PublishHER Podcast Episode 94: Bookshop.org – Why Authors Should Know About this Organization!
Bookshop.org is a nonprofit, online retail store that sells books – donating profits back to book retailers across the United States.
As an indie author, do you want to support your local bookstores but feel confused about Bookshop.org's mission? Have you heard the myths that Bookshop.org takes away sales from indie bookstores, only supports bestselling authors, and charges high fees? Don't worry – I'm here to set the record straight and share the truth about how Bookshop.org is actually benefiting indie authors and bookstores.
When we support the independent bookstores, we support the independent publishers, we support the independent authors. It all boils down into us helping each other. – Elle McKenzie
Just when I thought I had found the perfect ethical alternative to Amazon, I discovered a surprising twist in the story. Listen in as I uncover the unexpected truth behind Bookshop.org's mission to support independent bookstores and authors. You won't want to miss this shocking revelation.
In this episode, you will learn to:
- Understand Bookshop.org's inspiring objective of uplifting independent bookstores and authors.
- Dive into the rewards of Bookshop.org's affiliate program for both authors and publishers.
- Acquire tactics for featuring your book on Bookshop.org to boost its exposure.
- Keep yourself informed on Bookshop.org's game-changing plans for a free shipping and ebook platform.
- Appreciate the essential role of fostering diversity in book choices on Bookshop.org.
Benefits of Supporting Bookshop.org
Bookshop.org offers a unique opportunity for indie authors and book lovers who want to support local bookstores. This platform allows customers to purchase books online, with the majority of the profits going back to independent bookstores. This not only helps maintain the survival of small bookstores, but also provides authors with exposure through the platform's Bestsellers lists and regular newsletters. Bookshop.org gives 80% of its profits back to independent bookstores, ensuring that they thrive in the online market. Plus. the affiliate program allows authors to earn a 10% commission on book sales through their unique affiliate links.
Key Takeaways
- Understand Bookshop.org's inspiring objective of uplifting independent bookstores and authors.
- Dive into the rewards of Bookshop.org's affiliate program for both authors and publishers.
- Acquire tactics for featuring your book on Bookshop.org to boost its exposure.
- Keep yourself informed on Bookshop.org's game-changing plans for a free shipping and ebook platform.
- Appreciate the essential role of fostering diversity in book choices on Bookshop.org.
Memorable Moments:
00:14:06 – Making Books More Visible on Bookshop.org,
Authors can promote their books on Bookshop.org by reaching out to booksellers and mentioning that their books are available there. Curated book lists can be created to get more exposure to readers.
00:23:27 – Bookshop.org's Bestseller List,
The sales and advertising team selects the bestseller books based on certain parameters. A book does not have to be a bestseller to be on the bestseller list.
00:26:08 – Getting on Bookshop's Lists,
After signing up for Bookshop's affiliate program, authors can submit lists for consideration to be displayed on the homepage. These lists can be anything, from recommended reading to holiday selections.
00:33:48 – Supporting Local Bookstores,
Bookshop is a tool for authors to offer their readers an alternative to Amazon and support local bookstores. The program gives 80% of book sale profits to local retailers, and affiliates can use their links to promote not only their own books, but others in their community as well.
