by Women in Publishing Summit | Jan 23, 2025
Mindy Kuhn and Alexa Bigwarfe discuss the unique benefits of hybrid publishing, including retained author rights, professional editing and design, and higher royalty rates. Mindy shares tips for authors on choosing the right publishing model, polishing manuscripts, and marketing their books.
In this podcast episode, Alexa Bigwarfe interviews Mindy Kuhn, CEO of Warren Publishing, a hybrid publishing company with over 36 years of history. They discuss the unique benefits of hybrid publishing, including retained author rights, professional editing and design, and higher royalty rates. Mindy shares tips for authors on choosing the right publishing model, polishing manuscripts, and marketing their books. Ideal for authors seeking collaboration and control, hybrid publishing offers a balanced approach between traditional and self-publishing.
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In this podcast episode, Alexa and Mindy discuss:
- What is Warren Publishing? A hybrid publishing company with over 36 years of history. Acquired by Mindy Kuhn nearly nine years ago.
- Types of books they publish: Children’s books, fiction, nonfiction, and business books.
- Key benefits of working with Warren Publishing: Authors retain their rights (like self-publishing); professional editing, design, marketing, and distribution included. They are highly selectivity—only 20% of submissions are accepted. They give higher royalty rates compared to traditional publishing.
- Tips for Authors Seeking Publication
- Make Two Lists: A wish list of what you want in a publisher or publishing route & a “no-go” list of what you don’t want (e.g., no upfront costs or specific deadlines).
- Research Your Publishing Options: Understand the spectrum: traditional publishing, self-publishing, hybrid, and others (e.g., AI-based publishing platforms). Choose a model that aligns with your goals and budget.
- Polish Your Manuscript: Ensure it’s as refined as possible before submission. Even if a publisher offers editing, first impressions matter.
- Prepare to Market Your Book: Be ready to actively promote your work, regardless of the publishing model. Know your target audience and comparative titles (comp titles).
Set up a dedicated author social media presence. - Why Hybrid Publishing is a Strong Option: A balance between traditional and self-publishing models. Offers professional support while allowing authors more control. Growing acceptance in the publishing industry (e.g., award recognition for hybrid presses).
Ideal for authors seeking collaboration and engagement in the publishing process. - Encouragement for Writers: Writing and publishing are a marathon, not a sprint. Be realistic about expectations—focus on creating quality work and enjoying the process. Publishing a book is always exciting, no matter how many you’ve done before.
Guest Bio
Mindy has over thirty years of marketing, design, and branding experience. She holds Photojournalism and Journalism Graphics degrees from Ball State University and a Leadership in Publishing Certificate from the Yale Publishing Course; Yale School of Management and has worked in many aspects of advertising, marketing, and branding for companies ranging in size from Fortune 500 to small boutiques. Mindy has extensive experience in the print platform and excels at developing an author’s vision into a polished, finished product. Publication design is one of her specialties and she has earned many design and publication awards for her work.
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Episode Highlights
[00:14:03] Hybrid Publishing Explained
Mindy explains the concept of hybrid publishing, describing it as a blend of traditional and self-publishing. It offers authors ownership of their rights while still providing professional editing, design, and marketing services.
[00:12:17] Important Tips for Authors
One of Mindy’s tips for authors is to create two lists: a “must-have” list for the publishing process and a “deal-breaker” list. This helps authors clearly define their publishing goals and find the right fit.
[00:13:46] The Role of Research in Publishing
Mindy emphasizes the importance of researching different publishing models (traditional, hybrid, and self-publishing) before submitting work, ensuring authors know what’s available and the right choice for their book.
[00:18:10] Marketing Your Book
Mindy stresses the importance of marketing, no matter the publishing route. She encourages authors to think about how they will promote their book from the beginning, including identifying comparable titles and creating an author social media presence.
[00:35:26] Realistic Expectations
Mindy talks about setting realistic goals in the publishing journey. She advises authors not to expect immediate success but to focus on the love of writing and steady growth, encouraging patience and persistence.
Resources Mentioned in This Episode
- Visit warrenpublishing.net for:
- Submission guidelines.
- Company information.
- Contact details for questions.
- 2025 WOMEN IN PUBLISHING SUMMIT EXCLUSIVE! Free submission/manuscript review and if we accept your manuscript we will offer you a 10% discount. Offer for entire community. Expires December 31, 2025 www.womeninpublishingsummit.com/warren
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by Women in Publishing Summit | Jan 15, 2025
Marketing expert and Hay House author Nikki Nash shares her journey from corporate success to entrepreneurship, offering actionable insights on leveraging books for big-picture impact and monetization. You will learn how to align your writing with your vision, think beyond book sales, and take bold steps to create lasting change by monetizing your book.
This episode encourages listeners to step back, dream big, and take intentional actions toward creating a lasting impact.
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In this podcast episode, Alexa and Nikki discuss:
- Nikki Nash’s journey to becoming a Hay House author and marketing expert: From wanting to be a journalist to becoming a Fortune 100 marketer and finally starting her own entrepreneurial journey after a wake-up call about family health, Nikki’s inspiring story highlights the power of following your purpose.
- The power of big-picture thinking: Nikki emphasizes creating a bold vision and leveraging your book as a tool to connect with larger audiences, organizations, or opportunities. For example, positioning your book as a vehicle for massive impact rather than focusing solely on individual clients.
- Monetization strategies for authors like: Beyond book sales: Acknowledge that most authors don’t become wealthy from book sales alone. As a feeder: Use the book to introduce coaching, memberships, or courses. For leverage: Build a brand and vision that attracts collaborations, large-scale deals, or other major opportunities.
- Practical advice for dream building and impact creation: Dedicate specific time each week to think big, whether that’s reaching out to influencers, pitching large-scale collaborations, or refining your vision. Limit working hours for “lifestyle money” (e.g., 25 hours per week or less) to focus on generational wealth and impactful projects.
- Key tips for writing and aligning your book with your vision: Get on the playing field: Understand your audience’s pain points and write a book that solves their problems. Utilize beta readers: Share your drafts with a group who can comment on clarity, resonance, and areas for expansion. Ensure alignment with your big vision while focusing on practical solutions you’ve already mastered.
- Nikki’s actionable mindset shift: Don’t get stuck in survival mode. Pay your bills, but allocate time and resources to dream-building and thinking beyond the day-to-day grind.
Guest Bio
Globe-trotting Jersey girl, Nikki Nash is a Hay House Author and marketing expert. Her bestselling book Market Your Genius has helped thousands of entrepreneurs turn their experiences and expertise into a profitable online business. A lover of superheroes, sci-fi, and British murder mysteries, she’s your go-to gal for Marvel marathons, card games, and globetrotting adventures with family and friends. When she’s not guiding entrepreneurs how to get more dream clients, she’s working on her next books.
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Episode Highlights
[00:05:50] Nikki’s Journey into Marketing
Nikki shares how she transitioned from wanting to be a journalist to becoming a marketing expert and eventually starting her entrepreneurial journey.
[00:09:32] Deciding to Write a Book
Nikki explains how a Brendan Burchard course inspired her to finally start writing her book, and the steps she took to secure a Hay House publishing deal.
[00:17:07] What Does It Mean to Monetize Your Book?
Nikki discusses the concept of book monetization, focusing on how books can be used to feed into larger programs, create revenue streams, and build a lasting impact.
[00:25:17] Thinking Bigger About Book Monetization
Nikki introduces the idea of leveraging books for large-scale collaborations and partnerships, using bold strategies to increase influence and impact.
[00:31:31] Balancing Immediate Income and Big Picture Goals
Nikki shares practical tips for authors to balance earning income through time-based services while dedicating time to building bigger, long-term visions.
Resources Mentioned in This Episode
- Special resource for listeners: Nikki offers scholarships to a university program sharing strategies for thinking big, creating opportunities, and leveraging your book. How to apply: DM Nikki the word “Alexa” on Instagram @NikkiNashOfficial for details.
- Check out her bestselling book, Market Your Genius, for strategies to turn your expertise into a profitable business.
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by Women in Publishing Summit | Jan 9, 2025
In this episode of Alexa’s Publishing Chat, host Alexa Bigwarfe interviews Leanne Janzen from FriesenPress, a leading self-publishing service provider. Leanne shares insights into the self-publishing process, emphasizing the importance of choosing the right publishing route based on an author’s goals, budget, and timeline. Leanne also explains how FriesenPress supports authors through every stage.
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In this podcast episode, Alexa shares:
- Introduction to Leanne Janzen and FriesenPress. FriesensPress, a 15-year-old self-publishing service provider, has celebrated publishing its 10,000th title. The range of self-publishing services offered, including editing, cover design, formatting, distribution, and personalized support through a publishing specialist.
- FriesenPress and Women in Publishing Summit Partnership. FriesenPress is sponsoring the Women in Publishing Summit for the first time. Special offer: $150 off manuscript evaluations for summit attendees.
- The Benefits of Manuscript Evaluation. Detailed editorial feedback tailored to the manuscript. Metadata recommendations, including BO codes and search keywords. Examples of how the manuscript could look after editing. Editing recommendations from proofreads to developmental edits.
- Self-Publishing Considerations. The importance of budget and timeline when deciding between self-publishing and traditional publishing and ow self-publishing allows for greater control, especially for time-sensitive or niche projects.
- The Benefits of Working with a Self-Publishing Service Provider. Simplifies project management by coordinating all publishing steps. Offers ongoing support, such as adapting to industry changes (e.g., returnable status for online retailers). Empowers authors through coaching on marketing tools, website management, and social media strategies.
- Debunking Misconceptions About Self-Publishing. High-quality self-published books can be indistinguishable from traditionally published ones. Many well-known books, like Charles Dickens’ A Christmas Carol and Jane Austen’s Pride and Prejudice, started as self-published works.
- Traditional Publishing vs. Self-Publishing. Traditional publishing requires significant marketing efforts from the author, similar to self-publishing. Even if traditional publishing is the goal, self-publishing can be a valuable stepping stone or alternative.
- Marketing and Promotion. Essential for both traditionally and self-published authors. FriesenPress educates authors on building their platforms and developing marketing strategies.
- Key Takeaways for Authors: Self-publishing is a viable and respected option in today’s industry Authors should prioritize editing, professional design, and marketing efforts to create a polished product. The publishing journey is unique to each author, and understanding your goals will help determine the best path forward.
Guest Bio
Starting her journey in the publishing world, Leanne began working as a Publishing Specialist – guiding authors through the self publishing process with care and attention. Her ability to form relationships and desire to continually improve and learn led her to the University of Winnipeg.
There, Leanne completed Leadership training shortly before transitioning to her new role with FriesenPress and now leads the sales team.
Her passion for educating others on the current publishing landscape and the benefits of self publishing led her to launching a successful speaking program at FriesenPress, where she and her team present to organizations and groups around North America.
When she is not keeping busy with her children and dogs (there are three of both!), you can find her on the beach with a good book and a glass of wine in hand.
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Episode Highlights
[00:03:04] What is FriesenPress?
Leanne explains the history of FriesenPress, its role as the self-publishing arm of Friesens Corporation, and the comprehensive services they offer to authors, including editing, cover design, formatting, and distribution.
[00:09:12] Manuscript Evaluation Offer
Leanne introduces FriesenPress’s manuscript evaluation service, a key tool for authors to receive professional feedback on their work, and announces a $150 discount for Women in Publishing Summit participants.
[00:13:06] When to Choose Self-Publishing
Discussion on the key factors for deciding whether to self-publish, including budget, timeline, and creative control, with examples of projects that are ideal for self-publishing.
[00:19:48] The Value of Professional Editing
A deep dive into why professional editing is critical for producing a high-quality book and how FriesenPress tailors editing recommendations to each manuscript’s needs.
[00:29:09] The Reality of Book Marketing
Leanne emphasizes the responsibility of authors to market their books, regardless of publishing route, and explains how FriesenPress empowers authors with tools to succeed in promotion.
Let me know if you’d like to refine these further!
Resources Mentioned in This Episode
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Stay up-to-date with the latest from Women in Publishing Summit!
by Women in Publishing Summit | Dec 12, 2024
Everything that is Write|Publish|Sell, Kat Biggie Press, Purple Butterfly Press, and the Women in Publishing Summit came from Alexa Bigwarfe’s journey to heal after losing her infant daughter. She shares some background and history, lessons learned, encouragement, motivation, and inspiration in this special episode.
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In this podcast episode, Alexa shares:
- Reflections on a Personal Anniversary: Alexa commemorates the 13th anniversary of her daughter Kathryn’s passing and shares how this event shaped her journey as a writer, publisher, and creator of the Women in Publishing Summit.
- The Power of Writing to Heal: Writing became a vital tool for Alexa’s healing, leading to her first book, which has since helped thousands of grieving mothers. She later created a beautiful Journal for Grieving Mothers as well. You can find both of these books in the resources section below.
- Importance of Community: She emphasizes the value of community in the publishing world, highlighting how authors, editors, designers, and marketers all play crucial roles in supporting each other.
- Leveraging AI for Efficiency: Alexa discusses how AI tools can be used to create marketing content quickly, sharing her own experience with using ChatGPT to generate a blog post on short notice.
- Encouragement for Writers: A powerful message about the impact of words and the importance of believing in the value of your stories, regardless of genre or subject.
- Resilience and Overcoming Challenges: Alexa candidly shares the personal and professional challenges she faced in 2024, including medical issues, and how she used them as fuel for growth and inspiration.
- Updates on the Women in Publishing Summit: Insights into the upcoming 2025 virtual conference, its workshops, networking events, and how it supports authors and publishing professionals.
- The Role of Publishing Professionals: A heartfelt acknowledgment of how editors, graphic designers, and other industry professionals contribute to the success of books and authors.
- Exciting New Projects: Alexa announces her upcoming talk at the Independent Book Publishers Association’s Publishing University on how authors and publishers can protect their work and businesses.
- Gratitude – to the community, to the team behind Alexa at WritePublishSell and the Women in Publishing Summit and how much everyone has been so incredible
- Looking Ahead to 2025: Alexa shares her hope for a renewed spirit and bigger accomplishments in the new year, encouraging listeners to persist with their dreams and goals.
- Upcoming Podcast Episodes: A sneak peek at interviews with sponsors of the Women in Publishing Summit, focusing on their services and advice for authors.
This is a heartfelt and motivational episode packed with personal stories, practical advice, and a call to action for writers and publishers to keep striving toward their goals.
Want to know more about Kathryn Day?
Alexa Bigwarfe’s story is one of resilience, love, and purpose born out of profound grief. In May 2011, Alexa was thrilled to learn she was expecting identical twin daughters. However, her joy was soon tempered by complications from Twin-to-Twin Transfusion Syndrome (TTTS), a rare condition that affects identical twins sharing a placenta. As a result, her daughters were born approximately ten weeks premature.
Tragically, Kathryn, one of the twins, passed away two days later in the Neonatal Intensive Care Unit (NICU). Her sister Charis remained in the NICU for 12 weeks before coming home healthy.
Read more on our recent blog post and enter to win a free copy of The Sisterhood of Healing Hearts; Permission to Thrive Healing Journal for Grieving Mothers here. You can also purchase a copy and get a $10 discount with SATS2024 here.
Episode Highlights
[00:12:50] – The Power of Writing to Heal
Alexa discusses how writing became her tool for healing after loss and how it inspired her first book, evolving into a mission to help others.
[00:20:40] – Your Words Matter
A passionate reminder from Alexa about the importance of every author’s words, regardless of genre, and how they can impact readers’ lives.
[00:36:50] – Plans for 2025
Alexa previews her goals for the upcoming year, including speaking engagements, the Women in Publishing Summit, and inspiring authors to embrace their creativity.
[00:45:15] – A Call to Action for Authors and Creatives
Alexa encourages listeners to recognize the value of their work and to move forward with confidence, urging them to write, publish, and share their unique voices.
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by Women in Publishing Summit | Dec 4, 2024
In this episode of Alexa’s Publishing Chat, host Alexa Bigwarfe speaks with USA Today bestselling romance author Danika Bloom about the power of building an author network and community. They discuss the benefits of connecting with fellow authors, from mindset support and skill-building to effective collaboration strategies that help expand readership and boost sales. Danika also offers advice on nurturing author relationships and shares creative collaboration examples, such as shared worlds, anthologies, and Kickstarter campaigns.
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In this podcast episode we discuss:
- The importance of building an author network and community for long-term career growth.
- How connecting with other authors helps manage the inner critic and provides motivation.
- The value of having a purposeful network to support marketing efforts and book promotion.
- Collaborations like book swaps, newsletter swaps, and co-authoring as great ways to expand reach and promote books.
- The benefits of attending conferences, meeting like-minded authors, and participating in shared world anthologies to grow your audience.
- Tips for finding the right collaborators, including reaching out to authors in your genre and fostering genuine relationships.
- How maintaining relationships through regular meetings or mastermind groups can nurture collaborations and spark new ideas.
- Encouragement to be brave and reach out to others in the writing community, even if you’re just starting out.
- Danica’s recommendation to try her 21-day SMS course for new authors
Guest Bio
USA Today bestselling romance author, Danika Bloom has been building and supporting author communities for almost 20 years. Danika’s author superpower is connecting people and helping new authors find the allies they need to succeed. She was a two-term VP for her RWA chapter, founder of the membership community Author Ever After, and creator of the Passion Project to Published framework, a done-with-you program that helps pre-published romance authors earn their first royalties.
Important Links:
https://www.danikabloom.com/
https://www.authoreverafter.com/
https://www.youtube.com/@authoreverafter
Episode Highlights
[00:04:17] – The Power of Author Communities
Danika highlights the importance of building author networks, emphasizing how collaborations and support systems are essential for success and motivation in the writing journey.
[00:06:53] – Collaborations That Sell Books
Danika discusses successful collaborations, such as newsletter swaps, joint marketing efforts, and collaborative book promotions with other authors to expand reach and boost sales.
[00:11:39] – Shared Worlds and Anthologies
Danika explains how shared-world series and anthologies can be effective for cross-promotion and achieving milestones, such as USA Today bestseller status.
[00:16:52] – Creative Collaboration Ideas
Highlights from Danika’s experiences, like co-writing novellas and running a Kickstarter for a holiday anthology, showcasing how innovative projects can drive community engagement.
Resources Mentioned in This Episode
- Author Ever After: Danika’s community and support platform for romance authors.
- Romance Author Mastermind – A conference for romance writers.
- Various collaboration formats: Shared worlds, anthologies, newsletter swaps, and BookBub review swaps.
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