    • Long-Term Approach to Book Marketing:
    • Book marketing is a long-term commitment, more like a daily commitment to something rather than a race with a finish line.
    • The Reach Framework:
    • The book “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause” introduces the Reach Framework, focusing on the importance of a website, email marketing, and social media.
    • Four Reach Commitments: Value, Consistency, Longevity, and Generosity.
    • Generosity in Marketing:
    • Generosity involves giving away valuable content, ideas, and time.
    • Amplifying marginalized voices and providing support for their messages is crucial.

Expand Your Reach As An Author

Does it sound familiar to struggle with book marketing as an author, despite following conventional advice? You may have been told to simply post more on social media or run generic ads, only to find that these efforts yield minimal results, leaving you frustrated and disheartened. But there's a better way to achieve your goal. Let's explore effective strategies to maximize your book's exposure, your online reach, and create a meaningful impact with your writing.

Key Takeaways

  • Mastering Book Marketing Strategies: Learn the essential tactics for maximizing book exposure and sales.
  • Capitalizing on Key Dates for Book Promotion: Uncover the power of leveraging significant dates for boosting book visibility and engagement.
  • Embracing the Four Book Reach Commitments: Discover the fundamental commitments that drive authorial reach and impact.
  • Cultivating Generosity in Book Marketing: Explore the significance of generosity in fostering meaningful connections and expanding book influence.
  • Crafting Reach for Making a Difference: Unveil the strategies for building online reach and creating a substantial impact with your writing.

Memorable Moments on Reach:

00:03:12 – Defining Reach
Becky defines book reach as expanding audience plus lasting impact. It's not just about a wider audience, but also making a difference for them and adding value.

00:06:12 – Long-Term Approach to Building an Online Presence
Building an online audience takes time and consistent effort. Starting early and focusing on providing value is essential. It's a marathon, not a sprint.

00:09:41 – Importance of Email Lists and Social Media
Social media helps build relationships and grow the audience, but it's important to drive traffic to a website and collect email addresses for long-term engagement. The email list is a valuable asset for authors.

00:12:57 – Book Marketing as a Lifelong Commitment
Book marketing is not about a single launch but a daily commitment to staying visible and engaging with the audience. Consistency over time is key to long-term book sales success.

00:15:25 – The Book Reach Framework for Online Presence
The guest shares insights on the reach framework, emphasizing the significance of a strong online presence, email marketing, and social media. The four reach commitments – value, consistency, longevity, and generosity – are outlined as essential for building audience and lasting impact.

00:21:51 – Amplifying Marginalized Voices in Publishing
The importance of amplifying marginalized voices in the publishing industry is highlighted. The guest discusses the challenge for individuals from marginalized communities and the privilege of being able to amplify others' voices. The focus is on making a bigger difference with the ideas and inspiration shared.

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