This practical and interactive session guides nonfiction authors through a proven system to make money with their book. You’ll learn how to sell in bulk, land speaking gigs, and use your book to grow your impact, income, and influence.
✨By the end of this workshop, attendees will understand:
Why bulk book sales outperform one-at-a-time sales (and how to get them).
The difference between marketing and selling—and why you need both.
How to position your book for speaking, training, and consulting opportunities.
A step-by-step strategy to connect with decision-makers who buy in volume
Susan Friedmann, CSP (Certified Speaking Professional), is a trailblazer in nonfiction book marketing and coaching. With over 30 years in marketing, sales, and publishing, Susan works with nonfiction authors in niche markets who are passionate about using their books to make a difference. Through her company, Aviva Publishing, she’s published over 1,000 titles and helped hundreds of authors stand out, sell in bulk, and gain recognition in their field. A prolific writer, Susan has authored 18 books—including one that sold over 500,000 copies to a single company. Her intuitive coaching helps authors tap into profitable market gaps and position themselves as go-to experts. She’s also the host of Book Marketing Mentors, an award-winning podcast now in its ninth year, ranking in the top 1.5% of shows worldwide. A fearless adventurer, Susan embraces life—whether practicing yoga, traveling the world, or even hugging tigers!
At the Women in Publishing Summit, we are big fans of Your Book Is Your Hook. We know the value of having industry experts on your side, and this team is the go-to resource for anything publishing-related, from helping you refine your book concept to planning and executing a marketing strategy.
The best thing that Your Book Is Your Hook does is streamline the entire process of turning a book idea into a published product in as little as 90 days. Their unique “Thought to Sales” process ensures that authors can go from having an idea to seeing their book in the marketplace in as little as three months.
They also offer private consulting, literary agent matchmaking, ghostwriting, and collaborative editing services. This holistic support system is designed to help authors navigate the complexities of the publishing industry and achieve their goals.
What does Your Book Is Your Hook do?
Your Book Is Your Hook is a full service consulting practice serving book writers, screenwriters, playwrights, and wannabes, as well as the entire publishing industry. Services include 1:1 consulting for writing, marketing, and getting published.
What kind of author needs Your Book Is Your Hook?
Whether your project is fiction, non-fiction, or for children, they can help you make it happen. Their consulting services fill in the gaps and help you understand the industry, access the resources you need at the right time, and organize your approach so you can get your project done and out properly into the marketplace in as little as 90 days or with a literary agent, publisher, or producer.
How can I learn more about Your Book is Your Hook?
To learn more about Your Book Is Your Hook, you can visit their website: Your Book Is Your Hook.
Female Founder and CEO
The female founder and CEO of Your Book Is Your Hook is Jennifer S. Wilkov. She is a dynamic keynote speaker, multi #1 international best-selling award-winning author, spokesperson, award-winning freelance writer, and impactful business consultant. Jennifer is also the host of the “Your Book Is Your Hook!” podcast, where she provides valuable insights and interviews with industry professionals to help authors and writers succeed.
