Grief Becomes Purpose: 9/11 Stories with Ann Van Hine and Holly Little

Grief Becomes Purpose: 9/11 Stories with Ann Van Hine and Holly Little

by | Sep 11, 2026

Two women in this community lost family on September 11, 2001. One published her book about it in 2021. The other publishes hers today, on the twenty fifth anniversary.

Twenty years apart. Same day, same loss, two different answers to when a person is ready.

Alexa recorded this one without a script, and she says so out loud partway through, after losing her own thread: “You may have noticed I’m doing this one off the cuff. I didn’t script it because I really want to just talk from the heart.”

What she wants to talk about is Ann Van Hine, whose husband Bruce responded with the FDNY and never came home, and Holly Little, whose brother Todd died that day. Both of them wrote a book. Neither book came fast. And both of them did the second thing, the one we tend to run out of steam for after the writing is done.

Three threads follow. What Ann did with a life that fell apart in public. What Holly did with twenty five years of waiting. And the argument Alexa makes about both of them, which applies to your book too, whatever it is about.

Quick answer: On the 25th anniversary of 9/11, Alexa honors two authors in the Women in Publishing community. Ann Van Hine lost her firefighter husband that day and wrote Pieces Falling. Holly Little lost her brother and publishes her memoir today, 25 years later.

This one is for anyone carrying a story they have not written yet, and for any author who has published a hard book and cannot get anyone to see it. No experience level assumed.

How Do You Commemorate the Past While Also Creating Space for Your Future?

Bruce Van Hine was a firefighter. He responded. He did not come home. Ann was left with two young daughters and a life that no longer resembled the one she had planned.

Alexa describes what came next as a question rather than a process: “Ann’s journey from that point in time very much began one of how to cope with life when the pieces just fall around you and how you rebuild after such a tragedy.”

And then the question that sits at the center of Ann’s book, which Alexa reads out because it is the one she has spent her own career circling: “How do you commemorate the past while also creating space for your future?”

She does not let that pass as someone else’s problem. “I know that’s something that I’ve written about a lot to grieving moms,” she says. “The last journal that I did was Permission to Thrive, right? Because that’s an important question.”

Alexa’s publishing career started after she lost her daughter. She wrote for grieving mothers first and built everything else on top of that. So when she talks about Ann’s book, she is not describing a genre she admires from the outside.

Part of Ann’s answer came through work. Since 2006 she has been a docent at the 9/11 Tribute Museum, and when the Nonfiction Authors Association asked what inspired her to write the book, that is where she started. Alexa quotes the answer: “Since 2006, I had been volunteering as a docent at the 9/11 Tribute Center Museum and realized the importance of humanizing history.”

Humanizing history.

Because here is what happens to a day like September 11 as it recedes. It becomes a number. Two thousand nine hundred and seventy seven people. Then a set of images everyone has seen. Then a date on a calendar with a moment of silence attached.

The work of a memoir is to put one man’s name back on it, Bruce, a firefighter with two daughters and a wife who is still here.

The Story Did Not End That Day, and Neither Did the Dying

There is a reason these books keep finding new readers rather than aging out.

More than 9,400 people have now died of illnesses linked to 9/11, according to recently published World Trade Center Health Program data. That is roughly three times the number killed in the attacks themselves. The program was still caring for more than 144,000 responders and survivors as of the middle of this year.

Twenty five years on, this is not a closed historical event with a fixed casualty list. It is an ongoing one, and there are tens of thousands of families somewhere on the same road Ann has been walking since 2001.

Alexa puts the widow’s version of that risk in one line. Ann’s book, she says, “speaks to anyone who has survived the loss of someone, particularly in 9/11, and just the danger that goes around with being a first responder’s wife every day.”

That risk runs every day of a career, not just the day it comes due.

This Just Isn’t a Book With a Beautiful Cover That Nobody Knows About

Alexa googled Ann the morning she recorded this.

“I encourage you to Google Ann Van Hine after this,” she says, “and you will see all of the accolades, the interviews, the information, the context about her story and her book that is out there.”

She found something new while she was there. Ann had recently received a five star best book review from Chanticleer Book Reviews, which happens to be one of the Women in Publishing sponsors. “And these are out there when people are Googling you,” Alexa says. “People will see these things.”

A review outlives the week you got it, sitting in the search results whenever a reader, a producer, a librarian or a conference organizer types your name.

“What I really love about Ann and her story is that she is implementing all the things to make sure that this just isn’t a book with a beautiful cover that’s on Amazon that nobody knows about.”

Ann speaks to groups. She pitches her own story. She does interviews on websites and in the media. She has told it in Ireland, Belgium, England, and Japan. “This is how you amplify your message,” Alexa says. “This is how you make sure that your story doesn’t get lost.”

And then, because she is being honest rather than tidy: “And it’s hard and it takes work and you’ve got to just push through it.”

She also makes a confession on air and turns it into a commitment. “My regret is that I haven’t interviewed Ann yet. I need to fix that in this next year.” Then, directly to Ann: “Hope you’re listening and hold me to it. Hit me up. Let’s do this.”

It Took 25 Years for Her to Finally Get the Book Together

The second author is newer to Alexa. They met online through a media event, then sat down together in person in New York City.

Holly Little is a lawyer, a mother, and a Bible teacher. Her brother Todd was killed on September 11. And her book, 9/11: Reflections of the Past 25 Years, publishes on the anniversary itself.

Alexa reads the description, and it contains the phrase that ended up naming this episode: “Through Todd’s story, readers are invited to discover how grief can become purpose, how faith can sustain us when answers do not come, and why remembering still matters.”

Grief can become purpose. Alexa runs it straight through all three of them, Ann, Holly, and herself: “just like Ann, and just like my story starting out there with the loss of my daughter.”

“For Holly, it took 25 years for her to finally get the book together and out for a lot of different reasons.”

Twenty five years is how long it took her to be able to write about her brother, which is a different thing from a missed deadline. If you are carrying something you have not written yet, and you have been treating that as evidence of a personal failing, Alexa’s line is the correction: “sometimes it takes a long time.” The book comes out when you can write it, and it reaches someone then.

None of Us Escapes Grief

Then Alexa widens it out past September 11, and this is where the episode starts working for people with no connection to that day at all.

“One thing is certain, and we hope it won’t be ever another event like 9/11, but none of us escapes grief. None of us escapes losing someone.”

That is why Alexa keeps circling back to books as the delivery mechanism. Not as a product. As the thing that reaches a person who thinks they are the only one.

“We love to know that we’re not alone in our journey,” she says. “We love to hear about brave people. We love to see an underdog win.”

Then, on what authors are for, whatever the genre:

“We bring people into the world of our book and we share with them. We teach, we provide empathy, we give insights into worlds and places and stories and people that we might not ever be exposed to if it weren’t for books. We are able to change people’s lives and change people’s perspectives and give hope and give encouragement.”

She closes the episode with a list of who she is remembering. The people she served with. The people in the towers. Flight 93. The passengers on the other flights who may never have known what was happening. The families. And the service members who died in the wars that followed, or who came home and did not survive what came home with them.

“Let us never forget.”

Then the practical charge, which is the one she actually wants you to act on: “Your words have power. They have incredible power. But the power is only as good as how many people actually see those words.”

What’s Next?

If this episode named something you have been carrying, the room where that turns into a plan is Stages and Pages 2026, October 15 to 17 in San Antonio at the Sol Cypress Hotel on the River Walk.

It is the Women in Publishing in-person conference, built in collaboration with April Adams Pertuis of LIGHTbeamers, whose keynote development program Alexa went through as a student. Alexa brings the publishing expertise, April brings the speaking expertise, and the whole thing is aimed at exactly the author in this episode: “if you have a big story and a big mission and you’re trying to get more visibility around that, you’re trying to speak more, you’re trying to get out there and do the things, you need to be at Stages and Pages.”

General admission is $497 and covers two days of keynotes, teaching panels, implementation tracks, the author showcase wall, sponsor expo, hot seat coaching, and the workbook. VIP is $1,497 and adds the Saturday implementation day, the Thursday River Walk dinner, priority sponsor meetings, and front row seating. GA is capped at 100 seats and VIP at 20. Payment plans are available.

One date that matters this week: the hotel room block closes September 15, 2026.

Three things to do this week:

  1. Buy both books, today if you can. Pieces Falling by Ann Van Hine and 9/11: Reflections of the Past 25 Years by Holly Little. If you have already read them, leave the review instead. If neither is in the budget, share the links. Alexa is explicit that this is the assignment: “help us amplify and share these important stories.”
  2. Google yourself the way a stranger would. Open a private window and search your own name plus your book title. Whatever comes back is what a producer or an event organizer sees. If there is room on that page, the next thing to go after is a review, an interview, or a pitch, not another draft.
  3. Name the story you have not written yet. Write one sentence describing it and put it where you will see it. You are not behind. Holly took twenty five years.

Alexa signs off the episode with “you’ve got this, and we’ve got you,” which is the closest thing Women in Publishing has to a house motto. On this particular anniversary she means the second half of it more than the first.

Cheering you on, Alexa

Alexa Bigwarfe is the founder of Women in Publishing and the Women in Publishing Summit, a book marketing strategist, and the host of Alexa’s Publishing Chat.

Frequently Asked Questions

What are the best memoirs written by 9/11 families?

On Alexa’s Publishing Chat’s 25th anniversary episode, Alexa Bigwarfe features two. Pieces Falling: Navigating 9/11 with Faith, Family, and the FDNY is Ann Van Hine’s account of losing her husband Bruce, an FDNY firefighter, and raising their two daughters in the years after. 9/11: Reflections of the Past 25 Years is Holly Little’s memoir about her brother Todd, published on the 25th anniversary itself. Both look past the statistics to individual lives. Listen to the full episode on Alexa’s Publishing Chat wherever you get your podcasts.

How long should I wait before writing about a traumatic loss?

As long as it takes, according to Alexa Bigwarfe on Alexa’s Publishing Chat. She sets two authors side by side: Ann Van Hine published Pieces Falling in 2021, while Holly Little needed 25 years before her book was ready. Alexa’s position is that a long delay is not a failure of discipline, it is the time required to be able to write the thing at all, and a book that arrives late still arrives when some reader needs it. Hear the full conversation on Alexa’s Publishing Chat.

Is it selfish to write a memoir about my own loss?

This is the misconception Alexa Bigwarfe pushes back on in this episode of Alexa’s Publishing Chat. “When you write a book like this sometimes you feel like it’s just about yourself,” she says, “but the truth is this book speaks to anyone who is trying to pick up the pieces after a significant and unexpected loss.” She points out that Ann Van Hine’s book reaches first responder spouses, anyone grieving a sudden death, and readers who want the history humanized. Listen on Alexa’s Publishing Chat.

How do you market a memoir so it actually reaches readers?

Alexa Bigwarfe uses Ann Van Hine as the working example on Alexa’s Publishing Chat. Ann speaks to groups, pitches her own story, does interviews on websites and in the media, and has collected reviews and awards including a five star best book review from Chanticleer. Alexa’s framing is that those credentials are what a reader, producer, or event organizer finds when they search your name. “The power is only as good as how many people actually see those words.” Full episode on Alexa’s Publishing Chat.

Who should listen to this 9/11 episode of Alexa’s Publishing Chat?

Anyone who lost someone on September 11, anyone writing a memoir about grief or trauma, first responder families, and indie authors trying to build visibility for a book with a heavy subject. Alexa Bigwarfe hosts this one unscripted, drawing on her own service in the Air Force in 2001 and her work writing for grieving mothers. It runs about fifteen minutes. Find it on Alexa’s Publishing Chat.

Sources cited and linked:

  • World Trade Center Health Program data via ABC News, September 2026, for the 9,400+ deaths from 9/11-related illness, the comparison to the 2,977 killed in the attacks, and current enrollment: https://abcnews.com/Health/after-thousands-deaths-responders-navigating-health-effects-25/story?id=136210477
  • Pieces Falling publication year and publisher confirmed via library catalog records: Illumify Media, 2021, ISBN 9781955043229
  • Ann Van Hine’s biographical details, docent role, and international speaking, confirmed via her published author bio
  • Stages and Pages 2026 dates, pricing, venue, and seat caps, confirmed by Alexa.
Alexa Bigwarfe

Alexa Bigwarfe

Founder & CEO of WritePublishSell & the Women in Publishing Summit

 

Alexa Bigwarfe is a publishing strategist and creator of Book Launch in a Box, where she helps authors simplify their marketing and build launches that actually work. She specializes in turning books into platforms for visibility, partnerships, and revenue through proven, scalable strategies.

How to Get Speaking Gigs (and Keep Them) with Sasha Simmons

How to Get Speaking Gigs (and Keep Them) with Sasha Simmons

by | Sep 4, 2026

For indie authors, fiction and nonfiction alike, who want to amplify their message on stage. Also for leaders and organizational decision-makers looking for speakers who deliver transformation beyond motivation. No speaking experience required, no agent necessary.

To become a speaker, start by speaking for free at local venues to build a sizzle reel, create a one-pager listing your topics and bio, claim an active LinkedIn profile, and send 25 personalized cold emails daily to events that fit your message. Sasha Simmons, founder of Witavation, emphasizes that speaking is half art (what you say) and half business (getting booked), and most successful speakers treat both sides with equal effort.

“I just started telling everyone I was a speaker,” Sasha Simmons says. “People at the gas station, in the grocery store, anyone that would listen to little old Sasha.”

This was 2010-something, at a gas station or a grocery store, when she had zero speaking credits and zero business being on any stage. Her only credential was that she had mentored her boyfriend’s younger brother through the college process, gotten asked to create a PowerPoint presentation for a church youth event, stepped on a stage for the first time, and felt something click.

“It was that moment. You know how you have that moment? It was that moment.”

Three months later, after she started telling everyone she was a speaker, word made its way back to the president of the university where she was doing her graduate work. They were looking for a student speaker for 500 of their top donors. Sasha interviewed for the job along with a few other students. She got it.

She stood in front of that audience shaking, talking super fast, making every first-time speaker mistake in the book. When she watches the footage now, she winces. But the room was watching a speaker who showed up unprepared and unafraid, and something about that landed.

That is the paradox she is on Alexa’s Publishing Chat this week to untangle: Speaking is half art and half business. The art is what you say and how you say it. The business is the 25 emails a day, the sizzle reel, the one-sheet, the mirrors in your bedroom, the reading habit, and the absolute refusal to stop when the first 19 events say no.

Today, Sasha runs Witavation, a professional development company that works with organizations like USDA, Nationwide, Chase, and Microsoft to move teams from stuck to strategic and reactive to proactive. Her 13 years in the speaking space have taught her something most motivational speakers never figure out: inspiration without frameworks is just a high that fades. Real transformation requires wit, vulnerability, and tools people can actually use.

If you have written a book, built a message, or fought to get your story told, you are going to want to take notes. If you lead a team and are tired of generic motivational speakers who leave nothing behind, this one is for you too. There is no such thing as an overnight speaking success any more than there is an overnight bestseller. But there is a formula.

The Art and the Business Are Not the Same Thing

When Sasha started coaching speakers, she noticed something that surprised no one who has ever tried to do two things at once: people were treating speaking like it was only one thing.

“There is the talent of speaking, being on the stage or doing a webinar, whatever the case may be. And then there is the business of speaking,” she says. “And if you don’t know the business of speaking, you will never have a successful career as a speaker.”

Alexa nods. She has been building platforms for long enough to know this is the fault line where people split. They can give a great talk and still never get booked. Or they can do all the right outreach and then freeze on stage. The two are not the same skill.

“So it’s really twofold,” Sasha says, “and you have to do two things at the same time, unless you have someone doing one or the other for you.”

For most people starting out, you do not. You do both.

Begin with the End in Mind

Before Sasha lets a client write a single sentence of a speech, she makes them do something that sounds pointless until it is not.

“I have this exercise where we identify the adjectives that we want people to feel when we’re giving a speech,” she says. “We take a whiteboard and we write as many adjectives on the board as we possibly can. It doesn’t matter how ridiculous it seems because we’re going to eliminate, we’re going to fine tune it and figure out what works and what does not work.”

Then she works backward. “What is the message that I want to send to my audience? What do I want them to gain from this talk that I’m giving them? How do I want to challenge them? What type of changes do I want them to make in their life?”

Once she knows the destination, she backfills the road. “Where did I go? What did I go through in my life that answered this question for me? And how did I get through that?”

Alexa brings this back to something authors know in their bones: the difference between telling a story that happened to you and telling a story that matters to someone who is listening.

“People don’t want a sad story,” Alexa says. “They want the butterfly, not the cocoon.”

Sasha agrees. The moment you identify the feeling you want to land, the examples choose themselves. The moments that answer your central question become the moments you tell. Everything else stays on the cutting room floor.

The Cold Call Spreadsheet

Sasha’s speaking coach preached this mantra: 25 sales calls a day. Not 25 emails. 25 calls.

“There are no shortcuts in life,” she says. “You can’t sustain a successful career by looking for shortcuts. You have to just put in the work. It’s a lot, but there’s value in learning that.”

For most people starting out, cold calling means email, because the phone terrifies everyone. Sasha recommends having 3 to 5 email templates drafted and personalized. Research the event, mention something specific about why your message fits, and send it.

Then send it again. And again. Because the first response is almost always no.

“You have to be a lion chasing your dreams, chasing your goal,” she says. “You can’t be passive in anything.”

If the thought of 25 emails a day sounds like too much, Sasha has one more piece of advice: sign up for databases and newsletters so the opportunities come to you. “There are databases and systems that will do these things for you. And so I definitely recommend getting some sort of a system that can send things through for you so you’re not doing all that manually.”

But learn to do it manually first. That grunt work teaches you something: what actually moves the needle and what is just noise.

You Need Three Things Before You Book Anything

  1. A sizzle reel. This is video footage of you speaking. If you have not spoken in public before, you can volunteer to speak for free at local organizations, record it, and use it to market yourself. Or you can rent a space, hire a videographer, and give your speech to an empty room as if 500 people were there. Whatever gets you footage.
  2. A one-sheet. This is a one-pager that lists your speaking topics, a headshot, a short bio, how to contact you, and any past clients or organizations you have worked with. Think of it as a speaker resume, but prettier, with graphics and colors. Event organizers and corporate decision-makers use these to determine whether you fit their needs.
  3. An online presence. A website is non-negotiable. So is a LinkedIn page. “A lot of people sleep on LinkedIn, but LinkedIn is really, really important for speakers in particular to get your information out there,” Sasha says. Facebook and Instagram matter too, and anything you write should link back to your website and social profiles.

She emphasizes one more thing: pay a designer if you can afford it. The one-sheet is your first impression and it needs to look like a professional put it together.

The Mirror Technique

This one is weird. Sasha brings full-length mirrors to her workshops and asks people to do the full version of their speech in front of them, watching themselves.

“It allows you to see your facial expressions,” she says. “It allows you to see if you’re doing anything that you shouldn’t be doing.”

When Sasha first started speaking, she noticed she was fighting the right side of her lip. A nervous tic, a habit. She would never have caught it without the mirror. A real audience would have been distracted by it the whole time.

What the mirror also does is catch the moments where you stumble. Where you lose the thread. You practice until you find a keyword or an image that helps you get from point A to point B to point C, and then you own it.

“You don’t want to remember your speech word for word because it becomes mundane,” she says. “You want to remember your key points and your examples and the transition that’s going to help you get from that first point to the next point.”

Alexa mentions something that happened to her. She was invited to keynote a memorial ceremony for babies who have died, and she had worked on the speech but had never said it aloud in front of anyone. When she stood up to speak, she cried the entire way through.

“I wish so hard now that I had stood up in front of a group—my kids, my husband, my neighbors—and given that speech a couple of times,” she says. “Because I balled the entire way through. And I’m trying to tell you guys to be happy, and I can’t even control myself.”

Sasha nods. “You have to work those things out,” she says. “Because too often I find that people think they’ve written it down. I have all my points. But you have to say those words aloud to work through the flow of your speech.”

For emotional topics, Alexa’s addendum is this: practice until you can deliver the message even if tears come. Not cold. But present. The butterfly, not the cocoon.

Read 10 Articles Every Day About Your Topic

Sasha’s philosophy is called Google University. College of Google. YouTube University. The degree is in staying current with your subject matter.

“If you want to be a real competitor and if you want to be an expert, you have to be on the cutting edge of your industry,” she says. “You can’t afford to not do that.”

She reads 10 articles a day minimum. At first, this sounds like too much. Then she mentions that Warren Buffett reads 4 to 6 hours a day, and suddenly 10 articles does not seem unreasonable for someone who wants to be good.

The workaround is to subscribe to newsletters and industry publications so the articles land in your inbox. You are not hunting every day, just reading what shows up. But you have to be reading something every day, about your topic, about your industry, about the specific angle you are claiming.

Because that is what separates the people who get booked from the people who stay home: the speakers who know what is new, what is trending, where the conversation is going.

“If you’re not reading, not studying, not doing your research on your subject matter, you are failing and you are falling behind every day.”

Vulnerability and Wit Move Organizations to Real Change

The thing Sasha keeps coming back to is that the stage is not a place to pretend.

“There’s a phenomenon that we sometimes think that vulnerability is a sign of weakness, and when you are speaking, one way to captivate your audience is by giving and showing a bit of vulnerability,” she says. “So that you can get that trust, right? It’s all about trust and belief in all these things when you’re speaking to an audience. And establishing some level of vulnerability in your speech makes you relatable.”

When you share a moment where you failed, or fell, or did not know what to do, the audience does not pity you. They recognize themselves.

This is why Sasha’s work through Witavation has moved into organizational transformation. She has learned that when you combine sharp wit with raw honesty and pair it with actual frameworks people can use, teams do not just feel inspired. They change their behavior. They implement. They move from stuck to strategic.

Alexa asks her the question that stops everyone before they start. “I have like 10 ideas and this is where I get caught up.”

Sasha’s answer is worth keeping. “You could narrow it down to two, even tell her, well, you know, I speak about these two topics here. And do you feel like there’s a need for one more over the other? Don’t feel like you have to just give her one thing because then maybe she can pick and say, okay, you know, don’t I wouldn’t give her more than three, but like maybe give her two or three and they can choose from there and see if there’s a need for that.”

You do not have to choose today. You test it. You narrow it. You let the response from event organizers tell you which of your 10 ideas resonates most. Then you lean into that one until it is so good that people start calling you to come speak it.

Alexa Bigwarfe

Alexa Bigwarfe

Founder & CEO of WritePublishSell & the Women in Publishing Summit

 

Alexa Bigwarfe is a publishing strategist and creator of Book Launch in a Box, where she helps authors simplify their marketing and build launches that actually work. She specializes in turning books into platforms for visibility, partnerships, and revenue through proven, scalable strategies.

The Reader Is Your Co-Writer: Speculative Fiction with Heather Davis

The Reader Is Your Co-Writer: Speculative Fiction with Heather Davis

by | Aug 12, 2026

Sometime in 2025, Heather Davis sat down and looked at her client list. She coaches speculative fiction writers, which means science fiction, fantasy, horror, romantasy, magical realism, all of it. What she noticed was that almost every writer she worked with was a woman, or BIPOC, or neurodivergent, or part of the LGBTQIA community.

“I only have like one client who is historically what we think of as writing science fiction fantasy and all of this stuff,” she said. “And that would be a cis hetero white guy.”

She has nothing against that guy. She said so twice.

“I love those guys. They wrote some of my favorite stories of all time, like Stephen King and Ray Bradbury and Brandon Sanderson. I love these guys, but those aren’t the people I’m coaching. And I’m like, wait, what about the rest of us?”

So she built the room. Worldshift launched in 2025, and year two runs online August 17 to 22 with more than 50 speakers. Heather came back on Alexa’s Publishing Chat to talk about what she has learned building it, and the conversation went somewhere bigger than one event: why the writers who last always have a small group of people writing exactly what they write, why your reader is doing half the work on your book whether you plan for it or not, and what to do when your entire genre goes quiet.

This one is for writers at any stage who feel like they are building alone. No agent required, no publishing contract assumed.

“Wait, What About the Rest of Us?”

Heather describes her decision-making process as running “on a whim, which is how I make all of the decisions in my life.” Her team, she notes, does not love this about her. Neither does her partner. She said the quiet part out loud on the recording: “When I say my partner doesn’t like it, I mean my whole team.”

The whim worked anyway. Year one happened, people showed up, and now it is a conference with a lineup that includes Jessica Brody, K.M. Weiland, Gabriela Pereira, Janice Hardy, Rachael Herron, and literary agents Amy Collins and Jackie Kruzie.

Alexa recognized the origin story immediately, because it is almost exactly her own. The Women in Publishing Summit came out of the same moment: sitting through virtual writing conferences, looking at the speaker grid, and seeing the same crowd every time.

To be clear about what this is and is not, in Alexa’s words: “This is not like a crazy man bashing place. It’s just a place where women and marginalized voices feel a little more comfortable.”

What that comfort actually buys you is harder conversations. Heather’s example: “Finally, we’re having discussions about all of the hard topics, like how do we represent race in speculative fiction?” She has speakers who have written books on exactly that and who can speak to it from experience. That session does not happen at a conference trying to serve everyone at once.

“It’s wonderful to watch my speakers and my audience match and just vibe with each other and feel comfortable and safe together in that space,” she said.

Finding Your People Is Not a Soft Skill

Alexa took a detour here that turned out to be the point.

A friend of hers has a son with severe eczema. When he was little, they found him a dermatology camp, a summer camp for kids dealing with skin conditions. He is 15 now. She assumed he had aged out. He had not, and he wanted to go back.

“I’m just so glad that he’s found a space where he’s found his people,” the mom told her.

That is the whole argument for niche, and it applies to writers with uncomfortable precision. You pull a segment out of the giant crowd so you can actually cater to it, and so the people in it can find each other. As Alexa put it, you find “the people that you can stay up all night long talking to or be on podcasts with or chit chat or just like be comfortable sharing yourself and showing up.”

Heather sees it happen live at Worldshift. Writers walk in and go, oh, these are my people.

Nobody signs up for a conference hoping to feel slightly alienated but with excellent takeaways.

Your Reader Is Writing Half the Book

This is the line that stopped the recording.

Alexa was making her usual case, the one she has been making for years, that you cannot separate writing from marketing. “You cannot just silo yourself and say, all I’m gonna do right now is write,” she said. The more you understand your genre and your readers, the better the book gets, because you can write it for the people who will actually pick it up.

She does caveat it. If your only goal right now is landing an agent, put your energy on the pages. Everything depends on where you are trying to go.

Then Heather reframed the whole thing:

“The reader is your co-writer. That sounds so weird, but they’re creating half the story in their head. So you’ve got to do your half that matches what they’re interested in so that they want to create the other half with you when they read.”

Sit with that for a second. Your reader is building the world, the faces, the feeling, the parts you deliberately left implied. They are doing labor on your book. Genre expectations are not a marketing checklist you run after the draft is done. They are the shared vocabulary that lets your reader do their half.

Which means “know your genre” quietly stops being business advice and becomes craft advice.

Alexa’s response on the recording was, more or less, that she had never thought of it that way and now could not unthink it. She floated naming the episode after it. Reader, she did.

Why Women in Publishing Cut Writing Craft

Here is a decision that made some people unhappy, and Alexa explained the reasoning on air.

The Women in Publishing Summit removed writing craft from its annual conference. Not because craft does not matter. Because of who is in the room.

“We have everybody in our audience from just thinking about writing a book to have published 65 books and every single genre you can imagine,” she said. Now pick the six or seven best craft sessions for that room. They managed it for years. It was never going to be great for everyone.

So the summit moved toward the business of being an author and toward publishing professionals, and Alexa started deliberately partnering with niche events that could go deep where she could not.

That is why she sends speculative fiction writers to Worldshift. It is also why she goes to The Writing Gals herself, which is romance-specific, where she can learn the tools and techniques that actually apply to what she writes.

Heather agrees that a story is a story. “The messy middle is still the messy middle, I don’t care if it’s romance or if it’s horror.” Her marketing emails say as much: come anyway, you will find something.

But then there is the stuff that only your genre has. Her example is info dumping.

“We speculative fiction writers love our backstory,” she said. You need someone who can help you solve that inside the context of your genre, not in the abstract.

There is a second payoff that new writers usually miss. Being around people writing your stuff early means you build the network before you need it. Newsletter swaps, cross-promos, sharing each other’s launches, all of it depends on your audiences overlapping. Four writers in your exact subgenre are worth more than four hundred scattered across the industry. Start collecting them while you are still in act one.

Your Genre’s Slump Probably Is Not About You

Alexa spent eight days on a cruise with sweet romance writers. At one point the writers peeled off from the readers and did the thing writers do, which is admit what is actually happening.

She had been watching romantic comedy sales fall and quietly assuming it was her.

“I’m sitting there with the table full of romantic comedy writers, and they’re like, nobody’s buying any of our books,” she said. The exceptions were the three authors still moving 10,000 copies a month, and they had 27-book backlists doing the heavy lifting.

Heather confirmed the same thing is happening in speculative fiction. Young adult used to be the thing everyone wanted to write, back when everyone wanted to be Suzanne Collins. Now middle grade and YA sales are down across genres, fewer debuts are getting picked up, and writers are taking it personally.

The data backs her up, and it is not a one-year blip. Circana reported middle grade print sales down 10% through September 2023, then down another 5% in the first half of 2024, which is 1.8 million fewer units, while the overall children’s market fell only 2%. Circana analyst Brenna Connor pointed at attention rather than quality: “reading for pleasure continues to face the challenge of vying for attention.”

Nobody’s manuscript caused that.

Heather’s read: “It’s all cyclical. It all comes back around again. You just can’t panic.”

The cruise version of the same lesson, from the women who had been through it before: it goes down, it comes back up, this is what happens.

Writing to Market Is Not a Dirty Word

Alexa said the quiet thing: it should not be embarrassing to talk about writing toward what is actually performing in the genre you already love. “It’s smart business.”

Heather’s version is more generous, and better.

“If it’s the genre that you love, the odds are that writing to the market is something that might actually be really appealing to you because you also love those tropes. You’re like, ooh, I want to do whatever that thing is.”

Not paint by numbers. Permission.

And Keep Getting Better, Because That Part Is Not Optional

“Keep working on your craft always, always, always,” Alexa said, “because it doesn’t matter how much time you spend on anything else if your books are bad.”

Heather brought receipts, and they are public. Pick up Carrie, Stephen King’s first novel. Then pick up Fairy Tale, one of his most recent.

“You actually compare what quality is there, there is no comparison. All writers get better over time.”

You do not get better by waiting out the market. You get better by producing.

What’s Next?

Worldshift runs online August 17 to 22, 2026. There is a free daily pass with 24 hour access per day, and the All Access Pass is $67 until the conference opens, then $97. More than 50 speakers, writing sprints every night, and an agent Q&A panel. Grab your spot here.

Alexa is speaking, on “The Plot Twist Nobody Tells New Authors: How Thinking Like a Marketer Makes You a Better Storyteller.” She could not remember the title on the recording and had to look it up mid-interview. It is a good session anyway.

You can also find Heather at manyworldswriting.com, where she has a podcast about speculative fiction and a group coaching community.

Three things to do this week:

  1. Name four writers in your exact subgenre. If you cannot, that is your assignment before you write another chapter.
  2. Go look at what is actually selling in your genre right now, then ask which of those tropes you already love.
  3. Listen to the full episode and subscribe to Alexa’s Publishing Chat so you catch the next one.

Go write a little.

Frequently Asked Questions

Are genre-specific writing conferences better than general ones? For most writers, yes, and speculative fiction coach Heather Davis explains why on Alexa’s Publishing Chat. A general writing conference has to choose a handful of craft sessions for an audience ranging from complete beginners to authors with 65 books out, which means the sessions get broad by necessity. A genre-specific event like Heather’s Worldshift Conference can run an entire session on problems that are specific to speculative fiction, such as info dumping backstory or building believable magic systems. Listen to the full episode of Alexa’s Publishing Chat wherever you get your podcasts.

What does it mean to say the reader is your co-writer? Heather Davis uses this framing on Alexa’s Publishing Chat to explain that a reader constructs half the story inside their own head while they read. Your job as the author is to write your half so it fits what that reader already wants and expects from the genre, which is why understanding reader expectations is a craft skill rather than just a marketing task. Heather coaches speculative fiction writers and runs the Worldshift Conference. Hear the full conversation on Alexa’s Publishing Chat.

Is writing to market bad for creative writers? No, and Heather Davis pushes back on that assumption directly on Alexa’s Publishing Chat. Her argument is that if you already love the genre you write in, you probably already love the tropes performing well in it, so writing to market becomes an invitation to explore something fun rather than a paint-by-numbers exercise. Alexa Bigwarfe adds that knowing what sells in your genre is simply smart business for any author who wants to sell books. The full episode is available on Alexa’s Publishing Chat.

Why are sales down in my genre and what should I do about it? Genre sales move in cycles, and on Alexa’s Publishing Chat, Heather Davis and Alexa Bigwarfe walk through recent drops in romantic comedy, middle grade, and young adult sales, including fewer debut acquisitions in those categories. Their advice is to keep improving your craft, keep producing, and keep building your reader community rather than reacting to a dip that will likely reverse. The practical action is to build the audience now so it’s there when the cycle turns. Listen on Alexa’s Publishing Chat.

Who should attend the Worldshift Conference? Worldshift is for writers of speculative fiction, which includes science fiction, fantasy, horror, romantasy, and magical realism, and it was built specifically with women, BIPOC, neurodivergent, and LGBTQIA writers in mind, though everyone is welcome. Founder Heather Davis describes the 2026 event on Alexa’s Publishing Chat as having more than 50 speakers, nightly writing sprints, and an agent Q&A panel, running online from August 17 to 22, 2026, with a free daily pass and a paid All Access option. Hear Heather explain the event and who it serves on Alexa’s Publishing Chat.

Alexa Bigwarfe

Alexa Bigwarfe

Founder & CEO of WritePublishSell & the Women in Publishing Summit

 

Alexa Bigwarfe is a publishing strategist and creator of Book Launch in a Box, where she helps authors simplify their marketing and build launches that actually work. She specializes in turning books into platforms for visibility, partnerships, and revenue through proven, scalable strategies.

The Reader Is Your Co-Writer: Speculative Fiction with Heather Davis

Beyond Scams & AI Shortcuts: What Every Author Needs to Know Now

by | Aug 7, 2026

When Patricia Marshall founded Luminare Press from her kitchen table in 2010, she did it because her mother needed help—real, human help—navigating the confusing, expensive, and often overwhelming world of self-publishing. That mission hasn’t changed in 14 years. What has changed? Nearly everything else.

“I’m going into my 14th year in the industry and I still feel like I know nothing because it changes all the time,” Patricia says. And she’s not exaggerating. Publishing today looks radically different than it did five years ago—let alone 2010. New threats have emerged. New technologies have emerged. And authors, most of whom are writers first and publishing professionals never, are caught in the crossfire.

On the latest episode of Alexa’s Book Marketing & Publishing Chat, Patricia and Alexa dig into the most urgent issues facing indie and hybrid authors right now: publishing scams, the real (and hype) around AI, and how book discoverability is being rewritten by generative AI.

The Scam Epidemic: It’s Real, It’s Sophisticated, and It’s Targeting Your Authors

Let’s start with the hardest truth: publishing scams are a multi-million-dollar problem—and they’re getting better at their craft.

One of Patricia’s own authors, an older woman who published a book back in 2020, received what sounded like an official communication claiming her publisher had withheld $500,000 in royalties. The scammers offered to “help recover” the funds—for a fee, of course. When the author (rightfully alarmed) reached out to Patricia, she was gobsmacked.

“If we’d withheld $500,000 worth of royalties, I might have retired and hired someone to talk to you, but that is not the case,” Patricia said, laughing darkly. But the scammers kept at it, telling the author she owed taxes on the “recovered” money. The whole operation was impeccable—using real names from real companies, scraping details off the internet, and weaponizing the author’s hopes (and fears) against her.

And that’s just one story. Patricia’s authors are getting hit daily—via phone, text, DM, email, everywhere—with variations on the same scam: withheld royalties, unpaid taxes, copyright violations, Macmillan book deals (from people not at Macmillan). The FBI has launched investigations. The numbers are staggering.

“There was one author who had already been scammed to the tune of at least $6,000 before this,” Patricia shared. One author. Multiple scams. And she’s not even tracking the total damage.

The scariest part? Scammers are using AI and data scraping to make their pitches hyper-personalized. They know your book. They know your genre. They know your hopes. They sound legitimate because they’ve done their homework—digital homework, but homework nonetheless.

Why This Matters (Beyond the Money)

Yes, scams are extracting real money from vulnerable authors. But they’re also eroding trust in the industry, damaging the reputations of legitimate publishers, and creating a climate of fear and confusion when authors should feel empowered.

“It’s doing a disservice to authors, of course, but it’s also doing a disservice to the industry because we want to help authors. We need to help authors to survive,” Patricia says. “But if the scams proliferate, it becomes harder for all of us.”

That’s why Patricia is offering a workshop to the Women in Publishing community on scam prevention—with actual email examples, red flags to watch for, and verification steps every author should know.

What Every Author Needs to Know (And Who They Need in Their Corner)

This brings us to Patricia’s core philosophy: authors write. Publishers, editors, designers, and marketing strategists do everything else. And unless you’re going to start a publishing business, you probably don’t need to become an expert in all the moving parts.

“I always come back to my mother. She was 89 years old. She was smart. She was a good writer. But she didn’t know publishing,” Patricia says. “You don’t want anybody to feel stupid because they don’t know how to publish a book. That’s our job.”

This is where having a trusted partner—someone who’s keeping her ear to the ground, staying educated, and actively protecting authors—becomes invaluable. Not just from scams, but from making uninformed decisions that damage their careers.

The AI Conversation: It’s a Tool, Not a Shortcut

Here’s where things get delicate. Both Patricia and Alexa are pro-AI. But they’re also crystal clear: AI is not a substitute for human expertise, and it’s not the answer to publishing.

The problem? Authors are sending AI-generated book covers to Patricia’s desk. They’re sending her AI-generated layout instructions. They’re hitting “use this” on a ChatGPT-generated blog post about book marketing and publishing it without reading it closely.

And here’s what they don’t realize: AI is confidently wrong a lot of the time.

“AI doesn’t know what it doesn’t know,” Patricia explains. “AI only pulls from known sources. So AI is not going to come up with anything groundbreaking. But AI can also get things wrong. So you have to keep going through these iterations.”

Alexa shares her own horror story: She asked Claude to help her build a document—a publishing roadmap. The AI returned something dazzling, impressive, and partially incoherent. “It took me hours and many iterations. And I’m still not thrilled with the result.”

The danger isn’t that AI is bad. It’s that AI is dazzling—especially on first pass. Authors and service providers get hypnotized by the initial output and ship it without the critical review it desperately needs.

“It’s the ugly baby syndrome,” Patricia laughs. “Your baby is so special, so you don’t want to critique the AI-generated cover—even if it’s not actually ready for market.”

Then there’s the homogenization problem. Everyone’s using AI to write book marketing copy. Everyone’s getting the same phrases back. Everyone’s posting the exact same thing. “Nothing’s original anymore,” Alexa says with genuine frustration.

But Here’s What AI Can Do Well (If You Know How to Drive It)

That said, both Patricia and Alexa use AI—extensively. The difference? They’re actively directing it, iterating on it, and grounding it with human expertise and real data.

Alexa’s approach: “I don’t ask AI to write me a blog post. I ask it to pull from these data sources, look at these author groups, incorporate this type of research, get rid of the garbage fluff, stop using 17 adjectives in every sentence. Make it work for my audience and my teaching.”

Patricia uses AI for manuscript analysis, cover concepts, and brainstorming—but always with human review, always with transparency, always with the understanding that it’s one input among many, not the final answer.

The key: You have to know what you don’t know. And if you don’t, you can’t use AI effectively. That’s where expertise (and trusted partners) come in.

Generative Engine Optimization: The New Game-Changer

This is the part that’s shifting everything: books are no longer found primarily by browsing shelves or even Amazon’s traditional search algorithm. They’re being surfaced by generative AI tools—Claude, ChatGPT, Gemini—which pull from multiple sources to answer reader questions.

And if your book isn’t optimized for generative search, readers can’t find you. You’re invisible.

Patricia learned this from Alexa’s presentation on GEO (generative engine optimization). She was so struck by it that she’s now rewriting book descriptions, back cover copy, and Amazon metadata entirely differently.

“We’ve started writing our tech, our descriptions that go on Amazon differently,” Patricia says. “We’re writing for not just search engine optimization, but generative. Because the reality is everything is digital and all digital aspects are using these tools to help bring things back. If you’re not playing that game, you just don’t exist anymore if you’re trying to be found by new people.”

This is a hard truth: if your book isn’t discoverable by AI, you’re not discoverable. Period. That doesn’t mean writing for robots. It means writing clear, specific, data-backed book descriptions that actually answer the questions potential readers are asking.

Luminare Press Is Reconfiguring to Serve Authors Better

Patricia mentioned something important near the end of the conversation: Luminare Press and Lucent Book Group are rebuilding their service packages.

For years, they’ve offered fixed packages ($3,000–$10,000 for Luminare; higher for Lucent hybrid). But fixed packages always include things some authors don’t need. So Patricia’s moving to a modular system—blocks of services that authors can mix and match based on their actual needs.

“Packages always have things somebody doesn’t need or doesn’t want,” Patricia says. “We want to be very customizable, but we’re trying to make it more obviously customizable. So it’s like, this is what it’s going to cost for this. This is what it’s going to cost for that.”

She’s also committed to radical transparency on pricing—no surprises, no hidden fees, no upsell tactics. Because authors who don’t know what they’re getting into often feel resentful, even if the work is solid.

What’s Next?

Patricia is bringing her scam-prevention workshop to the Women in Publishing Business Bootcamp (August 21–22, 2026). If you’ve ever wondered “Is this real or a scam?”, this workshop is essential. She’ll walk through actual emails, share the red flags, and teach you how to verify before you panic—or pay.

For authors ready to explore publishing options (whether self-publish-assist via Luminare or hybrid via Lucent), Patricia and her team are available for consultation calls—no obligation, no hard sell. Just a conversation about whether you’re a good fit.

Because at the end of the day, that’s what Patricia’s mission has always been: making sure authors feel like they have someone smart, honest, and actively looking out for them in their corner. In an industry full of scams, shortcuts, and hype, that’s not a luxury. It’s a necessity.

Q: What are the most common publishing scams targeting authors?
A: Scammers impersonate real publishers, claim to have withheld royalties, demand payment for “recovery services,” or threaten copyright violations. They use real names from real companies and personalized data scraped from the internet. Patricia shares actual email examples in her workshop.

Q: How can I verify if a publisher contact is legitimate?
A: Never click links in unsolicited emails. Call the publisher directly using a number you find on their official website. Ask your trusted publishing partner to review any suspicious communication before you respond or pay anything.

Q: Is AI safe to use for book covers, descriptions, and marketing copy?
A: AI is a tool, not a shortcut. It often generates generic, contradictory, or factually wrong content. It requires heavy human direction, iteration, and expertise to produce quality results. Never ship AI-generated work without thorough review.

Q: What is generative engine optimization (GEO)?
A: GEO means optimizing your book description, back cover, and metadata to work for AI-powered search tools (Claude, ChatGPT, Gemini) as well as human readers. If your book isn’t discoverable by generative AI, you’re invisible to new audiences online.

Q: Do I need to become a publishing expert to successfully publish a book?
A: No. You write; trusted publishing partners handle editing, design, production, compliance, and strategy. But you do need to be aware of industry changes, work with experts you can trust, and ask questions about pricing, scams, and new tools like AI.

Q: What’s the difference between Luminare Press and Lucent Book Group?
A: Luminare Press is self-publishing assist (authors maintain creative control and royalties; pricing $3,000–$10,000). Lucent Book Group is hybrid publishing (publisher provides funding/distribution; authors share royalties; suited for thought leaders/executives using books for platform).

Q: Why does back cover copy matter more than ever?
A: Back cover text now needs to work for both human readers and generative AI search. Clear, specific, data-backed descriptions help readers find you through AI tools and understand what your book offers before clicking.

Alexa Bigwarfe

Alexa Bigwarfe

Founder & CEO of WritePublishSell & the Women in Publishing Summit

 

Alexa Bigwarfe is a publishing strategist and creator of Book Launch in a Box, where she helps authors simplify their marketing and build launches that actually work. She specializes in turning books into platforms for visibility, partnerships, and revenue through proven, scalable strategies.

The Reader Is Your Co-Writer: Speculative Fiction with Heather Davis

Audiobooks for Authors: Cost, Timing & Strategy with Mary Catherine Jones

by | Jul 15, 2026

Audiobooks Are No Longer Optional: The $30 Billion Shift Every Author Needs to Understand

For years, we’ve been telling authors that audiobooks matter. This year, the conversation changed — because the data finally caught up with what producer Mary Catherine Jones has been saying all along. Audiobooks aren’t important anymore. They’re critical.

In this episode of Alexa’s Book Marketing & Publishing Chat, Alexa welcomes back Mary Catherine Jones, owner and executive producer of The Audiobook Experience, for one of those conversations that feels less like an interview and more like two friends catching up over coffee — while accidentally dropping some of the most useful audiobook strategy you’ll hear all year.

The numbers tell the whole story

Start with the data Mary Catherine knows by heart. A decade ago, the audiobook market was worth about $426 million. By the end of 2024, that figure had climbed to $2.2 billion — roughly an eightfold increase in eight years. The U.S. market alone is projected to hit $30 billion by 2030.

Audiobooks now make up somewhere between 12% and 15% of the entire book market, and they’ve already eclipsed ebook sales. By 2030, that share could reach 20–22% of all book sales. As Mary Catherine puts it, the train has left the station, it’s at speed, and it’s on this trajectory for the next decade or more.

Why the explosion? It’s a chicken-and-egg story that started during the pandemic, when people found themselves with downtime, discovered they could borrow audiobooks from the library, and then realized they could listen in the car, through smart speakers, while gardening, while doing the dishes. The more people listened, the more they wanted to listen — and publishers rushed to fill the demand. That growth has trickled all the way down to the indie market. Some readers simply prefer to read with their ears.

“Can I afford it?” — the question every author asks first

This is where the episode gets genuinely practical. Alexa admits she has three novels and zero audiobooks, and the reason is the one most authors share: the upfront investment.

Mary Catherine’s philosophy is refreshingly grounded: never mortgage yourself for something with an uncertain return. For a first-time author, the optimal time to release the audiobook is alongside the book — that’s when your marketing push is strongest and when you risk losing audio-preferring readers if it’s not available. But that’s the perfect world, and most of us don’t live there.

So her real-world advice: release the book, start saving, and listen. When you’re out promoting, who’s asking for the audiobook? If no one is, that’s information. And do the fuzzy math — look at your projected book sales, take about 20% of that as a realistic audio goal, and let that number inform your budget.

For series and established authors, the conversation flips. Audiobook lovers adore series because they can let the story wash over them, book after book. If you’re several books deep with proven sales, that’s your signal.

Narration makes or breaks the book

Alexa shares a perfect real-world example: a holiday book club where six friends read the same novel. Five read in print or on Kindle. The one who listened to the audiobook was the only one who didn’t like the book — because, she said, the narrator was terrible.

Mary Catherine, who does casting, offers the nuanced producer’s view: the narrator might have been technically excellent but tonally mismatched to how a reader would have experienced the character on the page. The lesson stands either way — narration absolutely matters, and it’s never a siloed decision. Editing, cover, format, and audio all wrap together into one container.

For nonfiction, memoir, and thought leadership, author narration often adds value — it deepens the know-like-trust connection and lets authors weave in extra stories. For fiction, the default is usually to hire a professional. And here’s the myth-buster: hiring a pro narrator costs only a little more than self-narrating professionally, because a first-time author-narrator needs far more studio time and labor.

The truth about AI narration

Both Alexa and Mary Catherine have tested it. Mary Catherine doesn’t work with AI narration and, paraphrasing the president of the Audio Publishers Association, believes human-written work deserves a human voice. AI may make sense for textbooks or heavily researched academic work where the return wouldn’t justify production costs — but getting natural delivery requires enormous time in the tech, tweaking pauses and inflection.

Alexa’s experiment confirms it. She ran an AI-narrated audiobook for about a year and sold zero copies, despite strong ebook sales and good reviews. Readers don’t trust AI audio yet. A later attempt with a subscription AI tool had her stuck on chapter one, fighting random mid-sentence pauses. Her verdict: “I prefer my audiobooks human flavored.”

What it actually costs

Real numbers, finally. If you hire and supervise a narrator directly, expect roughly $350–$500 per finished hour. Full-service producers range from about $300 up to $1,300 per finished hour, depending on how much hand-holding and post-production is included. Mary Catherine’s strong advice: talk to multiple providers, understand exactly what you’re paying for, and value the ones who communicate and guide you through the maze of ISBNs, uploads, and release-date surprises.

Your audiobook is a list-building machine

This is the bridge to Mary Catherine’s “Publishing in Stereo” session — and it’s pure gold for nonfiction authors especially. When content lives in your print book but not your audio (graphics, references, worksheets, character backstories), you can direct listeners to your website to grab it. That engagement becomes list growth. Alexa is building exactly this into her forthcoming Death Proof Your Business — pulling worksheets out of the print book and offering them as downloadable templates online, which keeps the book pocket-sized, lowers print costs, and creates natural lead magnets she can update over time.

Plan your timeline — seriously

A public service announcement to close: simultaneous launches don’t happen in a day. Budget a minimum of six weeks from your final recording day to availability, plus up to two weeks of retailer processing after you hit submit. Don’t wait until the last minute, or you’ll lose the simultaneous launch you wanted.

Ready to go deeper on the marketing side?

If this conversation lit a fire under your audio strategy, the next step is the WIP Marketing Bootcamp — two full days of live, hands-on training built around what authors and publishing pros actually need in 2026. The author track covers audience growth, email and partnership strategy, podcast pitching, and AI-powered book discovery; the business track covers visibility, lead generation, client acquisition, and podcast monetization — the exact kind of “use your audio to grow your list and your business” thinking Mary Catherine teaches. You’ll leave with the work in progress, not just outlined. Both bootcamps are included in WIP Society membership, alongside the annual March Summit, three bootcamps a year, and monthly Q&As.

Learn more and join at womeninpublishingsummit.com.

Find Mary Catherine Jones at theaudiobookexperience.com — and check her Google reviews while you’re there.

Q: How much does it cost to produce an audiobook? A: If you hire and supervise a narrator directly, expect roughly $350–$500 per finished hour. Full-service producers typically range from about $300 up to $1,300 per finished hour, depending on how much production, post-production, and guidance is included. Always compare providers and confirm exactly what’s covered.Q: When should an author release an audiobook? A: The optimal time is alongside your book launch, when your marketing push is strongest. If the budget isn’t available, release the book first, watch for reader demand, and plan the audiobook around a future launch — for fiction series authors, an established book with proven sales is an ideal starting point.Q: Is AI narration a good option for audiobooks? A: AI narration can suit textbooks or heavily researched academic work where production costs wouldn’t otherwise pay off. For most books, readers still don’t trust AI audio — in one real-world test, an AI-narrated title sold zero copies despite strong ebook sales. Getting natural delivery also requires significant time tweaking the technology.Q: How long does it take to publish an audiobook? A: Plan for a minimum of six weeks from your final recording day to availability, plus up to two weeks of retailer processing after submission. A true simultaneous launch with your print book requires planning well in advance.Q: Does the audiobook narrator really matter? A: Yes. Narration can make or break a listener’s experience — a mismatched narrator can sink an otherwise great book. For nonfiction and memoir, author narration often deepens reader connection; for fiction, a professional narrator is usually the best choice.

Alexa Bigwarfe

Alexa Bigwarfe

Founder & CEO of WritePublishSell & the Women in Publishing Summit

 

Alexa Bigwarfe is a publishing strategist and creator of Book Launch in a Box, where she helps authors simplify their marketing and build launches that actually work. She specializes in turning books into platforms for visibility, partnerships, and revenue through proven, scalable strategies.