Are you ready to take your book business to new heights? The Bestseller Secrets Summit is just around the corner—October 27 to October 31—and you won’t want to miss it!
Featuring a lineup of incredible speakers including Dave Chesson, Thomas Umstattd Jr., Monique Danielle, Matt Stone, Sue Muller Hacking, and Nick Erik, this summit is designed to help you increase your royalties and build a profitable business on the back end of your book.
Here’s a sneak peek at some of the sessions you’ll have access to:
Supercharging Collaboration With AI: How to Grow Your Audience Without Paid Ads
AI Optimization for Authors: How to Get ChatGPT And AI Programs to Recommend Your Book
Training Your AI Writing Partner: How to Use AI to Assist With Editing, Research, And Feedback While Preserving Your Unique Voice
The Metadata Advantage: Keywords, Categories, and Copy That Sell Books
How to Write a Memoir That Shines and Has Readers Begging for More
Mastering the Blurb: How to Turn Browsers Into Buyers With the Right Words
The 2025 Facebook Ads Blueprint for Authors
Every session is packed with practical strategies you can apply immediately—no fluff, just results.
Secure your free spot at the Bestseller Secrets Summit by registering now. Register for FREE here!
I look forward to seeing you there!
P.S. Don’t miss out on this incredible opportunity to learn from the best in the industry. Register for the Bestseller Secrets Summit today! Register for FREE here!
This is a special event in the writing world. Many returning attendees buy their ticket a year in advance, and once you experience it, you’ll understand why.
From October 18 to 22, get ready for an in-depth craft education in fiction, surrounded by one of the most welcoming and supportive communities online.
Get unstuck. Stop your story wandering off course. And help your next novel become the breakout hit you deserve.
Choose your summit experience:
All-Access Pass Includes:
âś“ Lifetime replay access (watch anytime, as often as you like)
âś“ Exclusive bonus course: “Is Your Chapter One Starting in the Right Place?”
âś“ Speaker bonus bundle (only available to pass holders)
âś“ Professional transcripts of every session
âś“ Private podcast feed – take the summit with you anywhere
âś“ Freedom to take breaks and rewatch key moments
âś“ Early bird discount (ends soon!)
Free Live Pass Includes:
✓ Live access to all sessions (October 18–22)
âś“ Welcome pack and community forum access
What you get by registering (either option):
A welcome pack with highlights from past summits and a free summit workbook
An invite to our pop-up community forum where you can meet fellow participants
A link to our secret treasure hunt where you can win prizes and discounts
This summit has become a staple of many writers’ calendars, and not just because the talks are deep and applicable. You’ll also appreciate the firm code of conduct that keeps things feeling friendly, low-key, and non-icky.
As one past attendee put it:Â “I love how anything Daniel touches seems absent from bullies, hate speech, rudeness, etc. It feels very peaceful to be part of this group.”
This year’s incredible lineup covers:
Low stress outlining techniques
Designing compelling scenes that hook readers
Creating memorable locations that feel real
The power of deliberate practice for writers
And many, many more craft-changing sessions!
By the end of this summit, you’ll walk away with a fresh toolkit to handle any plotting challenge.
Executive Author Success: Decide The Right Nonfiction Book To Create For Your Business, Brand And Legacy Building Goals
Carol Abrahamson will reveal her groundbreaking system for how to decide the right nonfiction book to create when authors seek bigger and broader results than selling lots of copies – i.e., results that build their business, brand or legacy.
If you are an aspiring author seeking game-changing results from your eventual nonfiction book, this session will show you how to create a book that will lead to bigger and broader results than selling lots of books (i.e., business-building, brand-building and legacy-building ones).
Laced with real-world examples, in this info-packed session by longtime business-building publishing expert, multi-award-winning author of 42 nonfiction books and creator of The Right Book Course about creating a book that will actually produce your desired growth results.
✨By the end of this workshop, attendees will learn:
What you must master that’s not in the publishing industry’s wheelhouse How to decide the right type of book to create for your specific goals How to embed your goals into the very DNA of your book The foundational strategic decisions you need to make if you’re seeking business-, brand- or legacy-building results from your book 50 book types to consider and where to find hundreds more
​Carol Abrahamson has been a publishing industry leader since the 1970s as a top McGraw-Hill executive, book awards judge, book industry entrepreneur and business-building guide and advisor to hundreds of nonfiction authors. ​Her first book brought ​her brand new, 1-person business over $2 million in consulting revenues, not because it was exceptional, but because ​she had foundational unusual income streams in place to grow ​her business with leverage and momentum, largely by doing things my competitors weren’t and thereby differentiating and distinguishing ​herself. ​She’s now used more than 45 unusual income streams of many types (not just foundational ones) to grow ​her expert businesses as ​she has written 41 more nonfiction books about ​her expertise, ​She has identified and now popularize over 300 of these growth strategies and currently ha​s programs about choosing the right handful of them to create a remarkable thriving business and be admired for their business savvy within their industry or niche. ​She suggests that clients choose a mere 1 or 2 foundational income streams to add to their business every year or 2.
This actionable workshop is designed for authors at any stage — whether traditionally published, indie, or hybrid — who want to build long-term visibility, grow their audience, and increase book sales without burning out. We’ll break down what an “author brand” really means (beyond logos or aesthetics), how to clarify and communicate your value, and how to use your brand as the foundation for everything from marketing to media outreach. This session is ideal for both fiction and nonfiction authors who want their name and work to stick with readers long after they leave the page.
✨By the end of this workshop, attendees will learn:
Define their unique brand positioning and audience connection points
Understand how to use brand clarity to guide email, social, and outreach strategies
Develop 3 signature brand messages to use across platforms
Learn how to stand out in a crowded genre without relying on trends or gimmicks
Lacy Lieffers is a strategic book marketer, author coach, and founder of Black Fox Marketing. With over 18 years of experience in marketing and communications — including the past decade specializing in author branding, launch strategy, and long-term visibility — she’s helped hundreds of authors across all genres sell more books, grow their platforms, and position themselves as go-to names in their niche. Known for her down-to-earth approach and practical teaching style, Lacy focuses on strategies that create connection, clarity, and long-term results — not just quick wins or burnout-inducing tactics. Her signature tools and coaching frameworks help authors at all levels confidently share their stories, reach new readers, and build sustainable success. Lacy has spoken at writing festivals, industry panels, private communities, and top-ranked writing and publishing podcasts across the world. Through Black Fox Marketing, she also offers digital tools, workshops, and custom marketing plans tailored specifically for authors.
