PublishHER Podcast Episode 92: Free publicity & PR tips for authors that work with Liz Kelly

PublishHER Podcast Episode 92: Free publicity & PR tips for authors that work with Liz Kelly

Liz Kelly is a publicist who loves helping authors find their WOW message and boil it down to the key and most exciting elements to garner the attention of media looking to feature you! Join us for some great tips on finding media coverage to promote your book.

Join Liz Kelly as she reveals how to master the art of PR and secure free publicity, including the ironic story of how she failed second grade but gained the gumption to pitch national media and book clients on top shows in just five minutes.

The secret is you want to use the power of threes and use things like emphasis statements. Just keep it simple and put that emphasis statement on there. – Liz Kelly

This is  Liz Kelly's story:

From failing second grade to becoming a renowned PR expert, Liz Kelly's journey has been anything but ordinary. Her unwavering determination was first tested when she fearlessly confronted her school principal about her missing report cards. This early gumption laid the foundation for her future success, as she later transitioned from the corporate world to the realm of public relations. Liz's passion for storytelling and helping others led her to write “Eight Second PR,” a book that empowers authors to capture media attention by crafting their own “Wow Story.”


After this episode, you will be able to:

  • Develop a captivating ‘Wow Story' that commands media attention.
  • Hone your skills to pitch like a pro and secure valuable guests and book features.
  • Discover the advantages of targeting niche podcasts for increased book sales and audience engagement.
  • Uncover the worth of traditional media in securing free publicity and audience growth.
  • Persist through challenges and tap into expert guidance for triumphant public relations outcomes.


Pitching to the Media

When attempting to reach media houses, it is crucial for authors to ensure the pitch is perfect, the timing is right, and the book is tailored for the targeted audience. This increases the chances of landing interviews and coverage. Alongside a compelling pitch, you should present yourself professionally and consider media training before appearing live in any format. In the podcast, Kelly shares a remarkable example of how a persistent and well-prepared pitch over eight months culminated in a CNN booking in under five minutes. She encourages authors to practice and persevere, emphasizing that persistence is key in capturing media attention. Being prepared with a perfect pitch, an attractive book, and the right timing can take authors a long way in earning media interest.

Key Takeaways

  • Consider doing your own PR with the help of the tips in Eight Second PR
  • Practice your sound bites and key points for media interviews, especially for TV appearances
  • Reach out to podcasts to reach your niche audience
  • Use emphasis statements and the power of threes to make your story stand out
  • Don't give up – keep trying and pitching until you get a yes from the media.

Memorable Moments:

00:06:33 – Developing a Wow Story,
Liz shares how authors can develop a wow story by making their story different from everyone else's. She provides examples of clients with powerful wow stories and discusses the importance of finding the perfect pitch at the perfect time with the perfect book.

00:17:55 – Using Podcasts for Publicity,
Liz discusses how podcasts can be advantageous for authors by providing more time to tell their stories, practice sound bites and reach a niche audience.

00:19:05 – How to Get $50,000 in Free Publicity,
Liz shares how a client who used her book, Eight Second PR, got $50,000 in publicity value from just one TV interview by having an engaging story, making it easy for the media, and promoting a helpful message to their audience.

00:21:27 – Finding Reporters on Social Media,
Liz suggests researching reporters on social media platforms like LinkedIn and Instagram to find contacts and pitch your story to them.

WIP Thursday Webinar Series: Finding Ideal Podcasts for Author Visibility

WIP Thursday Webinar Series: Finding Ideal Podcasts for Author Visibility

Build your author brand with podcasts!

We're thrilled to welcome Alex Sanfilippo, founder of PodMatch, to talk about the best way to tackle the podcast pitching process. Alex will explain how to move beyond pitching to book and author-related podcasts to find podcasts that align with your brand and niche, actually helping grow your audience while at the same time, streamlining the entire podcast pitching process so you can focus on what matters, being an author!

Here at Women In Publishing, we use and love Podmatch! Learn more about Podmatch, and explore the site before this webinar so you can ask Alex ALL the questions.

Register today:


Decoding Book Publicity, with Lilian Sue

Decoding Book Publicity, with Lilian Sue

What's Holding You Back from Seeking PR for Your Book?

Learn how to develop a successful PR strategy that will position you as a global industry leader, step by step!

Learn how to:

  • Develop a healthy & strong PR mindset by setting the right goals and creating mantras that will help you move past mindset blocks (we’ll also cover how those can help bust common PR myths)
  • How to properly position your brand & your book to stand out
  • Build a comprehensive PR strategy that will help you achieve your goals and incorporate key milestones & holidays.
  • Discover some of the tools that will help you find the right media at the right time

Register at

$25 (Free for WPS Members)

WIP Webinar Series: Authors in Media

WIP Webinar Series: Authors in Media

Presented by Women in Publishing Summit sponsor, Authors in Media

Authors In Media:  Marketing Your Book and Message in Media

Mary will be sharing her unique Media I.M.P.A.C.T. Method™ which lays out her strategic step-by-step approach to marketing a nonfiction book successfully in traditional Media.

This webinar will be presented by Authors in Media founder, Mary O'Dohonue.

With 12 seasons on The Oprah Winfrey Show, as a Post Producer and Associate Director, plus years on NBC Nightly News, The Today Show, and Meet the Press, and stints in local TV news and radio, Mary is the definition of a Media Insider.

But her decades of experience in media haven’t all been behind the scenes. Mary is also a bestselling author and parenting expert who has been featured in television, radio, print and online interviews. In fact, a single media interview catapulted Mary’s book When You Say Thank You, Mean It to bestseller status on Amazon in 12 hours, not only becoming #1 in Parenting but also breaking into the top 100 overall out of millions of books.

That’s right – one strategic media interview can turn your book into a bestseller.

As a media insider and bestselling author, Mary is uniquely qualified to teach you how to become the “go-to” expert in Media – and you don’t have to hire a publicist.

Please note – Mary works primarily with NONFICTION authors and the event will be geared to that. Fiction authors may take some great points from this, especially if you have a theme or relevant topics that you can discuss in the media – outside of the fact that you've published a book.

Register for this webinar, and the entire webinar series all at once!