PublishHER Podcast Episode 110: The Raging Grannies – Sharing Your Story & Social Justice Messaging through a book with Samantha Wilson

PublishHER Podcast Episode 110: The Raging Grannies – Sharing Your Story & Social Justice Messaging through a book with Samantha Wilson

Captivated by the merging of publishing and social justice, Samantha Wilson has found a unique way to use books as a tool for emotional marketing among Gen Z and Millennial readers.

With Gen Z and Millennial readers hungry for meaningful content, Samantha's approach taps into the untapped potential of books as a medium for emotional marketing and social change. Through her innovative strategies and emphasis on authenticity and engagement, Samantha is revolutionizing the way books are used as a force for good.

Books are an untapped market for marketing, especially among Gen Z and Millennials who are conscious consumers. These generations have a strong emotional connection to books, and it's a place where you can build trust, engagement, and authenticity while addressing important social justice issues. – Samantha Wilson

In this episode, we discuss:

  • The power of storytelling in promoting social justice issues and how to amplify your message through books; story telling as a form of activism
  • The impact that books can have in raising awareness about social justice issues and gain insights on how to effectively engage readers.
  • The unique and powerful role that books can play in emotional marketing among Gen Z and Millennial readers, connecting with them on a deeper level.
  • The value of collaboration and the expansion of services in the publishing industry, and learn how to leverage partnerships to amplify social justice efforts through books.
  • Insights into how to leverage books as a platform to create various productions and platforms for social justice stories, expanding the reach and impact of your message.

 

Your Book As a Tool For Social Change

Learning how to effectively use books as a tool for social change requires a mix of creativity, strategic thinking, and passion for the cause you're advocating for. Authors should tap into their readers' emotions, using storytelling as a potent hook to keep them engaged and invested in the cause. To maximize impact, consider implementing meaningful calls to action in your narrative and form strategic partnerships to amplify your message.

Key Takeaways

  • Discover the transformative power of storytelling in promoting social justice issues and learn how to amplify your message through books.
  • Uncover the profound impact that books can have in raising awareness about social justice issues and gain insights on how to effectively engage readers.
  • Explore the unique and powerful role that books can play in emotional marketing among Gen Z and Millennial readers, connecting with them on a deeper level.
  • Understand the value of collaboration and the expansion of services in the publishing industry, and learn how to leverage partnerships to amplify social justice efforts through books.
  • Gain insights into how to leverage books as a platform to create various productions and platforms for social justice stories, expanding the reach and impact of your message.

Memorable Moments:

00:01:09 – Samantha's Background,
Samantha shares her journey as an activist, starting with animal rights and climate justice in 2010. She discusses her experience studying ethical fashion in India and how it led her to combine her passion for social justice with publishing and marketing.

00:07:30 – The Power of Publishing for Nonprofits,
Samantha discusses the unique power of publishing for nonprofit organizations. She explains how books can serve as a vessel to spread their mission, educate and inspire readers, and attract donations, volunteers, and impact sponsors.

00:10:46 – Using Books for Marketing and Call to Action,
Samantha provides tips on how authors can use their books for marketing and achieving their desired outcomes. She emphasizes the importance of reaching out to influencers, bloggers, and journalists, and thinking about the call to action readers should take after reading the book.

00:17:01 – Partnering with Small Businesses for Social Impact,
The guest discusses how partnering with small businesses can help generate revenue for nonprofits while also promoting the businesses themselves. This creates a win-win situation where both parties benefit and contribute to social impact.

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