All About Illustrations and Book Creation
Achieve a professional, visually stunning book by understanding the illustration and design process from start to finish. Learn how to find and collaborate effectively with the right illustrator, follow proven workflows, and avoid the most common mistakes in book and cover design.

Understanding the Routes to Publishing
There’s no one-size-fits-all publishing path. In this session, you’ll learn the pros and cons of traditional, hybrid, and self-publishing options. Alexa will walk you through the tools, timelines, and expectations so you can make informed choices and publish with confidence.

Pre-Launch Marketing for Children’s Authors
Set your book up for success long before launch day! You’ll learn the essential strategies for building your audience, growing your email list, gathering early reviews, and creating buzz. Topics include ARC teams, Goodreads, review tours, media outreach, and social media prep.

Post-Launch Marketing
Your marketing journey doesn’t end on launch day! Learn how to keep momentum going with book awards, school visits, events, promo opportunities, and ongoing marketing systems that sustain book sales for months and years to come.

Q&A Intensive
Bring your questions! Get personalized advice and feedback from two experienced professionals who’ve helped hundreds of children’s book authors create, publish, and sell their books successfully.

Meet Your Hosts:

Alexa Bigwarfe is a USA Today bestselling author, publisher, and founder/CEO of Write|Publish|Sell and Purple Butterfly Press. She helps authors navigate the self-publishing process and build strong marketing foundations. Alexa has guided thousands of authors through writing, publishing, and promoting their books, with a particular passion for empowering children’s authors to succeed.

Karen Ferreira is an award-winning illustrator, design expert, and founder of Children’s Book Mastery and Get YourBookIllustrations. She helps children’s book authors master every stage of the journey, from writing and illustration to publishing and marketing, by providing expert support and practical training. Through her coaching, online programmes, and the annual Children’s Book Mastery Summit, she has helped thousands of authors bring their stories to life.