Building a sustainable author career isn’t about chasing trends—it’s about creating a reliable system that attracts, engages, and retains readers.

In this session, publishing consultant Alexa Bigwarfe introduces the Readers on Demand framework, showing authors how to move people from casual discovery into loyal fans who eagerly open emails and buy books.

Attendees will learn how to design a reader pipeline, create irresistible opt-ins, set up a strong welcome sequence, and keep readers engaged with consistent, authentic communication.

Whether you’re just starting your list or ready to strengthen it, this session provides a practical roadmap to building long-term visibility and sales.

Friday, October 24, 2025 10 a.m. Pacific • 12 p.m. Central • 1 p.m. Eastern • 5 p.m. GMT

Key Takeaways:

• Build a Reader Pipeline – Know the 5 stages from discovery to superfans and identify where you’re losing people.

• Attract & Welcome – Create an irresistible lead magnet and a simple welcome sequence that builds trust fast.

• Engage to Retain – Consistently nurture your list with authentic content that keeps readers opening, buying, and sharing.

This session will be recorded. Register to join us live or receive a link to watch the replay.